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Freeway Sign Survey


Neville

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I like the Option 1 because it's more immediate, it's benefits first (Get Strong, Lose Weight), it has a big font and a clear call to action.
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Really, I have nothing to say! I just had to comment cuz, this is the first time I'll be part of the top 5 commenters (is there a word like that?) haha
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Option 4 Tomorrow you will wish...will really play on the minds of commuters seeing that every day. Especially those procrastinating and thinking 'I'll join a gym soon'.
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I voted for option #5, but I’d replace their phone number with their website (or better yet a landing page). It’s easier to remember a website when passing in a car than a phone number is.
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People want to adopt healthier lifestyles like eat healthier meals and exercise. However they lack motivation and procrastinate and delay to take action.

 

Think option four is perfect fit cause it will the commuters uneasy every time they see it.

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There is one thing I am unable to get:

 

How will someone read and remember the phone number while driving on the freeway?

 

I don't live in the US so I might be missing something which might be obvious to others.

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Guest Proofreader

Posted

Option 4 is cool... Tackles procrastination, riles emotions, and gives a free first session. Who am I to say no to a free session?
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Guest Maya Rolbin-Ghanie

Posted

I chose 5 because it makes 1 visit rife with positive possibility, which people respond to emotionally. And I think using the @ sign or an easy-to-remember site address is better than the phone number.
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Guest Maya Rolbin-Ghanie

Posted

Also, chose this because of the free session, an offering.
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Ruso, you're right.  In billboard advertising (or roadside ads in general) the fewer words, the better.  Better just to have the web address, i.e., "HaleFitness@whatever," on the sign, ideally with an eye-catching graphic.  No one can write down a telephone number while they're driving (not safely, anyway) but they might be able to remember the web address if it has the name of the business in it.  Roadside ads used to be enormously popular with large businesses that could afford them, but they became an eyesore.
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1 or 3, but lose the telephone number and replace it with your web address.  The others are too wordy, unless the signs are placed so drivers will see them as they approach a mandatory stop.  #1 is right to the point (but getting strong and losing weight are not benefits:  the benefit is what the customer desires by getting strong and losing weight).  #3 is cute and ties driving (which the potential customer is obviously already doing) in with weight reduction.  Side note:  it can be a mistake to refer to weight reduction as weight "loss."  The word "loss" can trigger a whole series of undesirable associations, but "weight reduction" is not a good phrase for a roadside sign.  LOL
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I just thought of another sign idea:

 

Sign 1:  Keep Your Spare Tire in your car

 

Sign 2: Not around the belly

 

Sign 3: Free consultation @ Hale Fitness

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Guest Cindy Guevara

Posted

Burn fat not gas.  Option 3 is my choice because its witty yet gets to the point ...burn fat.
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Guest Neville Medhora

Posted

I'm definitely partial to #1, I like it the most because it's so direct!
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Guest Neville Medhora

Posted

Well thanks for commenting anyways Yusuf....it feels good to comment right 😏
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Guest Neville Medhora

Posted

Yeah that one would DEFINITELY stand out to me if I saw it everyday!
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Guest Neville Medhora

Posted

Yeah, the phone number thing is a little whack for driving, almost impossible to get.

 

A website is way better, or something saying:

 

Google Us:

"Hale Fitness"

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Guest Neville Medhora

Posted

I agree, it really makes you question your decision not to work out...I dig it!
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I believe in a highway Option 3 sits as the best option. Eye cathing lines are good enough to slow down the vehicle a bit.
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Guest Neville Medhora

Posted

That's a good point Ruso.

 

We might change the number around to something like:

 

Google Us:

"Hale Fitness"

 

This would allow them to just Google the name and find them rather than memorize a phone number.

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