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Style elements (bold, italics etc)
Using bolds, centering, bullets, numbers, underlines, italics, ……’s You can write however you want, but here’s some practices I personally use with success:- The more like an editorial piece, the better (like a newspaper column)
- Keep the text width really small. 550 pixels-wide maximum.
- Use bolds or underlines if you would SPEAK something with emphasis.
- Use centering to exaggerate something.
- Use quotes from famous people that relate. Center and italicize them.
- Use bullets to show lists of interesting things.
- Max 2-3 sentences per paragraph to keep it reading fast.
- For page flips….say stuff like, “Ok, but that’s not the best part…..”
- Use P.S. and P.P.S. to summarize or make sure they take an action.
Subject Lines (3 methods)
Subject lines are used to get your prospects attention.It doesn’t matter if you have great copy if they never OPEN the email or READ the first sentence. Grab them in with a catchy subject line… ….but CAUTION: Don’t use a totally random line that doesn’t relate to your story at all. If you say in an email subject line, “YOUR MOM JUST DIED” ….they will click it, but get very angry and turned off when you start saying, “Do you need new email marketing software??” Here’s three different ways to write good subject lines (pay particular attention to the last one):
“Heard it off the street” Method
Step 1) Make a chart like this on a piece of paper:
- I dropped $700 like 10 feet from here….
- My dog shat out a $100 bill today….
- I couldn’t believe my daughter made $300 from her phone today….
- My brother was bald but then his hair grew back…..

Short Copy vs. Long Copy?
Which one to use?Let’s write a REAL letter!
You can watch in real time as I create a full email. In my opinion, watching me write this letter is fascinating AND boring at the same time. Watch as a full (high-converting) sales letter is created in 10 minutes. I’d suggest watching in full-screen, perhaps skip-around if too slow for you: So in about ten minutes we created a real sales letter here in real time! Cool huh! Here were the steps taken:- Go to docs.google.com (here’s a sample template to follow)
- Create a new Document
- Make a 500 pixel-width table (roughly)
- Make everything size 12 Arial font
- Write out 4 subject lines
- Write out ATTENTION INTEREST DESIRE ACTION
- Fill in the table with the AIDA material
- Add some P.S.’s if necessary
Subject 2: Does your writing suck-butt? If it does, this will help.
Subject 3: Good copy increases conversions by 110% in this example….
Subject 4: Groupon relies heavily on WORDS. Learn the tactics they use.
Short copy vs. Long copy. Which one’s better?
Should you use curse words in copy?
Where you should use bullet points….that entice people to buy.
Why 90% of people writing copy SUCK AT IT….even if they have an English degree. So if you have a website with an email list…..or send emails to ANYONE…..or even write copy for websites, read my Chapsticked lips: THIS—-COURSE—–IS——4——-YOU You will become a KOPY PRO within 15 short videos. This kourse kondenses all the materials learned from the top copywriters since the 1920’s direct mail era. The technology has changed, but the principles have remained the same. You’ll be writing emails that convert at least 50% higher (and most of my tests have usually been MUCH more). So this sounds up your alley kind fella? Then here’s whatchya do to start taking this Copywriting Course:
- Click the “buy now” button below.
- This will take you to a PayPal payment page.
- Enter in your credit card details and press “PAY”
- PayPal will confirm your purchase for $197.00
- You will immediately get an email from us with your personalized password to the members area.
- You start getting better…correction…OOMMGGGG SSOOOO much better….at writing copy.
Neville Medhora – Kontent Kopywriter P.S. If you’re having second thoughts about paying $197…..I offer a full 90 day money back guarantee. If FOR ANNNYYY REASON you don’t like the course. Email me with the subject line “Return” and the money will be promptly refunded back to your account the next day. P.P.S. If you consider how much money you will make from the improved conversion rate…..$197 is such a tiny drop in the bucket.
A real life example
The great Andrew Warner (of Mixergy.com) asked me to show some real examples of taking boring copy and making it GOOD copy: Transcript from video:Another real life example
This is an email my friend was sending to reporters, and how a little “sprucing up” and “changing his mentality” about what he wrote completely changed the results: His first email:Adam Gilbert
Chief Body Tutor
MyBodyTutor, Inc.
-Adam P.S. If you take me up on this, I will skip my mother’s birthday to have it ready by ANY TIME YOU ASK (Ok, I won’t skip her birthday….but It’ll be done really damn fast) :-) P.P.S. If you want to talk instead of jib-jab over email, give me a ring. Adam Gilbert: xxx