The CyberTruck buzz reminds me of the iPhone launch: 
- Everyone thought it was partially stupid (no keyboard was a VERY big deal back then). 
- It's so drastically different than the norm it felt like it could take over the world or totally flop.
- At the same time, EVERYONE wanted to see one in person!

Was on a phone call with @PaulYacoubian (CEO of Copy AI), he's recently started using a mechanical typewriter more often and found these benefits:

"Each word comes with an effort penalty."

"Everything that's in your brain comes out but with less words and less bloat."

I do agree that there's something very pure about writing with no electricity. It inspired me to buy a bunch more of these "cow notebooks" to fill up with notes:

It was ChatGPT's 1st birthday yesterday!

So ChatGPT is only 1 year old....

This reminds me of the dawn of the internet:
- At first it was fringe and hard to use (GPT-3).
- Then it became pretty good and useful (GPT-4).
- Then it became very easy to use (ChatGPT).
- Then it became SUPER easy with mobile phones it took over the entire world (???).

The future of people working with their brains will become very interesting.

Me and some friends went to a "Game Show Birthday" where you compete on different games:

I think this video would better explain it:

Props to @nickgraynews for the editing on this birthday reel. https://t.co/5Y2WfHjF1U pic.twitter.com/15rHv1V2Xj

— Cathryn (@cathrynlavery) November 28, 2023

It was actually REALLY FUN and highly recommended!

In November 2023 these are the number of accounts reached from each tentacle of Copywriting Course:

• YouTube: 124,000
• CopywritingCourse.com: 87,922
• SwipeFile.com: 42,517
• Instagram: 51,000
• TikTok: 258,000
• Email: 58,650
• Total: 622,089

I have noticed social media is faaaarrr eclipsing organic SEO.

I'm not 100% sure yet, but I THINK I have a plan to reverse that in 2024 where reliance on social platforms is decreased.

Our community is so fun and awesome, and I want to expand it (without ruining the good vibe).
 

These are better than drugs...

One of my all-time favorite products on the planet are: Soft ear plugs!

I use them to sleep every night, and I use them to get deep focused work done.

I keep a pair in my bedroom, my desk, and my laptop bag.

I re-use each pair many times but they are essentially disposable.

I can use basically any old ear plugs for a while, but if you wear them all the time some brands hurt your ears. These also block 32 decibels of sound.

I like this brand because they're "softer" than traditional ear plugs.

Maybe these would be a cool stocking stuff for someone you know! I use these things every single day and love them 🙂

This billboard is simple and totally brilliant!

Plot Twist: It’s not real, it was just a fun Reddit thread, but this billboard would probably work well IRL (although it would need some contact info on it)!

A $2,200 laptop, used ~8 hours a day, after 3 years costs $0.31/hour.

Totally worth it!

I dropped $3,000 on a new iMac M3, the previous iMac was great, but the new one is so fast it saves seconds doing many small tasks and saves hours rendering videos. 

Divide that cost by usage and it comes to:
Year 1: $1.25/hour
Year 2: $0.63/hour
Year 3: $.42/hour

If you can....always spend the extra money for a machine you work on 8 hours a day!

What do people want to work on in 2024??

I asked this question in this newsletter, here's the most common answers:
• Start a side hustle
• Create an online store
• Create a blog
• Write a book/eBook
• Build or scale a business
• Create a website
• Sell a digital product
• Build a course

I was surprised to see how high "build an online store" and "build a blog" still rank!

Checkout this awesome retro advertising for an AppSumo promotion! This is emulating the box of Windows 95….except with a taco 🌮

This whole Sam Altman getting fired by the OpenAI board drama has been fun!

• It’s like nerd version of Kardashians.
• Everyone is following along together.
• The story unfolds more every hour.
• We all have a personal connection to ChatGPT.
• “Guilt Free” drama bc not about a war.

Since everyone in the world now has hyper-personalized entertainment (YouTube Channels, people they follow on social media, streaming anytime), it's kind of fun when a news story un-furls live for everyone!

Did you know...
That right this moment....
You can get my Copywriting Course for 50% off + 2 Free Months??

This is by far the lowest price we've ever offered in our history.

The Copywriting Course for 12 months would normally cost $750...but...

If you use coupon code BLACKFRIDAY right now, you'll get it for $375 for FOURTEEN MONTHS (that's 2 months to slack off, then 1 full year to utilize us to build/rewrite/learn)!

This is a pretty dang awesome deal (best in history), so grab it now!

I mean this is a no-brainer if you were thinking of buying and waiting for the best price. Offer ends tonight!