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Master the art of influence through language.

The S.W.I.P.E.S. Email (Friday April 28th, 2023)

Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✍
A fun email for Friday. I hope you enjoy!

Edition: Friday, April 28th, 2023


🎤 Listen to this email here:

#1.) Swipe:

Forget running a Twitter Poll, just run an outdoor  to see which house color your neighbors prefer!


What a fun idea + way to meet the neighbors 😂

#2.) Wisdom:

I made a Twitter Cheat Sheet.

Can help spark new ideas to post 🔥


I like making cheat sheets where a single image can spark a thousand ideas!

#3.) Interesting:

Apparently pestering your kid to become a doctor, lawyer, engineer, or business owner really works!household-income-by-groups.jpg

A possible reason for the average income of Indian's (at least in the USA) is there's a large percentage of business owners as well as engineering based professions.

Take a look at data supporting this:



Basically the more "engineer-y" your job is, the higher your lifetime earning potential is.

#4.) Picture:

My buddy Nick Gray is famous for throwing "2 Hour Cocktail Parties", and one fun thing he does is organize parties at OTHER people's houses:

He held one of these parties on Wednesday, I was there for a speedy 2 hours, met a bunch of people (old and new) and left!

He will often invite a special guest, this time it was Andrew Wilkinson whose company just went public (guy in the middle):


Nick always conducts at least 1 or 2 quick ice breakers, here's him in action:


This party was hosted at Cody Mclain's house here in Austin, and he had this secondary backyard area where the whole party could stand around:


This ice breaker was HUGE, maybe 40 or 50 people, so Nick kept the train moving quick and the icebreaker was done in 13 minutes flat (I timed it) 😬


Was a fun time!

#5.) Essay:

Anyone else notice when messaging groups get too big, the quality goes down dramatically? 

Like if you're in an iMessage or WhatsApp group where people keep getting added, it has some sort of natural size ceiling before it devolves into annoying-ness:


In the last few months I've left several text groups (or at least muted them) that have just got too chatty. The main problem is your phone pinging 100 times a day from a single group...that's personally too much for me to handle.

#6.) Sketch:

I love “Marking-Up” images to explain features. Checkout this Esprit Shoes ad showcasing the features of these huaraches:



P.S. We're doing an end-of-month 30% off Copywriting Course. If you want to turn all bad/boring copy in your sales process into great/productive copy...


...then jump on board right now! Coupon Code: APRIL30


Recommended Comments

That was a fun time.

That neighborhood poll.

Something you came across or do you actually know who did it / how it worked?

This is def something I will bring to the village

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  • Administrator

DO IT!! It was something I came across on Reddit...try it and send me a pic!!

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Guest Travis

I love that you included an option to listen the email. I find myself listening to Pomp's and your emails about half the time.

Do you track the number of plays to reads ratio?

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  • Administrator

That's awesome to be in the same sentence as Pomp! 

The numbers are tracked somewhere but I don't check them 😬

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The sketch idea was really cool. I'm going to use these for promoting my real estate webinar. Thanks for sharing. 

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Thanks Neville! Love your work, started using chatbot to write my book blurbs, seems to be converting better! my substack is free, i use it to give away free ebooks. I doubt law books would interest you but maybe the Chinese book might ? Anyway I enjoy reading SWIPES very much its such a different style of writing from legal writing.

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