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    The S.W.I.P.E.S. Email (Friday July 14th, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✍
    A fun email for Friday. I hope you enjoy!

    Edition: Friday, July 14th, 2023

     

    🎤 Listen to this email here:

    Swipe:

    Whose hot dog would you want in your mouth? 
     Joe’s 
     -or- 
     Max’s?

    Brand-Names-print-ad.jpg

    I love how adding "Foot Long" just makes it more enticing or that you get more value!

    Wisdom:

    This is an awesome axis-graph which let’s you see where you are on the smart/ugly/hot/dumb scale! 

    This would be awesome to recreate for your industry:

    social-media-access.png

    Interesting:

    Craigslist was basically THE main platform for individual-to-individual transactions during the early stages of the web.

    It will be interesting to see which other mega platforms get unbundled over time:

    craigslist-unbundled.png

    Picture:

    In Texas there's this famous gas station called Buc-ee's...and each one is absolutely gigantic, almost like a small Wal-Mart:

    buc-ees-sevierville-opening-social.jpg

    It's got like 100+ gas pumps, 100+ restrooms, a gigantic carwash, and it's like a mall inside with food and chachkies. 

    I saw this sign out front a few days ago, and was kind surprised by how high some of the salaries were!

    buc-ees-hiring-sign.webp

    If I were a teenager or on summer break, this would be an awesome place to work!

    Essay:

    Platforms change, but good content and interesting people always rise to the top. For example....

    It used to be MySpace
    It used to be Friendster
    It used to be LinkedIn
    It used to be LinkedIn Posts
    It used to be Orkut
    It used to be Facebook
    It used to be Facebook Pages
    It used to be Bebo
    It used to be YouTube
    It used to be YouTube Shorts
    It used to be Xanga
    It used to be Twitter
    It used to be Flickr
    It used to be Tumblr
    It used to be Pinterest
    It used to be Podcasts
    It used to be Instagram
    It used to be Instagram Stories
    It used to be Google
    It used to be Google+
    It used to be Google Video
    It used to be Snapchat
    It used to be Vine
    It used to be TikTok
    It used to be Periscope
    It used to be Twitch
    It used to be Reddit
    It used to be Discord
    It used to be Quora
    It used to be Medium
    It used to be SubStack
    It used to be ClubHouse
    It used to be Threads
    ....the list goes on.

    There's sooooo many ways to spread your message, focus is becoming a problem:

    focus-social.gif

    Here's 3 questions to figure out which platform to focus on:
    1. What social network do I have a natural advantage?
    2. Will I enjoy spending 1-3 years of time on this platform?
    3. Which one helps me create “Cascading Content”?

    That last one to me is big.

    Which social network do you create content on, that can be used as content elsewhere?

    That's what I call "Cascading Content"

    blog-video.jpg

    Sketch:

    This cool graphic shows that if you take notes you can retain the wisdom of books you read:

    take-notes-wheb-reading.jpg

    I personally take all my notes in Apple Notes now, not directly in books anymore because I can recall/view them from any device.

    Where do YOU keep your notes? I'm always interested in hearing how people keep these. Reply and lemme know!

    Sincerely, 
    Neville Medhora

    nev-head.webp

    The S.W.I.P.E.S. Email (Friday July 21st, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✍
    A fun email for Friday. I hope you enjoy!

    Edition: Friday, July 21st, 2023

     

    🎤 Listen to this email here:

    Swipe:

    This “Ours -vs- Others” visual on Amazon shows why you should pick THIS product instead of their competitors.

    A simple image like this could be the final decision that convinces someone to end their Amazon search and just buy:

    ours-vs-others-double-layered-straps.png

    I don't know if there’s real data on this, but my theory is that 85% of the decision to buy a product on Amazon is 4/5 Star Review + Pictures.

    I think the “copy” on a product listing plays a supporting role, but not a staring role.

    Wisdom:

    The Chevy Cruise autonomous driving project took out this full page in the New York Times to show how many lives could be saved by letting computers do all the driving:

    Chevy-Cruise-Full-Page-Newspaper-Ad.jpg

    Interestingly right before this print ad came out, there were some gripes about these driverless cars blocking traffic for hours in San Francisco:

    Cruise-Vehicles-Struck-San-Francisco.webp

    It seems like ad was to get the public back on their side (showing that you can potentially save 40,000+ lives a year is pretty compelling)!

    Interesting:

    Each dish pictured here is just 200 calories….but look at the volume difference of the left column vs right column!

    what-200-calories-of-food-look-loke.png

    I learned what a calorie was in 2010, and made my own pictures to show myself the difference in calories between a Snickers bar and fruit.

    I could eat one Snickers bar….or TWELVE CLEMENTINES 😬

    orange-vs-snickers.png

    As much as I loved Snicker's bars (I probably ate 5 a week), I slowly started giving them up after realizing what a bad bang-for-your-calorie it was.

    Picture:

    This week I did a little morning co-working with @heydannymiranda and @Patticus.

    co-working-nev.jpg

    I'm still amazed at how many of my friends I originally meet over Twitter (come say hi)!

    Essay:

    This is an interesting chart about the hidden rules between income classes.

    This could be used to speak clearer to your target audience:

    hidden-rules-between-classes.png

    This is a more fleshed out version of the same chart:

    hidden-rules-between-classes-typed.png

    Sketch:

    This is a cool graphic showing how the classic Excel Spreadsheet has been un-bundled by many companies:

    Spreadsheet-Unbundling-Graphic.jpg

    I love these types of graphics. Here's another one about The Unbundling of Craigslist:

    craigslist-unbundled.png

    I hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora

    nev-head.webp

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