If you want people to take action, give them an analogy they can relate to. This sign pulls it off perfectly 😂

This sign I saw at a CB2 store stepped up their copy from “Now Hiring” to “Dream Job Alert” which is far more compelling. Also checkout the 3 bullet points at the end giving more reasons to be interested!

A+ copywriting!

Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail expressing interest in a product, then you mailed them back a brochure.

The bottom part of this ad is the CTA:

The lead magnet transaction process used to take 2 to 6 weeks...now it's instant 😬

I like taking pictures of signs/billboards/advertising and collecting them in my personal Swipe File. I saw “Reptile Expo” sign placed on a construction fence a few days ago.

I snapped a picture while at a red light...and later pondered:

"Did they place the Reptile Expo sign at this intersection because it was a high traffic intersection....or because of that big dinosaur in the background?" 😂

A "One Pager" is meant to be a high-level-overview on a topic, generally printed on ONE side of paper.

These are frequently used in government when an agency is trying to pass a bill or convince others on department policy, like this:

Here's a One Pager that tries to convey different thinking errors:

Here's a One Pager used in AltMBA for potential students to give to their employer:

I'm a big fan of One Pagers myself, as they can now be used for social media images, website assets, and used in all your marketing materials!

Currently reading this book….about halfway through and it’s a great read so far!

A Russian immigrant comes to America, finds out you can eat a banana even when it has some spots, and creates a huge empire. He buys ships, creates huge plantations, and controls entire countries.

It's called "The fish that ate the whale, America's Banana King"