Here's some great copywriting in real life:

• Meh Headline: “Lost Cat”
• Great Headline: “Dude Where’s My Cat?”

Something that stands out even just a little more than usual can get way more attention!

I heard a cool quote from Reid Hoffman in an interview (I'm paraphrasing):

Quote

It’s not a “pivot” if you don’t lose a bunch of customers.

The actual words he said were, "A pivot changes the product enough that there’s a risk of transition to lose customers or fail."

What do you think of a pricing structure like this?

This pricing structure was taken from this page.

In one chart it has 3 different services:
$ = Self Paced Course
$$ = Self Paced Course + 1:1 Live Consult
$$$ = Done For You Package

I personally love 3-tiered pricing like this:

I think the good part of this pricing structure is going with the lower option seems like a super bargain now. 

The downside is it gives "more options" to consider, and therefore more brain power to expend before purchasing. 
 

If you’ve got a badass name, you gotta use it 😂

I see this guys billboard all over Austin and it makes me laugh every time, and his website is stuck in my head 😂

Personal hobbies often end up having business value, I love this Tweet about having hobbies outside of your work:

Personal hobbies also also:
- Keep you sharp and learning. 
- Help avoid burnout. 
- Are fun!

This incredibly detailed image instruction set gives the full instructions on how to make ~40 drinks. It’s kind of cool how much data is easy visualized in this one image:

Easily visualize the caffeine content you’re getting from different drinks with this cool graphic.

**This is generalized data, actual content can greatly vary.
Here's me right now after my coffee 😬

Almost everyone who has a blog or YouTube Channel notices the same phenomenon where 3 to 5 articles/videos bring in alllllllll the subscribers:

I think this phenomenon (known as a "Normal Distribution") will be increased in 2024 because of generative AI content.

Quality and Uniqueness will triumph over Quantity and Speed.

The same “Normal Distribution” shows up in almost every area of life:
• Test scores
• Height
• Stock market returns
• Intelligence
• Attractiveness

It also shows up in your customer demographics:
• 68% will be a similar avatar.
• 16% will be skewed left.
• 16% will be skewed right.

This usually involves: 
- Putting my phone upside down or far away. 
- Turning on a Chrome website blocker (like Focus45).
- Going full-screen to avoid distractions. 
- Covering to-do list so don’t get distracted.

Otherwise this is what happens:

I love seeing local flyers like this in the wild because you can turn $2 worth of printing and $2 worth of tape into thousands of eyeballs on your flyers and thousands of dollars in revenue!

I used to have a client who was a Top 3 real estate broker in a mid-sized city. 

She then went on a two year tangent trying to become the top broker ONLINE....so she paid a bunch of companies to make websites, do SEO, and all sorts of paid advertising campaigns. 

It went nowhere. 

Trying to compete online meant she was going against many very-technically-advanced companies like Zillow or RedFin. 

I asked her what she did to become one of the top brokers, and her answer was surprising. She said:

Quote

Every Tuesday and Thursday I would knock on doors asking if people wanted to sell their house, or buy a house. 

I was really good at it. 

I got all my clients by knocking on doors and posting signs. It worked extremely well if I consistently did it.

I asked why she didn't do this anymore, and she just thought online was the way to go. There was not much thought to it.

After spending around $95,000 on websites and SEO which she knew nothing about, she switched back to doing old-school offline sales by knocking on doors and posting signs. 

It worked. 

This is why I love old-school advertising like posting signs on poles. It sometimes just triumphs over advanced online campaigns!

In a perfect world without inefficiencies, a content creator should get paid for their work directly from the person consuming:

• You watch my video –> You pay me a fraction of a cent.
• You read my article –> You pay me a fraction of a cent.

Pretty simple!

However there’s many limitations to this:

Our payment systems can’t do fractions-of-a-cent transactions efficiently. Sending $0.01 would cost you at least $0.30.  That's 30X the cost of the transaction itself!

People also don't wanna click "pay" for every vid/article consumed.

Basically the answer I can see is crypto.

With BTC you can send one-hundred-millionth of a BitCoin (0.00000001 BTC).

The transaction fees will eventually be so small they’ll essentially be “free.”

I sent a test BitCoin Cash transaction and the fee was 0.000019 BCH, or $0.0043.

That means I can send someone 1 Cent USD and the transaction fee wouldn’t even dent the transaction.

Presumably as all these networks become better, faster, cheaper, and more ubiquitous, we’ll be able to see systems where creators get directly paid for their content.

I envision a browser setting that allows you to “Tip The Internet $5 Every Month.”

...it would tally up the content you liked then distribute that $5 to creators:

• $0.03 to Neville
• $0.45 to Mr. Breast
• $0.12 to Green Day
• $0.04 to The New York Times
• $0.32 to The Joe Rogan Podcast

You could directly support your fav content and barely break a sweat on your budget!

You would be sending maybe fractions of a cent to some creators, but if they make millions of views it could really add up.

I don’t think this is the end-all answer, but it’ll be a new revenue stream for creators in the coming years!

End rant 🙂

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The Las Vegas Sphere: "We turned our entire building into a billboard."

The Luxor: "Hold my beer!"

The Luxor Hotel (the big pyramid shaped thingy)....

....turned one of it's sides into a massive Dorito 😂

I don't know who thought of this but they deserve a raise! The amount of attention they'll get from this will likely far outweigh what they paid.

Friendly reminder to everyone with a website, change your footer from: 

I don't think it has a HUGE impact on sales, but anything that triggers a users "Spidey Sense" to make your website look illegitimate is not helpful.

Go check if yours is updated now! 
 

Mike was selling air purifiers for $1,000. They did not sell well. 
But when he upped the price to $2,000, he couldn’t keep them in stock!

What changed?

The competition was selling at a $2,000 price point, so when he matched their price, the product seemed in the same league:
 

After a year of making fun of the fandom over these giant Stanley mugs, I was gifted one for Christmas…and I gotta say it’s pretty awesome!

• Feels indestructible.
• It keeps stuff cold for DAYS.
• Doesn’t condensate and get things wet when I put ice in it.

I’m a convert!

Here's the things that worked well for me in 2023:

• NEWSLETTER: Great for interacting with audience (you're reading it right now)! It helps to stay top of mind and even sell things.

• SHORT CLIPS: Great for staying top of people's social media feeds, get new audience on YouTube and Instagram. Hard to make a lot of these.

• LONG FORM PODCASTS to meet people, cut up into clips, have interesting conversations. Meh for views.

• COMMUNITY as a form of scaled training, work on tons of cool projects inside, make deeper connections with audience.

• SOCIAL MEDIA, mainly X, to meet people IRL, bounce ideas, and interact with people. Great for connecting, not great for direct sales.

• USING AI as an assistant to making content…but using it sparingly. In fact anything that's been "too much AI" has fallen flat for me.

• UNIQUENESS in content or brand. With content getting easier to make with AI, leaning into your uniqueness will become an advantage.

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