Guinness Beer had this famous "Animals Stealing A Guinness" campaign running from 1930 till 1982.

However it was the toucan that stole the show, and was the most popular part of this 52-year-running brand awareness campaign!

Some other fun animal Guinness ads include:
- The seal
- The bear
- The turtle
- The crocodile

What a fun, effective, and frame-able ad campaign!

The economy is an ever-shifting system that keeps evolving with technology. 

Destruction of one job is the creation of another. 

It's almost impossible to look forward and predict the next set of occupations.

Sometimes a picture can say MANY words...and it takes your brain far less work to understand it.

Without a single word this demonstration shows how strong this DKW car was by carrying 30+ men:

Or this image that instantly conveys that social media platforms can potentially be like drugs. A great visual statement.

The image alone here does most of the talking in this 1963 Whopper ad. It has 4 pieces of copy I really like:

“It’s a meal in itself!”
“Only 39¢”
"Actual Size”
“Try one with a Coke!”

I kind of want a Whopper now 👀

Of all the social networks I've ever been on, Twitter is the king of fostering Virtual → IRL friendships.

Just hung out with @AlphaSignalAI! Super smart ML/AI engineer guy who just moved to Austin:

Also this is how one of my neighbors Sam see's if I'm home 😂

In this great interview Stephen Wolfram says the best prompt engineers for things like ChatGPT are "Expository Writers." 

He goes on to explain that an "Expository Writer" is somebody who can explain stuff really well. 

I've been seeing that people who are great at writing are also great at getting AI to do things for them.

I use ChatGPT, Google Bard, and other AI tools every single day. I just made a quick AI video course on:
- Over-hyped features.
- Features I use every day.
- I show you how here (members only video)

If you want to see more ways I'm using AI and copywriting to improve businesses, then join Copywriting Course right now.

One thing I'm secretly gonna be doing in June 2023 is focus on SEO.

Search engine traffic isn't as sexy as social media traffic because it doesn't feel immediate....but it's the secret driver of many big sites on the internet.

I've personally used Ahrefs for 7+ years now...and if you want to improve your website's SEO checkout Ahrefs Webmaster Tools.

Ahrefs Webmaster Tools is a powerful SEO tool that tracks your website's performance in search engines, fix SEO issues, and improve your website's ranking.

Here are just a few of the things you can do with Ahrefs Webmaster Tools:

• Track your website's organic traffic
• Identify and fix SEO issues
• Improve your website's ranking
• Research keywords
• Track your backlinks
• Monitor your website's performance

I personally use it to rank in search engines, then make YouTube videos about those articles....which creates this "virtuous cycle" that makes my blog article AND YouTube video more popular:

Ahrefs Webmaster Tools is perfect for anyone who wants to improve their website's SEO. It's easy to use and packed with features that can help you take your SEO to the next level.

Sign up for a free trial of Ahrefs Webmaster Tool today and see for yourself how it can help you improve your website's SEO.

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Look at this Before & After photo of a home office video setup. Instead of explaining a bunch of technical jargon about camera and lighting, you can INSTANTLY see the quality upgrade from this service!

This instantly gets people interested!

Before & After's work SOOOO well for construction and remodeling. Honestly it's probably one of the top ways to show off work in this industry.

This simple one-image Instagram Ad shows a great before/after example of shower that was old but has been remodeled.

No need for a lot of text.

This ad uses a “Before & After” format but with specific times that demonstrate how fast they can remodel a bathroom.

This takes the whole before & after concept to the next level by giving a time frame as well!

Copywriting Tip: Sometimes a simple Before & After photo will explain an entire product without much need for copy.

For example, this simple advertisement for a charging device shows a 1-outlet device replacing multiple charging bricks:

You instantly understand the product with this Before & After image.

Since that charging device is a PHYSICAL PRODUCT you can see, it’s easy to do a before & after of it. But if you sell a service you can show the after results of using your service, like these ads:

So instead of showing the service itself you show the RESULTS of the service.

This clever Instagram Ad for CreatorU uses a meme to show that building an audience is easier with them.

Since this service is more an education platform, it's harder to show the "results" of the service, so instead it shows of results in written form.

I like how Clixlo promotes their website builder by showing how many services (and their prices) you have to use to compare with their single service.

This is an ad seen on Instagram, and it instantly shows this service is way cheaper and simpler than the alternative. 

I personally love this style of Before & After for software companies.

This was a great Instagram ad image by Sene.

It shows the same model in a loose and frumpy suit, then an “After” picture in the more fitted Sene Clothing outfit.

Since clothing is so visual, they simply used a visual to convey the looks of their clothes.

In my experiences copywriting for clothing companies, the image matters far more than the copy.

Physical services do best for Before & After's, and this pet Before & After is no different. 

Not only does this ad have cute dogs (which always works), but also shows a cute transformation!

We've gotta include at least one powerwashing Before & After photo!

This simple before/after doesn’t use any text, and it doesn't need to, because the photo results speak for themselves!

Like we said, copywriting is for SUCKERS!!

This is a simple but effective way of showing a before/after result for a company that helps you design yard spaces. 

Since this is an ad, it first need to grab attention...and explaining the process of how this company delivers yard plans would be way too boring, so just showing a nice Before & After is way better!

A CLASSIC use case of Before & After's is the weight loss industry. This is an example of before and after weight loss photos...you instantly can see the transformation without the need to read anything.

The goal of this A-Frame ad for a shoe hospital was to have people look at the Before & After pics and think, “Ohhhh maybe I can bring in my old pair or shoes and make them awesome again!”

No need for a lot of text here, just show Dirty then Clean shoes!