The S.W.I.P.E.S. Email (Friday July 7th, 2023)
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Splurge✍
A fun email for Friday. I hope you enjoy!
Edition: Friday, July 7th, 2023
🎤 Listen to this email here:
Swipe:
If you want people to take action, give them an analogy they can relate to. This sign pulls it off perfectly 😂
Wisdom:
This sign I saw at a CB2 store stepped up their copy from “Now Hiring” to “Dream Job Alert” which is far more compelling. Also checkout the 3 bullet points at the end giving more reasons to be interested!
A+ copywriting!
Interesting:
Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail expressing interest in a product, then you mailed them back a brochure.
The bottom part of this ad is the CTA:
The lead magnet transaction process used to take 2 to 6 weeks...now it's instant 😬
Picture:
I like taking pictures of signs/billboards/advertising and collecting them in my personal Swipe File. I saw “Reptile Expo” sign placed on a construction fence a few days ago.
I snapped a picture while at a red light...and later pondered:
"Did they place the Reptile Expo sign at this intersection because it was a high traffic intersection....or because of that big dinosaur in the background?" 😂
Essay:
A "One Pager" is meant to be a high-level-overview on a topic, generally printed on ONE side of paper.
These are frequently used in government when an agency is trying to pass a bill or convince others on department policy, like this:
Here's a One Pager that tries to convey different thinking errors:
Here's a One Pager used in AltMBA for potential students to give to their employer:
I'm a big fan of One Pagers myself, as they can now be used for social media images, website assets, and used in all your marketing materials!
Splurge:
Currently reading this book….about halfway through and it’s a great read so far!
A Russian immigrant comes to America, finds out you can eat a banana even when it has some spots, and creates a huge empire. He buys ships, creates huge plantations, and controls entire countries.
It's called "The fish that ate the whale, America's Banana King"
I hope you enjoyed these Friday tid-bits!
Sincerely,
Neville Medhora
P.S. For those who've asked, we've added back the $97/mo plan for Copywriting Course!
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