The S.W.I.P.E.S Email (Friday September 29th, 2023)

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍
Edition: Friday, September 29th, 2023
A fun email for Friday. I hope you enjoy!

🎤 Listen to this email here:

Swipe:

This is the message Apple would send to all of it’s new employees to encourage them to be a little crazy and obsessive over the products they create:

Wisdom:

"The 4% Rule" roughly states you can withdraw 4% of your savings per year for retirement.

There's an easy formula to calculate this:

[How much you want each year] / 0.04 = [Savings]

So if you want to withdraw $100,000/yr, you would need $2.5m in savings:

$100,000 / 0.04 = $2,500,000

Cool huh!

Interesting:

People pay money for things that:
- Saves them time.
- Supports a cause.
- Improves their status.
- Teaches them new info.
- Gets them access to info.
- Satisfies a need or desire.
- Solves a specific problem.

Can your biz answer these questions??

Picture:

There’s something so brilliantly easy to understand about this ad. By showing a “long pencil” it demonstrates how this mechanical feed pencil can last much longer than a regular pencil.

I LOVED mechanical pencils in middle school, so this one hit me!

Essay:

I was listening to the Danny Miranda Podcast and the guest @justinkan listed out 6 "relationship filters" for finding a partner I've never heard in this particular order:

Filter 1: Is this person attractive?
Filter 2: Do I want to spend time with this person?
Filter 3: Does this person fit in with my friends, social group, family.
Filter 4: Do we have compatible life goals and lives.
Filter 5: Is this person gonna be a good partner to build a family.
Filter 6: If we grow in our lives, will we still be compatible in many years.

Thought this was cool! Taken from my Apple Notes doc so many not be verbatim.

Splurge:

LEARN FROM COPYWRITING COURSE!

Stick all of this knowledge inside your head, so you know how to market super well for Q4:

All the biggest "spending events" of the year happen in Q4:
🗓 Halloween: Tuesday, October 31, 2023
🗓 Thanksgiving: Thursday, November 23, 2023
🗓 Black Friday: Friday, November 24, 2023
🗓 Cyber Monday: Monday, November 27, 2023
🗓 Christmas: Monday, December 25, 2023
🗓 New Year’s: Sunday, December 31, 2023

Oh yeah...we even help you implement this knowledge in our forum and Office Hours:

Going through everyone's questions and optimizing sales processes, copy, pages and more.

Some results:

The pricing page you helped with just saw a 13% increase from the changes -MS I’ve seen a jump in sales from the newsletter you guys helped me edit. Thank you! -DV

We're getting a 25% response rate to the cold email you made us in Office Hours. -JC

Thanks for the ideas and feedback on our branding and content. It helped us get up to 32k on Instagram! -RK

Join this instant and use code LEVELUPYEAR at checkout for 30% off Copywriting Course!

I hope you enjoyed these Friday tid-bits!
Sincerely,
Neville Medhora