A Copywriting Course win from Oct 22, 2023:
My email strategies have become stronger and more successful.
RM
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My email strategies have become stronger and more successful.
RM
Learning so much and upping my marketing game!
BV
Thanks for the brilliant Canva and Photoshop tips! You cover it all!
RH
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Edition: Friday, October 13th, 2023
A fun email for Friday. I hope you enjoy!
🎤 Listen to this email here:
Client: “It’s hard to get attention for a roofing company.”
Copywriter: “Hold my beer.”
Around college I would crash parties to network with rich people.
Here was my toolkit to get into ANY of these parties:
✔️ Flask with wine
✔️ Cheap Wal-Mart wine glass
✔️ Cocktail napkin
✔️ Tux or suit
✔️ Random lanyards and wristbands
To walk into a party right past security, the goal was to look like YOU WERE JUST INSIDE ALREADY!
So I'd fill the wine glass, wrap the cocktail napkin around the stem, wear a lanyard under tux (hopefully sort of matching what they give at the event), then walk into the party while on the phone.
If you're a security guard and you see a tuxedo-clad person holding a drink they just ordered at the bar....you'd 95% likely just let them back in 😏
This is an interesting "industry size" comparison by keyword in terms of size:
Copywriting → Content Marketing → Digital Marketing → Make Money → Sales
"Sales" is what allllllll the industries actually do, so it makes sense "Sales" would be the largest parent keyword.
As an experiment a few years ago I bought a billboard for Copywriting Course. It was on a decently busy street and it cost $904 total (printing + posting):
The funny thing is: If no one buys the billboard space at the end of the month, they don’t spend money to tear yours down...
...so this billboard stayed up for 4 months for just $904!
One of the first reasons I moved Copywriting Course to a community model was so people could share their hand-copied advertising.
It's something so simple yet so impactful. Yet only 2% of people will do it.
For example, here's 3 exercises we had members do:
#1.) Gary Halbert Family Crest Ad
#2.) Volkswagen "Lemon" Ad
#3.) The Man In The Hathaway Shirt Ad
Simply writing out by hand well-written ads is called "CopyWork" and it teaches you to "think" like the person writing it.
Buy a 10 minute review of your copy/marketing from me, or a discounted consult if you go through UpWork:
In our members area I'm currently doing an "UpWork Experiment" where I'm trying to:
✔️ Get 100 clients.
✔️ Get 100 reviews
✔️ Make $100,000 in freelance revenue.
The goal is to become an "UpWork Rising Star" and I need your help. If you've got a lot of value out of my content or newsletter over the year, but never purchased a Copywriting Course subscription, maybe this is a way you can give back: By purchase a review or consult hour.
During the experiment I found on UpWork you can offer "tiered products", and I just made one today - Check it out here:
If I were a newbie copywriter, I'd make a product setup like this people could choose from:
• Starter: $100 for a 10 minute video review.
• Standard: 1 hour consult
• Advanced: 2 hour consult
The goal of this is to get the holy grail of any marketplace:
REVIEWS!
I provide a good service for people, they like it, they leave a good review.
Go buy one right now for this discounted price!
**Let me know if you have any issues or improvement suggestions on the profile.
I hope you enjoyed these Friday tid-bits!
Sincerely,
Neville Medhora
Your edits and feedback are helping me score big points with my new client!
KG