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    The S.W.I.P.E.S Email (Friday September 22nd, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✍
    Edition: Friday, September 22nd, 2023
    A fun email for Friday. I hope you enjoy!


    🎤 Listen to this email here:


    #1.) Swipe:

    37Signals posted this awesome copy on once.com (awesome domain name), and it explains how they’re charging only ONCE for their software and not the standard subscription-style that’s become so common:


    I love the honest and simple way they wrote this!

    #2.) Wisdom:

    This one might sting a little for some (including me)....but this chart shows the college majors people most regret getting, usually due to a lack of opportunity the major gets vs the amount of effort/cost to acquire it. 

    Do you regret any of these??


    #3.) Interesting:

    “How do I make money?”  This graph has answers! 

    Just glancing at it you’ll discover a ton of different services you probably didn’t even know about for making some side money:


    The eye tracking chart:


    #4.) Picture:

    1 year ago to this day: 
    "Let's go paint balling and dress up like we came from the office." 

    ....only one person did 😂


    #5.) Essay:

    Nothing can get more complex than explaining economic ideas, but having a slick image can do it in 1 second. Here’s some examples:

    This graph shows allllll the different excuses to sell over the last 15 years.

    It explains a simple-yet-complex concept to hold very long term, and ignore short term fluctuations. This is what Warren Buffett has been preaching for 50+ years!


    Here’s a graph explaining inflation, and how “$1” is worth far less over time.


    This one is super cool, instantly showcasing the concept that it took Google a whole slew of successful products to get where they are today:


    This graph shows that “timing the marketing” can be very profitable…or a total loss 😳


    This graph gives a range of income to be considered “Middle” Class” in different areas:


    Sometimes a picture is worth a thousand words.

    #6.) Sketch:

    Question for you:


    What have YOU learned the most from me in the past years?
    B.) Digital Marketing
    C.) Making money
    D.) Sales

    Reply with your answer! I read all of them!

    I hope you enjoyed these Friday tid-bits!
    Neville Medhora



    Recommended Comments

    • Administrator

    Hey Anthony, that's right....I just wanted to help (and also get a case study out of it)!

    No payment was made by them, and I paid for all the materials.

    Link to comment

    What I have learned from you, Mr Medhora, in the short time I have been subbed to SWIPE is the importance of opening my eyes and approaching my gaze with a hungry curiosity. 

    I feel that the development of that with the other things you teach is the real winner. 

    I was curious.  The shoe hospital, you helped them for shits and giggles, just to see if you could? 

    Link to comment

    This is in reply to your question on what I learned most from you. It's definitely copywriting! This Swipes email has also inspired me to change up my weekly newsletter as well and I kind of copied your format by using an acronym. It has made creating the newsletter so much easier, way more fun plus I have received a lot more feedback that my readers are enjoying it! 

    Thanks a bunch for the inspirations and helpful tips and advice!

    Link to comment

    I really enjoy your Friday emails. Even though I’ve transitioned out of Marketing and into IT (a mid-life career swap, lol) I still find these useful because they inspire me to be more competent in life in general, when at first I subscribed to be better a copywriting.

    Anyway, I saw the graphic about the most regretted degrees, and I have a B.S. in Sociology and Communication…so this made me laugh. 😊 Though when I was 19, I didn’t know what I wanted to do so that probably was not helpful when choosing a major, lol.

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