A copywriting guide to leave by your desk.

The information in this book has turned keystrokes from my fingers into millions of dollars in sales.

This is an incredibly short book (about 54 pages) that you can read in one sitting. If this book gives you even one tip that increases the performance of your writing....(and keep in mind, writing is a skill you will keep your whole life)....then this will be a fantastic investment for yourself.

I invite you to spend 45 minutes with me reading this book.

STEP 1.) Grab a beverage of your choice. I prefer a beer or tea when reading.
 
STEP 2.) Grab a notepad and pen before starting (for notes)

STEP 3.) Find a very comfortable place to sit and read this book.

STEP 4.) Begin absorbing these mind-hacks and formulas laid out in the book....and apply them to your own writing.

STEP 5.)

Listen to this on Podcast:

I've tried every email sending company out there for my own businesses or for clients.....and I'm going to show you my #1 pick of them all.

I've personally used:
• GetResponse
• Aweber (7 years)
• Klaviyo (7 years)
• MailChimp (3 years)
• InfusionSoft (5 years)
• ConvertKit (currently)

Here's what I personally have found from going through all these services:

The big stuff is almost all the same. Sending broadcasts, autoresponders, tagging. Every email service has this.

However it's the little things are important: How the editor works, editing images, being able to capture emails easily etc....

Here's the top things I've enjoyed about ConvertKit.

#1.) Easily write in the editor

This is such a big problem with most companies. The editor is often clunky and frustrating to write in.

In ConvertKit you write, and that's what it puts out.

Especially as an email gets longer, some email editors will "blow up" and mess up your email like an old Microsoft Word doc.

I used to always write blog posts on my website, then transfer them to emails. For almost a year now I've used ConvertKit as my default blog writing software.

One of the main reasons is the next point....

#2.) Edit Images on the spot.

Doing small edits to images is one of the most time consuming things I do (and for people who aren't good at this, often impossible).

For example, here's an image of an old advertisement I used in an email:

But I want to make it more informative by marking up the image...

With ConvertKit directly from the email editor I can do this:

This normally used to take many steps of importing/exporting the photo from Photoshop or another program like Canva. With ConvertKit I never left my email editor!

#3.) Autoresponder just click through and edit.

In the past my autoresponders looked like this:

While this LOOKS COOL, IT'S COMPLICATED AND HARD TO MANAGE.

Let's zoom in and look at this:

To make an autoresponder I would have to:

• Create and apply tagging rules
• Create a timer & rules for each individual email
• Link each email to the next
• Open new windows to edit an email
• Layout the emails so they fit on the screen
• View individual reports for each email

This was an utter disaster, and made wrangling my autoresponders super difficult.

ConvertKit solved this by making a brain-dead-simple layout like this:

Just click the email you want to edit....and edit right there on the spot.

I also HATED the reporting on other autoresponders. You had to click through each email one-by-one....but autoresponders are meant to be viewed as a sequence, not individually.

That's why when I saw ConvertKit displays simple reporting like this I rejoiced:

These might be very simple things, but to anyone who's living is made with emails, these things are huge deals.

I DON'T KNOW WHY IT TOOK SOMEONE THIS LONG TO MAKE AUTORESPONDERS LIKE THIS 😂

#4.) Accept purchases for products

I do consulting and sometimes accept random payments for sponsorships. Instead of invoicing software, I'll just create a product in ConvertKit, add the price, and send that link to the client, like this:

BAM. I just accepted payments.

It's little things like this that SHOULD be simple that I like.

#5.) Capture emails and grow list

Ugh, another bane of my existence is having multiple services to do email collection and email sending. Why are they not the same?

With ConvertKit I put this simple email signup form on CopywritingCourse.com/newsletter

In the past few weeks here's the performance of that box:

This means ~15% of the people that landed on that link entered their email address, and I picked up ~1,200 new subscribers from that.

Since I use ConvertKit for email collection AND sending, I set this form to start new signups on the autoresponder I mentioned above.

#6.) Send content upgrades in one

Sending a "Content Upgrade" is when someone signups for your email, and you send them a file:

This feature was nearly impossible with InfusionSoft, and required 10+ clicks and settings.

In fact I had to use LeadPages to handle this functionality.

However ConvertKit just let's you push people to a different page after they signup, or send them a message via email with the link:

Once again, this seems like such a small thing, but in practice is so difficult with many email services. So now I could send people relevant content downloads extremely simply, which massively boosted conversion rates!

Anyways, I hope you enjoyed this post on the primary features that make me love ConvertKit.

Sincerely,
Neville Medhora

P.S. I made this whole email inside ConvertKit, including all the images.

P.P.S. If you are looking for an email editor, try out ConvertKit's free trial!

One of the best ways to become a better writer.....is to write a lot!

So I challenge you to hit 100 posts inside the Copywriting Course Members Area

We've seen people who post 100+ posts get drastically better at writing, more confident at writing, and are able to craft clearer messaging on everything they create.

Here's some ways you can quickly hit 100+ posts!

• [Go] Copy Assignments: Get some copy practice.
• [Go] Make a work journal: You can see mine here.
• [Go] Answer Q&A questions: Answer these simple questions.
• [Go] Comment on blog posts: Only members can comment on posts.
• [Go] Submit your copy for review: Get copy reviewed and optimized.
• [Go] Give feedback on other members copy: Give honest feedback.

Do "Copy Assignments"

For example, we challenge you to "sell this boat."

 

We'll give you a few details about the boat, then you can write a cold email to sell the boat, and our professional writers inside the forum will review it and let you know how to improve!

Write a daily work journal

This is a great bang-for-your-buck, because you get writing practice AND have some work accountability!

For example I posted a small update in my Daily Work Journal showing where I am writing this post from:

Or here's another post outlining my daily to-do:

The simple act of sorting out your tasks, writing them down, then sharing them with a likeminded private community is EXTREMELY helpful.

You also get other people commenting on your work sometimes with suggestions, or even reaching out saying they are working on something similar and giving tips!

Answer Q&A questions

We ask some simple questions you can easily answer.

Taking a quick second to answer a few of these, and it will naturally get you to think about an answer, craft a message, and share it (all while secretly making you a better writer)!

Leave comments on blog posts

We've got a blog that gets many hundreds of thousands visits a month, and only members can comment on it.

If you hit 50 posts in the forum you get to display you social links, so this often results in some cool exposure!

From these social links alone people have got more exposure, increased their following, and even got hired for gigs and positions!

You never know who might see these, so go comment and participate on the blog!

Submit your copy for review

One of the most popular features inside Copywriting Course is posting your copy, and our professional writers go through and make it better with you.

This way you get realtime feedback on your writing, spot improvements, and learn-by-doing.

What's even cooler is you rack up post counts for getting copy reviewed and interacting with the community inside your thread.

Give feedback on other members copy

You don't have to be an expert writer to give feedback on someone's copy. In fact you can just share what you think is right/wrong about a piece, and give suggestions on what you thought about it.

This is SUPER USEFUL to the person asking for feedback, because it's great to hear from different perspectives

Your Goal:

✏️ Make 100 Posts ✏️

[Go] Give feedback on other members copy
[Go] Submit your copy for review
[Go] Comment on blog posts
[Go] Answer Q&A questions
[Go] Make a work journal
[Go] Copy Assignments

Sincerely,
Copywriting Course

When you have so many choices, which platforms do you choose?
Blogs • Email • Twitter • Tik Tok • Images  • YouTube • Podcasts • Facebook • Medium • Quora • Instagram •  Long Form Video  • Short Form Video • Media Companies • Sooooooo many more...
😳

Watch the video here:

Listen here:

Group Question: What content do you think YOU should focus on?

Mine is Blog Posts. If I write a blog post → It turns into a YouTube Video Script → It turns into social media content. What’s yours? Respond with your answer 🙂