What's your take on this car as an advertisement? It certainly got my ATTENTION but it's a little funny looking:

It's a BMW station wagon with two iMac computer "ears" to promote a computer repair shop 😂

I personally wouldn't have realized this place was here unless it were for this car....although I wish they'd give it a wash!

I chatted with the Director of Engineer at X (formerly Twitter) Daniel O'Shea about:
- How Elon Musk reach out and bought his company.
- How smack-talking on Twitter got the attention of Elon Musk. 
- All the AI side-projects he's building to learn about AI. 
- How they are building a 'super-app' that can do everything, not just a social network:

See the video and my full notes on the interview here →

I love this email from PostHog lowering their prices for all their customers, it's so funny and fun!!

I just overall LOVE the branding and voice they've made....plus I bet all customers were stoked to get this email!

Ok it's not a picture, but here's a quick video-tour of the home gym equipment I use the most and least:

✔️ Mood lighting: I use it all the time and it makes gym more fun!
✔️ Adjustable bench: Use it all the time.
✔️ Pull-up Bar: I use everyday, even just for a second to hang from.
✔️ Bands: Very useful for a sparse gym like this with little equipment.
✔️ Vertical weight rack: Use 2-3 times a week.
✔️ TV/Speakers: Use all the time for music (or AirPods).
✔️ Sauna: Bought a few months ago and love having this so much.
🆇 Peloton: Doesn't get used much anymore (great product though).

I'm making a presentation titled "Top of Search -vs- Top of Mind"....

....it's about the transition from trying to be first when people search for something, to trying to be first on a social media feed.

Here's how that looks in decade increments:

Search optimization through the years:
• 1980: Put “AA” in your name to show up in the phone book first.
• 1990: Get on prime TV ads and radio.
• 2000: Stuff webpages with keywords.
• 2010: Add the right tags and keywords Google says.
• 2020: Be at the top of their social newsfeed.

I used to only rely on search engine traffic for any company I've run, but now social media is becoming increasingly more important and effective. 
 

Just curious, which of these describes you the best? 

A) Copywriting
B) Marketing/Sales
C) General Freelancing
D) A different Job
E) I own a business
F) Other

This graphic showing how a “modern advertising agency” makes it seem extremely complicated!

I saw it in this book:

Checkout my brand new video called:

Making friends, Keeping friends, and Growing your network (from the master Nick Gray)!

When Nick moved to Austin a few years ago, within 2 months he had more friends and a bigger network than ANYONE I knew almost instantly. 

This explains how he did it. 

Also.....Nick doesn't really talk about it but he's also built and exited two very successful companies, and it's weird how few people actually know this about him! Very humble about it 🙂

Watch/listen here (and please leave a comment)! →
 

I estimate I consume 200 to 300 short form videos for every 1 blog post I read:

\

Same for anyone else?

I wonder if this is because people are writing less blog posts in general vs short social posts.....or I'm just not seeing the blog posts? 

I think people are just writing WAY FEW LONG BLOG POSTS in general. 

My prediction is this trend comes back. 

I'm starting a twice-a-month habit of this. I miss writing blog posts (like this or this) which live on forever, and can also be "picked apart " for future social media posts or long videos. 
 

This image hit hard recently:

I love scrolling social media, and it actually ties into my business so it's not always "just a waste of time" for me. 

HOWEVER this election year has made the social media posts more snarky and hard to read, especially Reddit. 

On X and Instagram I aggressively un-follow people who talk too much about stuff I don't want to hear (or put them on Lists), so I don't see this content too much on those places. 

But on Reddit.....man! Every single sub-reddit lately like:
• /r/pics
• /r/interesting
• /r/funny

....they're all bombarded with election stuff, and it's not even thoughtful observations but just slams and snark.

It feels very toxic and something to mindfully keep away from. 

It kind of stinks that all the sub-reddits are being taken over 😞  

Freelancers > Agencies

I don't think agencies are bad, but for most work I've ever needed I think just hiring a freelancer first, seeing if they're good, then hiring them some more is far more effective than going with an agency. 

For big companies I understand why a giant agency makes sense, but in my opinion in the modern world a very very small group of people can far outwork a large group of people. 
 

While Copywriting Course is only 1/3rd a course, and 2/3rd "We help you directly with your writing".....a fun stat is:

For example Dean watched a training video, implementing what he learned, and saw his best sales day ever the next day 🤯

If you're interested in learning to sell better, this might be for you: