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    The S.W.I.P.E.S. Email (Friday May 5th, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✍
    A fun email for Friday. I hope you enjoy!

    Edition: Friday, May 5th, 2023


    🎤 Listen to this email here:


    Let's start today off with THREE different swipes!

    1.) This is a “writing mark-up” ad that explains each feature of these huaraches shoes:


    There's something just so dang eye-catching about hand-writing when overlaid on an image!


    2.) Welllll maybe eating Jello all day won’t make you lose much weight, but in 1952 this was promoted as a great tasting yet lower-in-calorie dessert. Not sure why he’s weighing himself with loafers on…that’s like 1 extra pound on the scale 😬



    3.) To be honest this is a great pitch for Rick.

    He’ll never:
    ✔️ Give you up
    ✔️ Let you down
    ✔️ Desert you 😂



    Sometimes a complex subject can be better illustrated than told. For example this is a cool graphic that shows all the stuff that comes out of a barrel of oil:


    While electric vehicles and transportation is clearly the way of the future, it's interesting to note that oil propelled our species forward for several hundred years.

    This graphic shows a portion of the other products that it helped provide.


    Checkout this concise 8th grade overall exam from 1912.

    Think you can pass it??



    I'm in St. Kitts all week and it's awesome!


    Here I am walking over an old 400 year old dam:


    My hiking outfit (and doing my best to avoid sun damage) 😬


    After I finish this newsletter I'm immediately jumping into the ocean 🙂


    As Apple started getting bigger and bigger, its logo got simpler and simpler:


    I spoke about this before in this video:

    It basically says you should pick a slogan based on your company size: 

    • Small Company: Be very direct. 
    • Medium Company: Can be slightly vague. 
    • Big Company: Aspirational.

    For example:


    When you’re a giant brand you have many products and many services, so a “direct” slogan is hard.

    That’s when you can go aspirational and vague like:



    A Redditor said his mechanic brother sent him this sketch to easier understand different tires…super simple, and you instantly understand!


    I hope you enjoyed these Friday tid-bits!
    Neville Medhora


    Recommended Comments

    I love the barrel of oil poster for two reasons. 

    The first is how quick and effective it explains something as complex as all the uses of oil. You could never get that understanding from a paragraph or even writing a big a number of 'uses'. 

    The second is that it makes me look at the rest of the economy different. Just how many products or industries provide value way beyond the obvious face? And what would be the actual monetary, social, and environmental cost to replace them?


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    Enjoy your weekend on St Kitt Island, West Indies. It's so awesome that you can still work from there. Yes, stay away from the hot weird heat over there. It's can be very painful if you get sunburn.

    I love that copywriters can use photos sometimes to do their writing. Thanks.

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    • Small Company: Be very direct. 
    • Medium Company: Can be slightly vague. 
    • Big Company: Aspirational.

    Love this, such great advice.

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