Let's start today off with THREE different swipes!

1.) This is a “writing mark-up” ad that explains each feature of these huaraches shoes:

There's something just so dang eye-catching about hand-writing when overlaid on an image!

2.) Welllll maybe eating Jello all day won’t make you lose much weight, but in 1952 this was promoted as a great tasting yet lower-in-calorie dessert. Not sure why he’s weighing himself with loafers on…that’s like 1 extra pound on the scale 😬

3.) To be honest this is a great pitch for Rick.

He’ll never:
✔️ Give you up
✔️ Let you down
✔️ Desert you 😂

Sometimes a complex subject can be better illustrated than told. For example this is a cool graphic that shows all the stuff that comes out of a barrel of oil:

While electric vehicles and transportation is clearly the way of the future, it's interesting to note that oil propelled our species forward for several hundred years.

This graphic shows a portion of the other products that it helped provide.

Checkout this concise 8th grade overall exam from 1912.

Think you can pass it??

I'm in St. Kitts all week and it's awesome!

Here I am walking over an old 400 year old dam:

My hiking outfit (and doing my best to avoid sun damage) 😬

After I finish this newsletter I'm immediately jumping into the ocean 🙂

As Apple started getting bigger and bigger, its logo got simpler and simpler:

I spoke about this before in this video:

It basically says you should pick a slogan based on your company size: 

• Small Company: Be very direct. 
• Medium Company: Can be slightly vague. 
• Big Company: Aspirational.

For example:

When you’re a giant brand you have many products and many services, so a “direct” slogan is hard.

That’s when you can go aspirational and vague like:

A Redditor said his mechanic brother sent him this sketch to easier understand different tires…super simple, and you instantly understand!