Sometimes I like making big-ass lists of ideas.
Here are 103 Copywriting Tips for motivation and ideas ➡
I don't expect anyone to read all 103 of these, but rather bookmark it for later, and if you're stuck for ideas, bring this up and browse through them.
Here's a couple I like:
#1.) Work backwards - What’s the goal?
Before you write about something, you’ve got to know exactly what your page / piece is supposed to accomplish. Whether it’s email replies, product sales, or something else, your job as a copywriter is to support that goal.
#4.) Who’s your target audience?
Avatars are great reference tools, but nothing beats the real thing! Get up, get out, and interview the people who make up your audience. You’ll learn more from a single “real” conversation than any avatar-based thinking session.
**By the way** I've been doing 10-minute phone interviews with people on this email list, asking them about their experience with copywriting. If you wanna hop on the phone for 10 minutes reply to this email "I WANNA TALK ON THE PHONE" and I'll send you a scheduling link!
#15.) Read what your audience reads
Taking on a project outside of your regular niche / focus? The best way to get a feel for what an audience is thinking and feeling is to read the top publications in their field. Where do they hang out online? Which YouTubers do they follow? Start consuming the same content and you’ll be able to think more effectively.
#17.) Use Google suggestions
Your early research probably involves a whole bunch of Googling. You can expand and adapt your searches by scrolling down to the bottom of the results page and - voila! Google suggests a list of relevant searches you might want to check out.
#37.) Use earplugs for focus
Pop in a pair of earplugs and you’ll be surprised how effectively the total silence will hone your focus.
#98.) Plug into your clients’ community + use their language
Are you hanging out where your customers hangout online? Do you understand industry jargon and common practices? A great way to sell clients, is to be able to understand their needs and talk like them.
You can see all 103 Copywriting Tips here ▶