I actually made up this concept 10 years ago, and have used it ever since with small companies, medium companies, and even Fortune 500 companies (yes I have been on calls with public companies and taught them how to speak like a dumb caveman) 😂

You can see the original video here:

This is one of those concepts that "sticks" in your head and you use it all the time even though it might seem silly. 

Use it wisely my friend. 
Sincerely, 
Neville Ooga Booga Medhora