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The S.W.I.P.E.S. Email (Friday March 10th, 2023)

Swipe📁  Wisdom🧠  Interesting🧐  Picture🖼 • Essay📄  Sketch✎
A fun email for Friday. I hope you enjoy!

Edition: Friday, March 10th, 2023

 

🎤 Listen to this email here:

Swipe:

The McDonald's swag game in 1984 was hard 😂

McDonald’s-1984-Big Mac-hat.JPG

If they still had this promotion I'd totally buy a Big Mac just to get it 😂

Most of these hats are going for $100+ on eBay!

Big-Mac-hat-ebay.jpg

 

Wisdom:

This cool illustration shows how much you learn from theory, from practice, and from mistakes:

How-much-you-learn.JPG

Interesting:

This is an AWESOME way to display lots of data in a small image:

Decline-of-the-simpsons.JPG

...at the same time it's disheartening to see the decline of a great show visualized like this.

There's many cool YouTube videos talking about how The Simpsons fell into an un-watchable show (which you can see reflected in its modern IMDB ratings):

tl;dr: 
- All of original writers left.
- Instead of mocking pop culture they became it, and had tons of weird celebrity cameos they "forced in."
- Storylines and jokes used to be layered and complex, then they became lazy and unfunny. 

Picture:

Who else is like this? 😂

Nev-and-dog.jpg

Also it's SXSW time in Austin and there's so many meetup/event thingies going on. Went to one yesterday thrown by my friends Nick and Cody:

Nev-at-sxsw-meetup.JPG

The party was bigger than normal, so it was split up into different rooms in a big house:

Inside-meetup.JPG

Saw some of my friends there:

Nev-and-friends.JPG

We had a similar meetup a few weeks ago at my house:

internet-meetup.webp

Fun Fact: Here's what ~30 people drank over a 2.5 hour period on a Wednesday at my party a few weeks ago: 

• 32 cans of seltzer water
• 8 normal water bottles
• 8 Topo Chico's
• 2 alcoholic seltzers
• 1 beer 

Very little alcohol consumed!

Essay:

Sometimes using a "pattern interrupt" is great way to grab attention. A "pattern interrupt" can be something something that's a little different than normal, and gets attention in an otherwise mundane task. 

For example: This was a fun unsubscribe email from Drizly with a funny pattern interrupt! You get this funny copy and dog that tries to make you 2nd guess your decision of unsubscribing.

The "OMG look at his little glasses" part got me 😂

Drizly-dog-unsubscribe.jpg

When un-subscribing to an email there's normally a boring thing like this:

Unsubscribe-email.jpg

But that fun copy and glasses-dog potentially make you re-consider 🙂

Another example is this extremely goofy gif on the homepage of Copywriting Course:

 

I've always wanted to make that area more professional, but the reason I keep it like that: That silly gif gets a 10% to 12% conversion rate.

That means out of 100 people that land at that page, 10 or 12 enter their name and email (which is pretty good). 

I've never been able to out-perform that number with other tests so far!

Copywriting-course-homepage.jpg

 

Splurge:

My "Splurge" recommendation today costs a grand total of $13. 

It's an AMAZING book called Project Hail Mary, and it's been my most recommended book in the last few years (and the one I've let the most amount of people borrow)!

Nev-hail-Mary-book.JPG

You may recognize the author Andy Weir, he wrote "The Martian."

This is his third book and in my opinion the best (even better than The Martian which is an already amazing book).

Book 1.) The Martian: Great book! 
Book 2.) ArtemisMeh. 
Book 3.) Project Hail MaryAmazzzzing book!

I like this book because it's "hard science fiction" which means the story is not real, but the physics in the book are real. 

Hail-Mary-book.JPG

I don't even want to tell you about the book, because it has some great reveals and stuff you'd never expect, so I don't want to rob you of that. 

My favorite thing to do is recommend this book, people start reading, then every few days they call and are like, "OMG I CAN'T BELIEVE ______!!!!!"

I hope you enjoyed these Friday tid-bits! 
Sincerely,
Neville Medhora

nev-head.webp

32 Comments


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Guest Thuận

- Yes. Thank you very much. 

-  You ask me a question, I want to become a good email marketing person to earn extra income, what knowledge should I learn?

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  • Administrator

Thanks Thuận! To be good at email marketing join the Copywriting Course and you can learn

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Guest Michael

Because you examine the old advertisements, I thought this might interest you. Circa 1905. The Voice magazine, WEB Dubois's paper: 
85253C62-D54E-4C7E-A0E7-2A32EC985518.png

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  • Administrator

Oh man, these old ads are just so wild.....I bet in 100 years people will look back on our medicine choices with horror as well!

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Firstly, I want to tell you I love you.

And a very Big thanks to you for sending me daily emails.

Those emails are inspiring and motivating. 

I learnt a lot from them, from copywriting down to productivity and lot more.

See, in the world of fake copywriting gurus screaming from every corner of the internet ...

Giving all sorts of copywriting advices without even knowing what copywriting entails..

Neither has any of them written a well converting copy.

It's Really hard to stay focused and productive.

I know you're a professional copywriter with tremendous results 

That's why I decided to ask you this questions and I need your honest answers.

Here are my questions..

✓ When starting out as a copywriter, what are the things you did differently that led your great success in the field of copywriting?. Things you did that took you from beginner copywriter to a professional one.

✓ Assuming you're to start copywriting from the scratch today, what would you do differently to fast track your success from an ordinary copywriter to a successful copywriter amidst the competition?. What would you leverage and what would you avoid?.

✓ Using the pareto principle, What are the 20% of your effort that led to 80% of your results to being a successful copywriter.

✓ As a professional copywriter, what are your daily routines you kept that had tremendous effect on your copywriting journey.

✓ What is your one single advice for any new beginner copywriter out there who is aspiring to become a pro one day?

I'll more than grateful to hear your honest reply.

I'm eager to hear from you, copy guru.

Thanks so much.

I love you.

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  • Administrator

Thank you for the kind words!!

✓ When starting out as a copywriter, what are the things you did differently that led your great success in the field of copywriting?. Things you did that took you from beginner copywriter to a professional one.
Just kept going, don't be scammy, stay away from shady stuff, put out a lot of free content.

✓ Assuming you're to start copywriting from the scratch today, what would you do differently to fast track your success from an ordinary copywriter to a successful copywriter amidst the competition?. What would you leverage and what would you avoid?.
Live an interesting life, write/work with a lot of famous people or companies.

✓ Using the pareto principle, What are the 20% of your effort that led to 80% of your results to being a successful copywriter.
Keep outputting lots of content for yourself and clients.

✓ As a professional copywriter, what are your daily routines you kept that had tremendous effect on your copywriting journey.
No daily routine, always different, but I keep a to-do list

✓ What is your one single advice for any new beginner copywriter out there who is aspiring to become a pro one day?
Write/Record/Publish a lot!

 

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I still remember there was a McDonald's promotion where they advertised [what they would call a combo-meal or bundle in today's parlance] 1 hamburger, 1 small Coke, and 1 small french fries and you would get change from $1  !!!!!

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Guest Anthony 

Enjoyed your newsletter (like every Friday).

Just wanted to say "hi" and let you know you're recommending the only Andy Weir book I haven't read so of course now I have to read it!

Have a great weekend.

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it converts because people think "a child can do it" = "anyone can do it" = "i can do it"

these puppies like cute and tasty science and stories

so a picture of a doggo wolfing down a treat with a stat like "10 per cent of stick figures agree! Good dogs get ..."

and your subscribe link

doggo wearing glasses and a lab coat. coz science. 

maybe a dogette looking longingly admiringly from the lower right corner with a cartoon bubble saying "Woof?"
the ... ? open a curiosity loop. the two dogs, how are they related...

unfortunately my main business is war and peace (how to prevent war, how to win it if unpreventable, how to preserve or restore peace). 

you should write a proper book review for your sciencey guy on amazon, goodreads, and google books; reviews drive sales! they really are crucial.

i think doggo would convert better. 

Yours truly,

 

Stick Figure Doggo, 1, 2, ?

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