A Copywriting Course win from Jul 28, 2023:
Reviewing two warm emails and seeing if we can boost responses by 25% by adding scheduling links, and removing a weak section of the email.
Signup for our email:
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Reviewing two warm emails and seeing if we can boost responses by 25% by adding scheduling links, and removing a weak section of the email.
66+ signups of professionals from giving away 3 books, and making it more clear social media showcases new agency.
Thanks for the course. Love it. Learning so much about copywriting and so many ways to use it to earn money.
RG
Thanks for the amazing feedback and rewrites. And for helping me become a better and more confident copywriter!
CC
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍
A fun email for Friday. I hope you enjoy!
Edition: Friday, July 14th, 2023
🎤 Listen to this email here:
Whose hot dog would you want in your mouth?
Joe’s
-or-
Max’s?
I love how adding "Foot Long" just makes it more enticing or that you get more value!
This is an awesome axis-graph which let’s you see where you are on the smart/ugly/hot/dumb scale!
This would be awesome to recreate for your industry:
Craigslist was basically THE main platform for individual-to-individual transactions during the early stages of the web.
It will be interesting to see which other mega platforms get unbundled over time:
In Texas there's this famous gas station called Buc-ee's...and each one is absolutely gigantic, almost like a small Wal-Mart:
It's got like 100+ gas pumps, 100+ restrooms, a gigantic carwash, and it's like a mall inside with food and chachkies.
I saw this sign out front a few days ago, and was kind surprised by how high some of the salaries were!
If I were a teenager or on summer break, this would be an awesome place to work!
Platforms change, but good content and interesting people always rise to the top. For example....
It used to be MySpace
It used to be Friendster
It used to be LinkedIn
It used to be LinkedIn Posts
It used to be Orkut
It used to be Facebook
It used to be Facebook Pages
It used to be Bebo
It used to be YouTube
It used to be YouTube Shorts
It used to be Xanga
It used to be Twitter
It used to be Flickr
It used to be Tumblr
It used to be Pinterest
It used to be Podcasts
It used to be Instagram
It used to be Instagram Stories
It used to be Google
It used to be Google+
It used to be Google Video
It used to be Snapchat
It used to be Vine
It used to be TikTok
It used to be Periscope
It used to be Twitch
It used to be Reddit
It used to be Discord
It used to be Quora
It used to be Medium
It used to be SubStack
It used to be ClubHouse
It used to be Threads
....the list goes on.
There's sooooo many ways to spread your message, focus is becoming a problem:
Here's 3 questions to figure out which platform to focus on:
1. What social network do I have a natural advantage?
2. Will I enjoy spending 1-3 years of time on this platform?
3. Which one helps me create “Cascading Content”?
That last one to me is big.
Which social network do you create content on, that can be used as content elsewhere?
That's what I call "Cascading Content"
This cool graphic shows that if you take notes you can retain the wisdom of books you read:
I personally take all my notes in Apple Notes now, not directly in books anymore because I can recall/view them from any device.
Where do YOU keep your notes? I'm always interested in hearing how people keep these. Reply and lemme know!
Sincerely,
Neville Medhora
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍
A fun email for Friday. I hope you enjoy!
Edition: Friday, July 21st, 2023
🎤 Listen to this email here:
This “Ours -vs- Others” visual on Amazon shows why you should pick THIS product instead of their competitors.
A simple image like this could be the final decision that convinces someone to end their Amazon search and just buy:
I don't know if there’s real data on this, but my theory is that 85% of the decision to buy a product on Amazon is 4/5 Star Review + Pictures.
I think the “copy” on a product listing plays a supporting role, but not a staring role.
The Chevy Cruise autonomous driving project took out this full page in the New York Times to show how many lives could be saved by letting computers do all the driving:
Interestingly right before this print ad came out, there were some gripes about these driverless cars blocking traffic for hours in San Francisco:
It seems like ad was to get the public back on their side (showing that you can potentially save 40,000+ lives a year is pretty compelling)!
Each dish pictured here is just 200 calories….but look at the volume difference of the left column vs right column!
I learned what a calorie was in 2010, and made my own pictures to show myself the difference in calories between a Snickers bar and fruit.
I could eat one Snickers bar….or TWELVE CLEMENTINES 😬
As much as I loved Snicker's bars (I probably ate 5 a week), I slowly started giving them up after realizing what a bad bang-for-your-calorie it was.
This week I did a little morning co-working with @heydannymiranda and @Patticus.
I'm still amazed at how many of my friends I originally meet over Twitter (come say hi)!
This is an interesting chart about the hidden rules between income classes.
This could be used to speak clearer to your target audience:
This is a more fleshed out version of the same chart:
This is a cool graphic showing how the classic Excel Spreadsheet has been un-bundled by many companies:
I love these types of graphics. Here's another one about The Unbundling of Craigslist:
I hope you enjoyed these Friday tid-bits!
Sincerely,
Neville Medhora
Thank you for helping me build a converting landing page!
GF
Approaching a big influencer for a deal, already have a podcast scheduled, just figuring out how to pitch without pitching.
Improving a stand at a farmer market: “The more samples we give out, the more sales we make.” Came up with some great ideas!