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    The S.W.I.P.E.S. Email (Friday July 5th, 2024)

    swipes-Double-line-SPLURGE.gif

    Edition: Friday, July 5th, 2024
    An educational (and fun) email by Copywriting Course. Enjoy!

     

    🎤 Listen to this email here:

    Swipe:

    We made some changes to a sales page, and right after it was showing a ~75% higher interaction, meaning:
    Higher on-page time.
    Higher interactivity.
    Higher sales ratio.

     Before-and-after-sales-page.webp

    We do this all the time in our community and see crazy results. We're starting to do this for medium-to-large companies as well:

    Fill this out if you're interested in me and a team of designers split-testing the hell out of your copy/design/layout for maximum conversion rates:
    signup-form.webp

    Wisdom:

    This is a cool re-design of RXBar that happened 6+ years ago, from this to this:

    rxbar-blueberry.webp

    The funny thing is it went from "All Design" to "All Copy" which made it stand out much more in a confusing sea of protein bars:

    nutrition-bars-marketing.jpg

    I like how they used the little "space" they had on the bar to convey a powerful message.

     

    Interesting:

    Here's an awesome "Can't Skip Ad" billboard from Yesco seen in Ogden, Utah (looks like the YouTube "can't skip ad" button) 😂

    They are seller of physical and digital billboards, love this way of promoting them!

    cant-skip-ads-billboard.jpg

    More zoomed out view makes it look like a "Skip Ad" button on top of this mountain 😂

    cant-skip-ads-far.jpg

    The "Skip Ad" billboard reminds me of this classic billboard promotion:

    advertising-works-billboard.jpg

     

    Picture:

    This was a fun "Austin Moment" (because I feel like half the people in Austin are content creators of some sort:

    I recorded a podcast with Ayman.... 
    ayman.jpg

    ...then we were driving and randomly on the road Nat Eliason walked by and we had a pull-up-the-car-to-stop-and-chat  😂

    nate-eliason.jpg

    Essay:

    Funny story two nights ago: Ayman threw a dinner at a very nice restaurant. 

    At the end he needed to spend $800 more to hit the room minimum spend. 

    So he orders every dessert on the menu…ok that’s like $120. 

    No one wants wine that’s out… 

    Only way to blow $700: Two giant tomahawk steaks and caviar 😂

    caviar-and-steak.jpg

    Splurge:

    What do you think is a better title for Writing Guide Download meant for companies to train their employees with, or give to clients??

    A.) “The Copywriting Course Writing Style Guide”

    B.) “Copy This Writing Guide To Train Your Employees Or Give It To Clients”

    C.) Give me a suggestion! Just reply to this email with suggestions!

    I want this guide to be fun and memorable.

    Here's some basic Google Doc mockups (I made in like 2 seconds for this email so don't judge them too hard) 😂:

    A.)

    The Copywriting Course Writing Style Guide.webp

    B.)

    Copy This Writing Guide To Train Your Employees Or Give It To Clients.webp
     

    Reply and let me know if you have naming suggestions, or positioning suggestions! Feel free to ask questions as well. 

    Have a great Friday!

    Sincerely,
    Neville Medhora

    nev-head.webp

    P.S. Checkout some wins from Copywriting Course members:

    members-wins-july-5.PNG

    33 Comments


    Recommended Comments



    • Moderator

    Here's another approach for the writing guide.

    The Persuasive Writing Handbook

    The Copywriting Course Persuasive Writing Handbook offers proven techniques to make everything you write engaging and persuasive.

    Perfect for every employee, business owner or client who wants to inform, convince or convert their audience.

    Used by:
    AppSumo …

     

     

    Link to comment

    Turn your team into converting copywriters.

    Subhead:
    Discover how in this easily applied guide to assemble words that pack a punch!

    (Alliteration is a fun way of making headlines more sticky!) 

    Cheers
    Andrew

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    The word “Writing” feels unnecessary and trips me up when I read that name. I’d recommend just calling it “The Copywriting Course Style Guide.”

     

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    The Neville Copy Guide

    How to write so people want to
    Respond to your emails
    Listen to your presentations
    Buy your products and services

    From the team that grew copywritingcourse.com to $80m/year

    And, used internally by AppSumo, The Hustle, Contrarian Thinking, The Daily Stoic, and 100s more. 

     

    Link to comment

    C) " Copy This Writing Guide To Cope The Best Copy! ”

    A is very good but too serious, I really like B but I'd change it a little bit. I really appreciated your book and email Neville, I'm an aspiring copy and you truly help me a lot, you're my biggest inspiration. Tysm! 🙂

     

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