Copywriting Can Be Easy
Copywriting can sometimes be INCREDIBLY easy. Here was one of my favorite examples of straightforward copywriting:
The point of copywriting is to get someone to take an ACTION you want. So for emergency rooms, people just want something that is close and available NOW.
For this reason you can be incredibly simplistic in your writing:
In this situation you don't need to be clever....in fact being **too** clever might distract from the message and mess it up.
Remember: Make sure the copy gets to the point quickly, you don't need to go all over the place:
Sincerely,
Neville Medhora
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