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    The S.W.I.P.E.S. Email (Friday December 16th, 2022)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✎
    A fun email for Friday. I hope you enjoy!

    Edition: Friday, December 16th, 2022


    🎤 Listen to this email here:


    This old Range Rover ad has it all:
    ✔ Grabbing image
    ✔ Interest-grabbing headline
    ✔ Great copy showcasing it’s features and benefits

    This is definitely a frame-able piece of marketing, and one of my favorite ads of all time! Look at that beauty:



    Copywriting Tip: Sometimes a simple Before & After photo will explain an entire product without much need for copy.

    For example, this simple advertisement for a charging device shows a 1-outlet device replacing multiple charging bricks:


    You instantly understand the product.

    Since that charging device is a PHYSICAL PRODUCT you can see, it's easy to do a before & after of it. But if you sell a service you can show the after results of using your service, like these ads:


    So instead of showing the service itself you show the RESULTS of the service.


    I like to destroy all distractions on my computer with an extension called "Focus45." Hit the button and for 45 minutes it'll block access to your time-sucking websites:


    If you need to access a blocked website (which is very common) there's a way to temporarily bypass it for a minute by entering a code like this:


    Here's a demo in action →


    I just like that it's a quick and easy way to avoid getting distracted by all the fun stuff out there!


    Got to hangout with Andrew Tate today!


    Just kidding, this is not Andrew Tate (a controversial social media character), it's my friend Ayman…but the similarities are uncanny, and when we go out people always tell him he looks just like that guy 😂


    81% of people say that email is their primary form of communication at work because it’s:

    • Time-stamped
    • Reliable
    • Archivable
    • Deposition ready

    I will say a huge portion of my introductions and initial contact with people is now over social networks, but when it comes to making sales (according to my own business and clients businesses), email is still reigning king:


    Email is hard to replace because it keeps evolving. Email in 1999 is not the same as email is 2022, it's barely the same product:
    • Spam is wayyyyy down.
    • Images and gifs load easily.
    • Gmail Tabs help sort junk and notification emails.
    • You can store unlimited emails.
    • You can send gigantic attachments.
    • Easy to sort email in folders.
    • Email is accessible on any device, through many different platforms.

    Even social networks use email to get you back. I get roughly 2-3 notification emails a day from Facebook alone. 

    Anyways, email might be useful thing to learn in 2023! Like how I build this newsletter every week:

    email (3).webp


    When trying to schedule a hangout with someone, a 45 second call is way better than 15 back-n-forth interspersed text messages!

    Few understand this:


    I think scheduling and communicating over text is great, and do it all the time, but when working out a potentially complex schedule there's nothing like a good ole phone call to sort it out quickly!

    Hope you're having a great holiday season, and I hope you enjoyed these Friday tid-bits!
    Neville Medhora


     Join Copywriting Course 
     Follow @NevMed on Twitter 
     Sponsor this Friday newsletter 56,235 people 


    Recommended Comments

    Email is evolving (trying to be better) but recently Google and Microsoft datacentres must have been reaching maximum capacity, so the 2 cloud giants are cutting down our (the client's) data cap for online drives and emails

    just a heads up for the future. feel free to look up on this in more detail 

    Link to comment
    I have been enjoying your S.W.I.P.E.S email format for the last months and I know this was a new "email structure" you were testing.
    How has your experience been? What has been the toughest challenge with this new format?
    I am planning to implement a similar newsletter format for my tech company and would love to know your lessons.
    Link to comment

    I like your insightful emails. I've started doing copywork thanks to one of your videos. I've noticed an improvement in my writing. 

    I was wondering...

    How do you collect these good ads? where do you collect them from? 

    Link to comment

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