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    The S.W.I.P.E.S Email (Friday September 22nd, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✍
    Edition: Friday, September 22nd, 2023
    A fun email for Friday. I hope you enjoy!

     

    🎤 Listen to this email here:

     

    #1.) Swipe:

    37Signals posted this awesome copy on once.com (awesome domain name), and it explains how they’re charging only ONCE for their software and not the standard subscription-style that’s become so common:

    once-software.jpg

    I love the honest and simple way they wrote this!

    #2.) Wisdom:

    This one might sting a little for some (including me)....but this chart shows the college majors people most regret getting, usually due to a lack of opportunity the major gets vs the amount of effort/cost to acquire it. 

    Do you regret any of these??

    Most-regretted-college-majors-chart.png

    #3.) Interesting:

    “How do I make money?”  This graph has answers! 

    Just glancing at it you’ll discover a ton of different services you probably didn’t even know about for making some side money:

    how-to-earn-money-sites.jpg

    The eye tracking chart:

    earn-money-eye.png

    #4.) Picture:

    1 year ago to this day: 
    "Let's go paint balling and dress up like we came from the office." 

    ....only one person did 😂

    nev-paint-ball.jpg

    #5.) Essay:

    Nothing can get more complex than explaining economic ideas, but having a slick image can do it in 1 second. Here’s some examples:

    This graph shows allllll the different excuses to sell over the last 15 years.

    It explains a simple-yet-complex concept to hold very long term, and ignore short term fluctuations. This is what Warren Buffett has been preaching for 50+ years!

    reasons-to-sell.jpg

    Here’s a graph explaining inflation, and how “$1” is worth far less over time.

    inflation-over-time.jpg

    This one is super cool, instantly showcasing the concept that it took Google a whole slew of successful products to get where they are today:

    google-stock-prices.png

    This graph shows that “timing the marketing” can be very profitable…or a total loss 😳

    timing-in-the-marketplace.jpg

    This graph gives a range of income to be considered “Middle” Class” in different areas:

    middle-class-income.png

    Sometimes a picture is worth a thousand words.

    #6.) Sketch:

    Question for you:

    what-have-you-learned.webp

    What have YOU learned the most from me in the past years?
    A.)
    Copywriting
    B.) Digital Marketing
    C.) Making money
    D.) Sales

    Reply with your answer! I read all of them!

    I hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora

    nev-head.webp

    The S.W.I.P.E.S Email (Friday September 29th, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✍
    Edition: Friday, September 29th, 2023
    A fun email for Friday. I hope you enjoy!

     

    🎤 Listen to this email here:

     

    Swipe:

    This is the message Apple would send to all of it’s new employees to encourage them to be a little crazy and obsessive over the products they create:

    apple-onboarding-message.png

    Wisdom:

    "The 4% Rule" roughly states you can withdraw 4% of your savings per year for retirement.

    Things I wish I knew before becoming a real estate agent..png

     

    There's an easy formula to calculate this:

    [How much you want each year] / 0.04 = [Savings]

    So if you want to withdraw $100,000/yr, you would need $2.5m in savings:

    $100,000 / 0.04 = $2,500,000

    Cool huh!

    Interesting:

    People pay money for things that: 
    - Saves them time. 
    - Supports a cause. 
    - Improves their status. 
    - Teaches them new info. 
    - Gets them access to info. 
    - Satisfies a need or desire. 
    - Solves a specific problem.

    Can your biz answer these questions??

    Picture:

    There’s something so brilliantly easy to understand about this ad. By showing a “long pencil” it demonstrates how this mechanical feed pencil can last much longer than a regular pencil.

    mechanical-pencils-ad.jpg

    I LOVED mechanical pencils in middle school, so this one hit me!

    vas-4-up (1400 × 900 px) (1).png

    Essay:

    I was listening to the Danny Miranda Podcast and the guest @justinkan listed out 6 "relationship filters" for finding a partner I've never heard in this particular order:

    Filter 1: Is this person attractive?
    Filter 2: Do I want to spend time with this person?
    Filter 3: Does this person fit in with my friends, social group, family.
    Filter 4: Do we have compatible life goals and lives.
    Filter 5: Is this person gonna be a good partner to build a family.
    Filter 6: If we grow in our lives, will we still be compatible in many years.

    Thought this was cool! Taken from my Apple Notes doc so many not be verbatim.

    Splurge:

    LEARN FROM COPYWRITING COURSE!

    reading-books.jpg

    Stick all of this knowledge inside your head, so you know how to market super well for Q4:

    arrow-to-courses.webp

    All the biggest "spending events" of the year happen in Q4:
    🗓 Halloween: Tuesday, October 31, 2023
    🗓 Thanksgiving: Thursday, November 23, 2023
    🗓 Black Friday: Friday, November 24, 2023
    🗓 Cyber Monday: Monday, November 27, 2023
    🗓 Christmas: Monday, December 25, 2023
    🗓 New Year’s: Sunday, December 31, 2023

    Oh yeah...we even help you implement this knowledge in our forum and Office Hours:

    office-hours.webp

    Going through everyone's questions and optimizing sales processes, copy, pages and more.

    Some results:

    The pricing page you helped with just saw a 13% increase from the changes -MS I’ve seen a jump in sales from the newsletter you guys helped me edit. Thank you! -DV

    We're getting a 25% response rate to the cold email you made us in Office Hours. -JC

    Thanks for the ideas and feedback on our branding and content. It helped us get up to 32k on Instagram! -RK

     

    Join this instant and use code LEVELUPYEAR at checkout for 30% off Copywriting Course!

    I hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora

    nev-head.webp

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