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    The SWIPES Email (Friday June 21st, 2024)

    swipes-Double-line-SPLURGE.gif

    Edition: Friday, June 21th, 2024
    An educational (and fun) email by Copywriting Course. Enjoy!

     

    🎤 Listen to this email here:

    Swipe:

    WOW. Look how rapidly online dating became the primary way couples meet:

    how-couples-meet.webp

    I meet people who don't like using dating apps, but by the math of it, it's almost FOOLISH not to!

    By only meeting people in real life you're limiting yourself to people who are within 10 feet of you:

    your-connections.webp

    Whereas an online dating app can expose you to far more of the entire network of eligible singles:

    connections-online.jpg

     

     

    Wisdom:

    I built a newsletter scraper for all the newsletters I want to read, but don't want the email clutter.

    It's so fun to read, kind of like old blog feeds!

    Sadly I don't think I can openly publish this without getting in trouble (scraping & publishing other people's content is a big no-no).

    However Copywriting Course Members can access it here:
    copywritingcourse.com/emails

    copywriting-course.webp

    As there's been this gigantic boom in newsletters, the downside is subscribing to many of them clutters the hell out of your inbox!

    That's why I built a tool to follow 100+ newsletters without the clutter.

    If you have an active Copywriting Course subscription feel free to use it!

    Interesting:

    I love the unique layout of this chart about the 10 biggest economies over the last 80 years:

    You can easily see the current sizes and pace of change:
    10-Biggest-Economies-in-the-world.jpg

    Picture:

    I recently bought a sauna which I put in my garage gym:

    sauna-new.jpg

    ...and to finalize it I installed some towel hooks and a small shelf for towels and my phone:

    sauna-towel-holder.jpg

    My next totally-not-neccessary project will be to make some proper "feet" for the sauna.

    It currently overlaps this concrete lip, so to support it when being built I just stacked up some wooden blocks:

    sauna-blocks.jpg

    I'd like to eventually find a bandsaw to use where I can trim these blocks to look like they were custom made to fit.

    In case you're wondering: I've used the sauna every single say since I bought it! It's amazing for warming up before a workout, and really gets everything nice loose and sweaty before starting.

    Essay:

    I used to go to A LOT of conferences. Starting around 2015 I noticed just going for the big speeches was….kinda lame. 

    You could just look up a fully-edited YouTube version of the founders speech or life story and it was often BETTER than the live version.

    Now it seems the main benefit of a conference is the other people attending and networking:

    confrences-thin.webp

    Maybe this is why I watch and listen to sooooo many podcasts. 

    20 years ago I had to spend thousands of dollars and a lot of time to hear high level conversations between people like Elon Musk and Lex Fridman, now I can listen to them for free. 
     

     

    Splurge:

    Here's a quick rundown of some of the larger costs I pay to run a digital business:

    • ConvertKit for email $7k/yr
    • Wistia for video $4k/yr
    • WPengine for hosting $5k/yr
    • Community + Dev Work $9k/yr
    • People $70K/yr

    Here's my breakdown of it:

    I use a lot more tools like this, but those are the big ones!

    Sincerely,
    Neville Medhora

    nev-head.webp

     

    P.S. Checkout some wins from Copywriting Course members:

    ConvertKit (5).png

    14 Comments


    Recommended Comments

    Hey Neville,

    Thanks for this new swipe episode!

    I really liked the shelf idea and the towel hooks you added to your sauna.

    That’s very creative!

    Link to comment

    Hi Neville - is scraping & publishing a no-no legally or morally?

    Is it still a problem if you cite your sources?

    I think of Eric Jorgenson's book, "The Almanack of Naval Ravikant", which is  Naval's curated & summarized content of .

    Genuinely curious. 

    Love the SWIPES every Friday!

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    • Administrator

    Scraping and publishing is BOTH probably morally and legally bad, that's why I won't publish the tool publicly (unless I have consent of all the authors)!

    Link to comment

    I thoroughly enjoy your newsletter format. Macro and micro information presented as "isn't this interesting?"  

    The changes in conferences had me thinking. There is a trend within the conference structure, quite by accident I think, that means conferences are becoming inclusive of people who have disabilities. Going online, having recordings of conferences, emphasizing relationship building over networking are changes that increase accessibility. Replacing breakfast with physical activities, not so much. Not that breakfast was accessible for people using mobility equipment. Ever tried to use a walker and balance a plate at a buffet? Nightmare stories of people with disabilities being invited as conference keynote speakers, award winners and round table participants encountering an inaccessible stage are commonplace. 

    Recordings with CC are super because often conferences are spread out across a number of places and accessible transportation is not available, or the distance between halls is too far to traverse in time. Holding a coffee, having my bag stuffed full of papers, and using a cane means I walk slowly. Far too slow to cross a large campus or climb the 3 stairs to the next site quickly. Entering a room and assuring the presenter that, "Yes, I know this is a dance therapy presentation", while trying to move past seated participants without drenching us all in tea or banging their knees with a cane is a trick. Explaining to the presenter, "Yes, I understand it is a dance therapy workshop. I am capable of adapting your training to suit my abilities. I also know how I will use this knowledge in the future." is a form of discrimination that is never addressed. A good recording means that I can access the knowledge being presented without any of the rigamarole that uses up my precious energy.  

    People with disabilities are an afterthought for most companies. It is a shame because people with disabilities represent over 20% of all people, which is a large market share to ignore. Parents of children with disabilities spend money. People with disabilities buy products and services online. Nothing much in my life changed with the pandemic. Pre-ordered groceries delivered to my vehicle or door - yes please! Online conferences - where do I sign up. Work from home - you bet!

    People whining and complaining about everyday occurrences in the disability community was annoying. "I can't go out." Try using accessible public transit with 1-2 hour wait times. "I'm lonely." Imagine living in a world where you cannot enter 3/4 of the restaurants, stores, theatres, and music venues. Imagine the "you don't belong here" stares large people or people with intellectual disabilities receive when entering a gym.

    Online shoppers cried, "I can't try on clothes before I buy them." Try changing in a room without the ability to stand. Being too tired to use the ridiculously small change room after manhandling a walker between tightly packed clothes racks. Attempting to find your size when the clothes bar is filled so tight that weak hands cannot maneuver the hangers.

    Many of the changes that resulted from the pandemic were a boon to people with disabilities. Thank you for noticing how conferences are changing, they are becoming more inclusive of all possible attendees. Have a super day,

     

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    Re dating apps...

    I think people become.consumeristic on them.i had an ex boyfriend who dumped me post himself as post grad educated and he was enrolled in 2nd bachelor degree, a teaching degree which he dropped as despite being gifted with young kids wasn't prestgious enough.  He also posted 10 pics of us with me cut out in his profile. None from him alone.  Anyway someone.whose friend liles "post grad educated" men found his profile and my friend laughed at how full of b.s it was and the reason he broke up with me is i am too wild and reckless to be mother of his kids... he asked "i want an adventurous woman but not reckless" as a preference. 

    I met my partner volunteering in rural Kenya... regardless everyone even the fit post grad educated adventurous not reckless.... gets to a phase of stress, esp when/if kids some into it so energy diverted... and it is hard to stick at it and work on where you go like fight or flight when certain triggers like partner blowing up or withdrawing or just restacking dishes...  i think why many leave at this point as lack awareness on the template their subco scious holds, their attachment style.

    Meeting someone happens when that person is "available". Sounds witchy, but we unconsciously push away emotional closeneaa. A push pull. Lots of coaches selling this,, Kavita J Patel has a course on it about uncovering beliefs blocking love.  Also if you want to meet somone, go to Kenya... move around. Talk to locals and they arw more serious about marriage - it is desirable to most and having a family.  They believe most of them in God too and God providing a mate and being that person to be a good husbamd or wife.  Of course there are gold diggers galore and adultery amd massive hypocrites there and all the social ills of the west. However i found so many guys to just meet, and my radar picked up the ones not legit.  Honestly i dont think its a numbers game. But perhapa also again i am a little spiritual god has divine timing as a friend of mine who had some guy dump her for getting fat then did online dating but she met one after all these false starts... anf at 39 had baby and is getting wedding.  I met my partner volunteering at a nursery school for disadvantaged kids in rural Kenya... if he dies or we bust up, i would just meet someone in real life.  We have 3 kids and honestly i think of it at times even the kids so full on i have orphanage.thoughts occasionally.mm but they are thoughts and seeing my parents nearly 50 years married still having a drink together. Grandchildren...  i dont think you can order.that on Eharmony or tinder... thats sloggging out hard times and showing up.

    Just my 10 cents anyway. Please forgive typos as typing on phone that is cracked (3 kids, tantrums).

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    You could try an oscillating saw like a Dremel or this (https://www.harborfreight.com/brands/bauer/20v-brushless-cordless-variable-speed-oscillating-multi-tool-tool-only-58379.html) to trim the legs of your sauna. Bandsaws aren't too useful beyond their basic cut but these bad-boy multi-toys are quite handy.
     

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    • Administrator

    Good idea Ian! I am sparing on which tools I buy (to avoid clutter), but I might rent one of these to do the project! 

    Come to think of it, I actually already have one of the large Dremel's that might be able to do this 🧐

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