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    Writing a Sales Page: Step 8: Price Justification

    Stickman picking pizza or ebooks and justifying the price

    Money is scarce for most people, so they have to decide between buying different things.

    "Should I buy these pizzas for $22, or this eBook for $22?"

    "Should I buy a diamond necklace for $50,000, or a downpayment for a mortgage for $50,000?"

    "Should I buy a brand new Camry for $25,000, or a used Mercedes for $25,000?"


    All of these are what's know in the marketing world as a Price Justification.

    A price justification is any excuse in a person's mind to buy your product.


    Let's take a look at some examples:


    "I'm going to buy an expensive Mercedes."

    Mercedes price justification

    Secretly what's being said:

    "I wanna look baller to the ladies so I'm gonna buy a Mercedes!" 😎

    Price Justification:

    "I'm buying this expensive Mercedes instead of practical Toyota Camry because it has a rack pinion steering and a high safety rating."



    "I'm going to buy an expensive wedding dress."

    Wedding dress price justification-2

    Secretly what's being said:

    "I wanna look DAMN good and humble-brag about how much my dress was and make my friends jealous!" 😎

    Price Justification:

    "This is a once-in-a-lifetime event and this is the only dress that really connects with me, it was also hand-stitched in Italy where my grandmother was from."



    Now don't me wrong: Justifying the price in your head to buy something is OK!!

    However as the seller of a product, we have to give people REASONS to justify it.



    People don't want to throw money in the toilet...

    Throwing money in the toilet

    ...so let's show them why our product is a good investment.


    Show them how much money they will save with The KopywritingKourse:


    Show them an example of The KopywritingKourse working:


    Show them a testimonial of how much money someone made from The KopywritingKourse:


    Neville "Trying To Justify Buying This Mansion" Medhora


    P.S. Here's the other sections of this Sales Page Experiment:

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