I posted "shorts" videos for a month straight, here's what happened
I started doing those short form clip videos across different social platforms:
➡ Instagram Reels
➡ YouTube Shorts
I wrote this post just to see if this is worth continuing.
Here's the results of each platform after 1 month:
#1.) Instagram Reels
Instagram has seemingly been the best performing platform so far.
Here's some stats:
Overall my biggest "hits" from this experiment were on Instagram. Some of the videos really popped off, the top one getting 600,000+ views.
#2.) YouTube Shorts
I believe of all the social platforms, YouTube view counts are probably the most honest.
YouTube Shorts definitely boosted view numbers on my channel:
...however my lack of posting long form video hindered subscriber growth 😞
Overall I'd say the YouTube Shorts videos have helped the channel get more views and activity but not subscriber growth without long form content being added:
#3.) TikTok Videos
TikTok has been "meh" performing so far, although definitely doing something.
I started with almost no followers, now have almost 2,000....so that's something.
LinkedIn was kind of a long shot here because it's not known as a video platform, but it's doing decent.
One benefit of LinkedIn is that it brings in a totally different audience than other social platforms.
Overall in 1 month the Shorts videos reaches 1m+ accounts, so overall that seems like a win.
So...are these short form clips worth it??
I think if you're gonna make it a regular part of your content strategy, then yes.
I notice myself consuming A LOT of these short form videos in my everyday life, and sometimes even preferring them over long form.
I think the simple winning strategy is this:
Make a ton of long-form content, then have someone chop it up into short-form content.
Neville Medhora: Instagram, YouTube, TikTok, LinkedIn
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