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    I posted "shorts" videos for a month straight, here's what happened

    image.png

    I started doing those short form clip videos across different social platforms:
    ➡ Instagram Reels 
    ➡ YouTube Shorts
    ➡ TikTok
    ➡ LinkedIn

    I wrote this post just to see if this is worth continuing. 

    Here's the results of each platform after 1 month:

    #1.) Instagram Reels

    Instagram has seemingly been the best performing platform so far. 

    Here's some stats:

    IMG_1300.jpg

    IMG_1299.jpg

    IMG_1296.jpg

    IMG_1295.jpg

     

    Overall my biggest "hits" from this experiment were on Instagram. Some of the videos really popped off, the top one getting 600,000+ views.

     IMG_1298.jpg

    First-month-review 06 Artboard 6.jpg

    First-month-review 03 Artboard 3.jpg

     

     

    #2.) YouTube Shorts

    I believe of all the social platforms, YouTube view counts are probably the most honest.

    YouTube Shorts definitely boosted view numbers on my channel:image.png

     

    ...however my lack of posting long form video hindered subscriber growth 😞image.png

     

    Overall I'd say the YouTube Shorts videos have helped the channel get more views and activity but not subscriber growth without long form content being added:

    image.png

    First-month-review 05 Artboard 5.jpg

     

    First-month-review 08 Artboard 8.jpg

     

     

    #3.) TikTok Videos

    TikTok has been "meh" performing so far, although definitely doing something. 

    I started with almost no followers, now have almost 2,000....so that's something. 

    First-month-review 04 Artboard 4.jpg

    First-month-review 07 Artboard 7.jpg

     

     

    #4.) LinkedIn

    LinkedIn was kind of a long shot here because it's not known as a video platform, but it's doing decent.

    One benefit of LinkedIn is that it brings in a totally different audience than other social platforms. 

    Linkedin2.png

    LinkedIn.png

     

     

    Overall in 1 month the Shorts videos reaches 1m+ accounts, so overall that seems like a win.

    First-month-review 02 Artboard 2.jpg

    So...are these short form clips worth it??

    I think if you're gonna make it a regular part of your content strategy, then yes. 

    I notice myself consuming A LOT of these short form videos in my everyday life, and sometimes even preferring them over long form. 

    I think the simple winning strategy is this:
    Make a ton of long-form content, then have someone chop it up into short-form content.

    Sincerely, 
    Neville Medhora: Instagram, YouTube, TikTok, LinkedIn

     

    P.S.
    Did YOU watch any of these videos?
    Did you like them?
    Let me know!

    42 Comments

    Recommended Comments



    Guest Ray

    Ray

    Posted
    Posted

    That's awesome - great to see real numbers

    I've been doing much more of it too on my personal finance YT channel.

    I wrote a blog about how short form content is taking over the world - it's the gateway drug to your main content.

    Would love to see:

    • A second 30 day block to see if there's a compound effect that occurs (ie. maybe Tik Tok would go from 0-2000 then 2000-10000 perhaps)
    • Posting say 1-2 long form videos a week on your YouTube and see how subscriber growth goes from there

    I know a person with ~50,000 YT subs who is posting less long form and just doing shorts/short form because they grow her following faster and she makes more money for basically less effort with brand collabs for some of the short form.

    Link to comment
    Pat Gostek Collaborator

    Pat Gostek

    Posted
    Posted

    Any experience on how much to pay a freelancer for content repurposing and what quality to expect? Turning 1 video interview to 10 clips or so? 

    Link to comment
    maxg Enthusiast

    maxg

    Posted
    Posted
    Pat Gostek said 24 minutes ago:

    Any experience on how much to pay a freelancer for content repurposing and what quality to expect? Turning 1 video interview to 10 clips or so? 

    Hi Pat, the quality to expect is at par with the Neville's shorts. Captions, emojis, pictures, music, etc. Usually it's around $10 per clip. I have recently forayed into this, sent you a DM! Let's get views for you!!

    Link to comment
    Pat Gostek Collaborator

    Pat Gostek

    Posted
    Posted
    maxg said 14 hours ago:

    Hi Pat, the quality to expect is at par with the Neville's shorts. Captions, emojis, pictures, music, etc. Usually it's around $10 per clip. I have recently forayed into this, sent you a DM! Let's get views for you!!

    Thanks for the reply and info. 

    Link to comment
    John Legg Rookie

    John Legg

    Posted
    Posted

    Really useful research Neville, but what would be more useful for companies selling products would be the results shorts could get with non-marketing subject matter.

    Most marketing guys provide examples and tests of material related to marketing.  These will always to well because marketing is a popular subject.  Most businesses do not provide marketing services.  They are either selling other services or goods.

    Just a thought...

    PS: I'd be happy for my company to be a guineapig (thedebugstore.com) 😉

     

    Link to comment

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