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Writing a Sales Page: Step 6: FOMO
So today we're still incrementally building our sales page content, we're going to pull a section from our Skeleton Outline, this time:
[show what will happen if they don’t have it]
In this section we're going to show people the difference between their life WITH the product, and WITHOUT the product.
This section always reminds me of the term FOMO:
Fear Of Missing Out
However instead of just making them jealous they are not part of Kool Klub, we need to demonstrate why this product will make their life better....and if they AREN'T using it, how much crappier their life will be.
There's a couple ways to demonstrate what life would be like without the product:
Show the time saved WITH the product, and time lost WITHOUT it:
If you run a company that requires you to make daily whatchamadoodle reports, you probably spend 74 minutes per day filling out those whatchamadoodle reports.
This is boring work that costs time and money.
However if you use our Whatchamadoodle Pro software, it will only take you 4 minutes per day!
This means you save time, get your whatchamadoodle reports done faster, and have more time to enjoy life and avoid boring work!
Show the amount of steps reduced WITHOUT the product, and steps WITH it:
Imagine saving those painful and costly 4 steps every single day. Your investment in this product will pay off quickly!
Demonstrate how much Easier, Better, and Faster things will be:
Easier: Our software automatically imports you watchamadoodle reports and generates them instantly.
Better: Because you don't have to manually enter any information, human error is removed, and your watchamadoodle reports are finished with 100% accuracy.
Faster: Reduce daily watchamadoodle reporting from an average of 74 minutes per day, to only 4 minutes per day.
Your business will become Easier, Better, AND Faster by implementing this product.
So for our sales page we are promoting The KopywritingKourse paid product, we need to describe what life is like WITH the product.
Learn copywriting from a top professional copywriter, with everything you need to know distilled into easy-to-watch videos.
Without The KopywritingKourse: Take the time and effort to learn copywriting all by yourself, attempt to sift through random YouTube videos and Reddit threads with questionable information.
With The KopywritingKourse: Have a top professional copywriter that distills all the lessons you need, so you can learn the most amount of information, in the least amount of time. Your instructors have taught countless individuals and businesses copywriting already, and can't wait to teach you also.
Don't get sucked into "Bad Advice Loops" online.
Without The KopywritingKourse: Figuring out what's "good"
With The KopywritingKourse: You have a professional and active copywriter with high end clients, that also runs a company, and is part of 6 others that is going to be guiding you through this process. Much of the copywriting stuff taught online is based off extremely old ads with outdated distribution models. We of course take psychological lessons from the ads of the past, but mainly stay focused on what's working now. With The KopywritingKourse we help you learn instantly what's working now, and how to model your own business.
Get live copy help during Office Hours with Neville and other business owners.
Without The KopywritingKourse: Write copy, learn, and and try experiments all on your own, without any guidance or roadmap.
With The KopywritingKourse: Have a professional copywriters and other business owners to run your ideas by, and also hear what they are doing successfully. Every two weeks we all meet on a live call and show what's working, and work on people's copy and businesses. Some people even run their client work by the group to get A-level feedback and suggestions. This alone is worth the entire investment.
As you can see from the previous installments of this experiment, our sales page we're making together is slloowwwlly coming together.
Main takeaway:
It's not that difficult to make a sales page when you break it up into little installments like this!
Sincerely,
Neville N. Medhora - FOMO Inducer
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