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    The S.W.I.P.E.S Email (Friday April 7th, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✍
    A fun email for Friday. I hope you enjoy!

    Edition: Friday, April 7th, 2023


    🎤 Listen to this email here:


    Lol...I'm not sure who originally created this dentist ad, but it's been re-used by HUNDREDS of different dentists across social networks and ad networks.

    The guys tooth really grabs attention 😂



    I scrolled by this image and immediately had to screenshot it, so it worked! This chart assumes a 4% interest return per year.


    Sometimes it's just need to see a giant table of data like this, it makes for very screenshottable social media images!


    This was the equivalent of 18th century Google Chrome Tabs 😂


    This was a cool device that allowed researchers to read up to 8 books at a time (high tech stuff for the time)

    It's kind of wild that in many of our lifetimes information was retrieved by looking it up in books. That kind of thing is almost inconceivably inefficient now.

    •15 years ago NONE of these things even existed:


    • 2 years ago GPT-3 came out (predecessor to ChatGPT).

    • 4 months ago ChatGPT didn’t exist.

    New tools for learning and information retrieval are getting faster and cooler!


    Once you go this route, it’s hard to go back 😏


    A couple years back me and my brother went to Japan for a few weeks, and EVERY SINGLE PLACE IN JAPAN had an automated bidet like this.

    It took a few days for me to get used to, but once I got the hang of it going back to normal was hard.

    A few months ago I put one at my house, and it's AWESOME 😎


    Here's a quick essay by David Ogilvy (legendary marketer) on how to write:


    Here's the pieces of advice I like the most from this:

    2.) Write the way you talk. Naturally.

    3.) Use short words, short sentences and short paragraphs.

    4.) Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.

    8.) If it is something important, get a colleague to improve it.

    9.) Before you send your letter or memo, make sure it is crystal clear what you want the recipient to do.

    10.) If you want ACTION, don't write. Go and tell the guy what you want.


    This cool graphic by @OzolinsJanis is a great reminder to show the results of your work, not the tools:


    This is especially important in selling where showing the end result is more important....the specific tools used to get the customer there aren't as important.

    For example: The customer cares about how the picture and the picture frame look on their wall....they care less about the type of camera used:


    I hope you enjoyed these Friday tid-bits!
    Neville Medhora



    Recommended Comments

    I've gotten too busy to open many of my emails. Yours is an exception. 

    I know there'll be something of value each week -- except for this week. 

    The toothless smile and Ogilvy letter ab-so-lutely demassificationally* nailed it. 


    ...also the tools, and the bidet

    Damn, you're good!


    Thanks so much for the little break.

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    • Administrator

    Why thank you so much Jan!! Love that you keep opening these, and hope to send out many more great editions in the future 🙂 

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    Sometimes I put your emails in the Nev label, consciously and unconsciously knowing that I probably won't read it.

    I don't do that anymore as repetition is the mother of learning. I invest the time to read it.

    Every one of your emails reminds me that I know this stuff and makes me use it.


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    I love that dentist one! 

    I keep getting this dentist ad that says "healthy teeth and gums for a lifetime" and i'm like .. . . i want my needs NOW to be satisfied, I'm not thinking about my lifetime.

    Like why not put something along the lines of "shame free dentistry! we wont' judge you if you havent' brushed your teeth in 10 years!" 

    Anyways have a great weekend!

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