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    The S.W.I.P.E.S. Email (Friday May 18th, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sponsor✍
    A fun email for Friday. I hope you enjoy!

    Edition: Friday, May 18th, 2023


    🎤 Listen to this email here:


    Guinness Beer had this famous "Animals Stealing A Guinness" campaign running from 1930 till 1982.

    However it was the toucan that stole the show, and was the most popular part of this 52-year-running brand awareness campaign!


    Some other fun animal Guinness ads include:
    - The seal
    - The bear
    - The turtle
    - The crocodile


    What a fun, effective, and frame-able ad campaign!


    The economy is an ever-shifting system that keeps evolving with technology. 

    Destruction of one job is the creation of another. 

    It's almost impossible to look forward and predict the next set of occupations.



    Sometimes a picture can say MANY words...and it takes your brain far less work to understand it.

    Without a single word this demonstration shows how strong this DKW car was by carrying 30+ men:



    Or this image that instantly conveys that social media platforms can potentially be like drugs. A great visual statement.



    The image alone here does most of the talking in this 1963 Whopper ad. It has 4 pieces of copy I really like:

    “It’s a meal in itself!”
    “Only 39¢”
    "Actual Size”
    “Try one with a Coke!”

    I kind of want a Whopper now 👀



    Of all the social networks I've ever been on, Twitter is the king of fostering Virtual → IRL friendships.

    Just hung out with @AlphaSignalAI! Super smart ML/AI engineer guy who just moved to Austin:


    Also this is how one of my neighbors Sam see's if I'm home 😂



    In this great interview Stephen Wolfram says the best prompt engineers for things like ChatGPT are "Expository Writers." 

    He goes on to explain that an "Expository Writer" is somebody who can explain stuff really well. 

    I've been seeing that people who are great at writing are also great at getting AI to do things for them.

    I use ChatGPT, Google Bard, and other AI tools every single day. I just made a quick AI video course on:
    - Over-hyped features.
    - Features I use every day.
    - I show you how here (members only video)


    If you want to see more ways I'm using AI and copywriting to improve businesses, then join Copywriting Course right now.


    One thing I'm secretly gonna be doing in June 2023 is focus on SEO.

    Search engine traffic isn't as sexy as social media traffic because it doesn't feel immediate....but it's the secret driver of many big sites on the internet.

    I've personally used Ahrefs for 7+ years now...and if you want to improve your website's SEO checkout Ahrefs Webmaster Tools.


    Ahrefs Webmaster Tools is a powerful SEO tool that tracks your website's performance in search engines, fix SEO issues, and improve your website's ranking.

    Here are just a few of the things you can do with Ahrefs Webmaster Tools:

    • Track your website's organic traffic
    • Identify and fix SEO issues
    • Improve your website's ranking
    • Research keywords
    • Track your backlinks
    • Monitor your website's performance

    I personally use it to rank in search engines, then make YouTube videos about those articles....which creates this "virtuous cycle" that makes my blog article AND YouTube video more popular:


    Ahrefs Webmaster Tools is perfect for anyone who wants to improve their website's SEO. It's easy to use and packed with features that can help you take your SEO to the next level.

    Sign up for a free trial of Ahrefs Webmaster Tool today and see for yourself how it can help you improve your website's SEO.

    Click here to sign up for a free trial: ahrefs.com/AWT

    By checking out our sponsors, you support this email!

    I hope you enjoyed these Friday tid-bits!
    Neville Medhora


    Recommended Comments

    • Moderator

    Great S.W.I.P.E.S. this week, @Neville

    I particularly like the social media/pills image. Absolutely no words necessary with that one.

    Link to comment

    I recently subscribed to your email newsletter and I must confess, I enjoy reading your emails.

    My part of the world isn’t really big on reading and replying emails but these days, it’s getting harder and harder to ignore emails from you.

    It’s even gotten to the point where I open my inbox to see if I have received any mail from you without a notification, lol.

    Keep doing what you’re doing Sir.

    I hope, one day, I can be of much value to you, as you’re being to me.

    Have a lovely day, Boss.

    Link to comment

    Because I am a Guinness Man myself and I used to live nearby, you should visit the Guinness Storehouse in Dublin in the future.

    In terms of Marketing one of the best Brands ever and they show all of their marketing history in the Storehouse. Every Time I need a new marketing Idea, I look at Guinness.

    P.S. I mentioned you in my Newsletter lately. If you curious, at Chapter 2: https://domihess.beehiiv.com/p/domi-s-favourite-things-issue-11

    Link to comment

    This week’s email was fun, and very on point for the Guinness ad. You mentioned it was very frame-able, and you are so right. I can’t tell you how many pubs I’ve been in that had some version of the Guinness campaign on a wall!

    Have an awesome weekend!

    Link to comment
    • Administrator

    Totally Fred! It's amazing when advertising is so good/fun that people WILLINGLY POST YOUR AD in their establishment!

    Link to comment

    Love your newsletter. This is super random, but I noticed in this week's SWIPES email you included two things that were also included in last week's installment (May 12th's email). Those two things were the jobs destroyed/created idea (though with a different image) and the photo of Sam looking over your fence. 

    I had to email because the curiosity is killing me... from a content strategy perspective, do you do these repeats on purpose? If so, what's the angle? Would love to know! 

    Link to comment
    • Administrator

    Hey Caroline there's probably no big secret other than that I'm currently traveling around Europe and am a big idiot and accidentally repeated something 🙂 

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