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    The SWIPES Email (Friday May 10th, 2024)

    swipes-Double-line-SPLURGE.gif

    Edition: Friday, May 10th, 2024
    An educational (and fun) email by Copywriting Course. Enjoy!

     

    🎤 Listen to this email here:

    Swipe:

    I saw another Our Designer Quit style ad out in the wild!

    This variation is “Our Designer Is On Vacation” but it’s still the same hilarious concept 😂

    our-desinger-quit-ad.webp

    One way to get attention is by going the exact opposite of everyone else, so instead of a nice ad you have a crappy add.

    Here’s some more fun examples that make heads turn:

    crappy-ads.PNG

    Wisdom:

    Here's a cool set of charts showing your age versus how much time you spend with:
    - Family
    - Friends
    - Partner
    - Children
    - Coworkers
    - Yourself Alone

    time-with-family.webp

    time-with-friends.jpg

    time-with-partner.jpg

    time-with-children.jpg

    time-with-co-workers.jpg

    time-alone.jpg

    Here's all of them together. Some of these charts are sobering, and a reminder to enjoy life while it lasts 😬

    time-spent.jpg

    Charts Sources: American Time Use Survey (2009-2019)
    Charts Credit: @tjpower

    Interesting:

    Here's a super cool informative graphic from Lenny about how company pivots happened:

    • What their original idea was.
    • Why they pivoted.
    • How they found their new idea

    company-pivots-chart.webp

    Super cool to read through and see how companies pivoted and eventually found the right successful idea!

    Picture:

    My buddy Noah Kagan just had a baby shower for upcoming baby, checkout my "Noah Shirt" 😂

    noah-baby-shower.jpg

    Essay:

    There was a fantastic episode with Scott Galloway on the My First Million Podcast about building wealth in your 20’s, 30’s, 40’s so you can relax later in life:

    my-first-million-podcast.webp

    Here’s a raw dump of my notes (sorry for poor spelling/grammar all taken on my phone):

    ————MY NOTES————

    The sexier the business the lower return unless you’re top .001%. Find your talent and become good at that in a fields with a 90% employment rate.

    Less sexy the business the higher the return. Where can you be great?

    Why some people can sell for high multiples: -They own a niche -They have recurring revenue -Tech is at their core -They are international -They have defensive IP

    Consulting: “pay me $250,000/yr and I’ll answer all your questions.”

    He spent $17m to build scraping tools. Was focused on exit right away.

    Started L2. Sold for $160m. Started it at ~44 years old.

    Build a small business by high retention of good employees. If a person has a friend at work they’re less likely to leave. I don’t try to be their friend, I try to be their dad.

    Sometimes in the world of media the whole world just stops advertising.

    Was in his early 40s and flailing and his takeover the New York Times went very poorly and lost a lot of peoples money and people were not advertising anymore and he was just figuring out a way to be able to afford living in New York.

    Sold Prohet for $33m 2010 started L2. Sold for $160m.

    Be humble when you have wins bc a lot of times it isn’t you.

    You can’t control what happens in your life but you can control how you respond to it.

    You’re never more prone to making a big mistake than right after big win.

    Need to be more aggressive and have your sails up so when the winds kick up you catch it.

    Some people get stuck, they can’t forgive themselves and they lose their mojo, and 7 years later their confidence and skills start atrophying. Put a statute of limitations on it and move forward. Might be time to mourn and move on. Be around people who want more.

    “I surround myself with smart younger people because they have a different take on life.”

    Opportunity is a function of density. Be in something that has a high density of success. Who becomes wealthy: Be in a big city like San Fran or New York.

    Find people you want to be like. You rise or fall to the level of your peer group.

    “My 40’s I grinded my ass off, but I delegate a lot.”

    America is best country in the world to make money, Europe is best place to spend it.

    1% is $750,000/yr. You generally won’t have total balance if you get to 1%. Expect to go all in on your career or scale back expectations. You can control how hard you work when you work. Don’t work so hard you sacrifice your health but enough it takes a toll. Then you can have more balance later in life.

    1 source of divorce is money. When a man loses status as a provider he’s more likely to get divorce. Sometimes it’s get out of the way and help other partner.

    The more money generally the happier in terms of lower income to middle class to upper class.

    If you have lots of money you can relax and exhale.

    We’ll all be dead soon, it’ll go by very fast, you should try to have fun and a good time. “I’m going to a country music festival and wear boots and take an edible and just have fun.”

    Wealth is about how much you spend. If you consume less than you make you are good. Develop a “savings muscle.”

    Take advantage of time by saving and investing and let compounding do its thing. Every 21 years your investments go up 8x.

    Yes you can maybe sell a company or something but maybe not, so show some discipline and maturity by slowly getting rich.

    Book: The Algebra of Wealth

    Wealth = Focus + Stoicism x Time x Diversification

    Focus: If you have a side hustle you need to have a better main hustle. The way you get wealthy is by getting really great at one thing. Find it in an industry that’s not very sexy. If you’re top 10% of installing HVAC, you can make a really good living.

    Your passion is not your hobby. It’s what you’re really great at.

    When wealthy spending time time with kids and parents and people you care about.

    Make more than you spend is step 1.

    Went from vc to consulting, found out consulting was too hard as he got older and moved to teaching. Had to revamp his life and career and skills several times.

    Lost everything twice; in 2000 and 2008. Started diversifying to prevent this.

    Started saving a lot of money in his 40’s.

    “I deployed an army of Capital in my 40s for my family to go kill and grow while I was asleep.”

    Viewed his stack of capital like an army: Here’s a tank, I’ll sacrifice the awesome apartment to grow the army

    ————MY NOTES————

     

    Splurge:

    If you ever want to sell a company for a very high multiple, here's some qualities of that company:
    - It owns a niche.
    - It has recurring revenue.
    - It has tech at its core.
    - It is international.
    - It has defensive IP.

    Sincerely,
    Neville Medhora

    nev-head.webp

     

    P.S. Checkout some wins from Copywriting Course members:

    wins.png

     

    The S.W.I.P.E.S. Email (Friday May 24th, 2024)

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    Edition: Friday, May 24th, 2024
    An educational (and fun) email by Copywriting Course. Enjoy!

     

    🎤 Listen to this email here:

    Swipe:

    Look at the "ancestors" of our 26-letter English alphabet.

    Cool to see how language is constantly evolving!
    evolution-of-the-alphabet.png

    Imagine if our alphabet looked like that top line still!

    proto-1750.webp

    modern-script.webp

    My name would be:

    N e v i l l e ⤵

    Neville-in-proto-sinaitic.webp

    Wisdom:

    If I was born 200 years ago I'd live in a hot rural Indian village. As a kid I had -6.75 vision, which in the modern age is easily correctable, but back then would limit my work and life options. 

    Being born in 1980's USA was a gift. We live in a time where comfort is a given, food & freedom is a right, and working from anywhere is possible.

    Pretty neat.
     

    Interesting:

    I last-minute needed to record short clips for social media, but I forgot to line up an interviewer.....instead I "interviewed myself." 

    Nev-and-nev2.jpg

    TBH it worked pretty great!

    I sat in the left seat and asked 27 questions in a row, then I sat in the right seat and gave 27 short answers. Then with some basic editing got it sent over for clipping:

    interview-room.jpg

    In 1 hour I was able to record 27 clips like this:

    One of my best time management hack:

    3 ways to amp up your copy:

     

    Being able to concentrate for a long period of time should be considered a super power nowadays.

     

     The characteristics of someone who does great copywriting:

     

     

    Picture:

    Driving by downtown Austin looks super Mad-Maxish because our old basketball stadium is being demolished piece by piece and it looks badass driving by it!

    austin-stadium-remodel.gif

     

    It's cool seeing the rectangular structure underneath, because we all knew this building (The Erwin Center) as round:

    Austin-Stadium-before-after.png

     

     

    Essay:

    One thing I always notice on a page is the price of something. 
    Ultimately it determines so many of our decisions, which is why I personally collect a bunch of pricing structures

    pricing-structure.png

     

    Pricing is a weird art because it's not always rational:

    • If you price too cheap, you signal poor quality.
    • But you can also price things cheaper to sell more.
    • If you price too high you make less sales.
    • But if you price ultra-high it gets more attention.

    Pricing really is an interesting blend of science and art!

    Splurge:

    We're experimenting with video on our sales page, what do you think of this style of video?

    Join-page-video.webp

    The base foundation for the video was a Google Presentation I made of 107 slides, then turned it into video format:

    tour-slides.png

    I'd love to know if you think video is:
    A.) Good 🙂
    B.) Bad 😞
    C.) Could use some work on specific parts (let me know)!

    Sincerely,
    Neville Medhora

    nev-head.webp

     

    The AIDA Model in Marketing (Why It's Important + What It's Used For)

    Here's what the AIDA Formula is in a nutshell:

    Attention: Get their attention with something catchy and relevant.
    Interest: Tell them interesting facts or uses.
    Desire: Make them desire the product/service.
    Action: Get them to take an action.

    Let's break that down into sections to understand it better:

    Attention:

    You are trying to get someone's attention with something they will think is interesting or curious. They might not be paying much attention, so this should be something very relevant to them!

    AIDA Formula Attention

    Ex 1: "Do you have a 401K savings account?"

    Ex 2: "I noticed you seem a little unhappy in life."

    Ex 3: "Hey, do you workout?"

     

    Interest:

    Keep their interest with interesting facts, or interesting quotes, or interesting use cases.

    AIDA Formula Interest

    Ex 1: "You can use these LED candle lights for accent lighting, to light up Halloween pumpkins, add some soft lighting to a room, or even as a nightlight."

    Ex 2: "You're 85% more likely to workout if you schedule time the night before."

    Ex 3: "Our insurance company has been around for 185 years, making us the most dependable insurance company in the United States."

     

    Desire:

    Make them desire the product/service themselves. Show them how life (or a task) will be better with your product.

    AIDA Formula Desire

    Ex 1: "You can do it by hand, or sew dresses 35X faster with this handheld sewing device."

    Ex 2: "Jason got a 35% bump in Shopify sales by installing this app. You can get similar results right away."

    Ex 3: "Once I started using Calendly, I never had scheduling mixup for a call ever again."

     

    Action:

    Make them take a single specific action from this point. Tell them what to do next! This is often where you'll get a signup or make a sale.

    AIDA Formula Action

    Ex 1: "Signup to our email newsletter right here to get updates."

    Ex 2: "Join the Member's Area and get unlimited access to the trainings."

    Ex 3: "Reply to this email with your phone number and I'll call you."

     

     

    Why Is The AIDA Formula Important?

    The AIDA Formula is designed to lead people through a logical process that hooks them, gets them interested logically, gets them interested emotionally, then close the deal:

    aida-formula-list.gif

    Going through these steps in order is one of the best ways to convince someone to:

    • Buy a product.
    • Buy a service.
    • Convince someone of an idea.
    • Take any action.

     

    The AIDA Formula In Action (w/ Example):

    Neville from Copywriting Course and Ross from Siege Media discuss how to use the AIDA Formula:

     

    Here's a little demo and reminder of how to use the AIDA formula on your own:

     

     

    Example of AIDA Formula (Let's Sell A Helicopter)!

    Using the AIDA Formula as a base, let's see if we can convince someone to buy this helicopter:

    helicopter drawing stick figure

    It's hard to start off with a blank page, but with the AIDA Formula we just have to fill in the Attention, Interest, Desire, and Action sections!

    Let's give it a try:

    See how much easier that was to pitch since we just had to follow the simple AIDA Formula!?

    I sincerely hope this useful formula helps you write content, emails, and everything else much easier!

     

    Sincerely,
    Neville N. Medhora

    triple-threat-neville.png

     

    Download The AIDA Formula Template:

    Click here to subscribe

    - The same template we give to Fortune 500 companies -

    - Use this template before you start writing -

    - Download as Google Doc or PDF -

    - Keep in your files -

     

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