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Writing Style Guide A Simple Guide For Writing Attractive Copy


Neville

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You only need to follow a few easy principles to produce great writing for either the web or print:

 

“Your goal when designing a website is to make everything easy to read.

Users shouldn’t have to struggle, squint, or hunt for text. It should be easy and obvious.”

-Neville Medhora

 

 

 

 

 

Use Simple Fonts:

 

 

 

 

 

Use Margins To Limit Width:

 

 

 

 

 

Use Easy-To-Understand Images:

 

 

 

 

 

Use Bullet Points To Break Things Up:

 

 

 

 

 

Make Sure Everything Works On Mobile:

 

 

 

 

 

Use Proper Spacing Between Paragraphs:

 

 

 

 

 

Optional: Use Emoji 😎

 

 

 

 

 

Use Text As Art:

 

 

 

 

 

 

The Simple Writing Style Guide:

These are the simple guidelines I've seen improve countless webpages, I hope they are helpful to you!

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P.S. If you have any other style guide suggestions, please share them in the comments!

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Recommended Comments



You're right this is simple. I once worked at a company and the style guide for web designers was thicker than War And Peace.
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Guest Neville Medhora

Posted

Bahahaha, yeah I've looked at a couple of company style guides, and they're SO complex that no one actually follows them. Kinda defeats the point 🤔
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This is great and all but I have to admit the only reason I clicked on this is because of the featured image. So, well done 😂
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Guest Luke Dorosz

Posted

Thanks for the great TIPS 👍

 

Just on time. I'm working on a copy site right now.

 

I will follow your guide 🙂

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Guest Harinderpreet singh

Posted

You should increase the gap between name and date in the comment section for the desktop screens. Not Good Looking
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Awesome, Neville. These kind of tips are so important and simple to implement. Tks for sharing 👋🏻😄
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Guest Igor Botelho

Posted

ONE QUESTION: Which app/software do you use to do these Gif's?
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Hi Neville, one thing I think you overlooked in your list, but which you used in this post, is to use large font subheadings to break up the page and stress individual points. Makes for quick scanning, but still gives the reader an idea of the overall argument/topic. Thanks for sharing!
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Guest Neville Medhora

Posted

Awesome Luke, glad you liked this. It's very simple, but after years of helping others write these are the main mistakes I see them make!
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Guest Neville Medhora

Posted

I made some of the GIF's with Photoshop and some of them with Camtasia (took a video of me editing then exported it as a GIF).
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Guest Neville Medhora

Posted

Good point Ellen. I thought that was implied in the "use proper fonts" but re-looking at it realized I never said anything about larger sub-headings. Thank you!!
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Guest Neville Medhora

Posted

Oh yeah you're right, might need to add that to the CSS right now, thanks for pointing that out Har!
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Guest Sarfraj Lakdawala

Posted

Awesome tips for copy writing... One thing that my got attention which was bullet list & emojis... I really liked your ideas. .. Keep posting. .
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Guest Book Lover

Posted

Simple but very helpful advice. I will definitely use for my website.
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