A Copywriting Course win from Jul 21, 2023:
Reviewing a new niche-site newsletter authored by a guy who just sold some big niche sites.
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Reviewing a new niche-site newsletter authored by a guy who just sold some big niche sites.
Starting a personal brand Twitter account, and going over posts and threads and strategy.
Approaching a big influencer for a deal, already have a podcast scheduled, just figuring out how to pitch without pitching.
Improving a stand at a farmer market: “The more samples we give out, the more sales we make.” Came up with some great ideas!
Thank you for helping me create my Facebook ad!
KR
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Splurge✍
A fun email for Friday. I hope you enjoy!
Edition: Friday, July 7th, 2023
🎤 Listen to this email here:
If you want people to take action, give them an analogy they can relate to. This sign pulls it off perfectly 😂
This sign I saw at a CB2 store stepped up their copy from “Now Hiring” to “Dream Job Alert” which is far more compelling. Also checkout the 3 bullet points at the end giving more reasons to be interested!
A+ copywriting!
Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail expressing interest in a product, then you mailed them back a brochure.
The bottom part of this ad is the CTA:
The lead magnet transaction process used to take 2 to 6 weeks...now it's instant 😬
I like taking pictures of signs/billboards/advertising and collecting them in my personal Swipe File. I saw “Reptile Expo” sign placed on a construction fence a few days ago.
I snapped a picture while at a red light...and later pondered:
"Did they place the Reptile Expo sign at this intersection because it was a high traffic intersection....or because of that big dinosaur in the background?" 😂
A "One Pager" is meant to be a high-level-overview on a topic, generally printed on ONE side of paper.
These are frequently used in government when an agency is trying to pass a bill or convince others on department policy, like this:
Here's a One Pager that tries to convey different thinking errors:
Here's a One Pager used in AltMBA for potential students to give to their employer:
I'm a big fan of One Pagers myself, as they can now be used for social media images, website assets, and used in all your marketing materials!
Currently reading this book….about halfway through and it’s a great read so far!
A Russian immigrant comes to America, finds out you can eat a banana even when it has some spots, and creates a huge empire. He buys ships, creates huge plantations, and controls entire countries.
It's called "The fish that ate the whale, America's Banana King"
I hope you enjoyed these Friday tid-bits!
Sincerely,
Neville Medhora
P.S. For those who've asked, we've added back the $97/mo plan for Copywriting Course!
The easiest way to grow a business is first optimize everything you've already got.
For example, if you want to optimize your business for the rest of 2023, just having rough goals like this could be helpful:
Or even doing something simple as pre-preparing for seasonal events can position you better:
I personally plan out each month with a little goal sheet like this:
Then for yearly goals I'll sit around with some buddies and discuss, then come up with a few solid goals:
I'm curious, how are you planning for the 2nd half of the year?
• Writing down goals?
• Discussing with friends?
• Other methods?
Reply to this email and let me know!
Sincerely,
Neville Medhora
P.S. I'll read/reply to every message 🙂
P.P.S. Use coupon code MIDYEAR for 35% off joining Copywriting Course and get help with all of your goals.
Thanks for the fun and helpful info every Friday!
Anita
Neville, thanks for the podcast outreach message you helped me create during office hours. The replies have been overwhelmingly positive.
LG