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    The S.W.I.P.E.S. Email (Friday May 17th, 2024)

    swipes-Double-line-SPLURGE.gif

    Edition: Friday, May 17th, 2024
    An educational (and fun) email by Copywriting Course. Enjoy!

     

    🎤 Listen to this email here:

    Swipe:

    This is a super simplistic framework for thinking about building a new product.

    Many people come up with business ideas without enough demand, this framework ensures you're going after an audience with a problem + demand + money:

    building-a-new-product-framework.jpg

     

    Credit: @sgblank @nivi

    Wisdom:

    I once had dinner with Peter Thiel...

    nev-peter-thiel.jpg

    ....and whenever someone asked his opinion on something, he’d give a “spectrum of possibilities” for every answer.

    Example: If I asked his thoughts on the future of the Dollar, he would respond: 

    “Ok, here’s 3 scenarios…”

    Then he would give 3 different “scenarios” ranging from: 
    - Normal and boring scenario. 
    - Good and Bad mixed scenario. 
    - Crazy worst case scenario.

    Then he’d backup each scenario with data or comparable past events.

    He rarely thought something was black and white, but that everything was a spectrum of possibilities.

    It was super cool to see his thinking in action!

    Interesting:

    Here's an interesting thought:

    "The Internet" still runs on servers and cables, and the companies that run the most bare metal on the internet are: 

    - Amazon: 32% 
    - Microsoft: 20% 
    - Google: 9% 
    - Alibaba: 6% 
    - IBM: 5% 
    - SalesForce: 3% 
    - Tencent: 2% 
    - Oracle: 2%

    That means as you're reading this on your phone/tablet/desktop, some bits and bytes travelled either by air or physical cable to a metal server likely controlled by one (or several) of the companies listed above.

    server-room.jpg

    You might be reading my words originating from a cluster of servers just like this!

    Picture:

    I watched a demo video of the Oculus Quest, and Mark Zuckerberg was demo'ing it.

    One random interesting thing I noticed was that he was demo'ing this off his private jet:

    meta-image.jpg

    I'm not 100% sure, but I think this is a Gulfstream G650-ER.

    By pulling up some similar-layout G650's you can see the seat he's sitting in is the forward seat closest to the galley:

    plane-seat.webp

    I just thought Zuck demo'ing Quest from his private jet is one of those things half the people will think is awesome, and half the people will make fun of 😂

    Essay:

    Sometimes text alone isn't the best way to transmit an idea....but often text and video is a strong combo!

    I was working with a designer to re-do some images on a sales page, and I thought it was fun to see all the trial-and-error done to come up with the best image:

    Here's the original image I made in Google Presentations:
    It's not pretty, but it did the job:

    copywriting-value-result.webp

    Then you can see more versions of the same idea come to life (some better than others).

    This one was a simplified version, but wasn't as obvious

    copywriting-value-result-v2.webp

    This one took me several brain cycles to figure out what was going on:

    copywriting-value-result-v3.webp

    This version abandoned the scale and just went with benefits:

    copywriting-value-result-v4.webp

    I thought this looked badass, but was too confusing:

    copywriting-value-result-v5.webp

    Another version that looked visually interesting, but I think is hard to tell what's going on:

    copywriting-value-result-v6.webp

    This one was good, but it wasn't clear there was a transformation taking place:

    copywriting-value-result-v8.webp

    I ended up liking this one the best!

    copywriting-value-result-v9.webp

    Which version did you like best?? You can respond and lemme know.

    Splurge:

    Last Friday I sponsored a "Friday Writing Club" here in Austin, where a whole coffee shop of people is doing a dedicated 1 hour silent writing time:

    coffee-shop-writing-hour.jpg

    If you want you can sponsor the Writing Club and pay for everyone's coffee, so I volunteered.

    There were about 25 people, and my total bill to pay for everyone's coffee was...
    ...
    .........
    ............
    ...............
    ..................
    .....................
    $75!


    I thought it would be $200+ so I happily tipped another $75 bringing it to a total $150.

    Not bad!

    Sincerely,
    Neville Medhora

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    P.S. Checkout some wins from Copywriting Course members:

    wins-may-17.PNG

     

    Subscribe to get full access:

    subscribe-and-join.PNG

    16 Comments


    Recommended Comments

    Have you read ‘the story of us’ by Tim Urban or ‘Wait but Why’

    It’s some of the best communication I’ve ever seen.

    Reminded me of your ghetto drawings and great way of getting information from one brain into another in the best way.
     

    Link to comment

    Big Fan of you weekly emails.  Probably one of the only newsletters I always read. 

    PS saw this cool book cover and thought of your swipe files 

    drink-man-ship.png

    Link to comment
    • Administrator

    Lol....love the backwards thing, super clever!

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    Guest Feenix

    To answer your survey question, I like the first one with scale best because my intuitive brain got it right away. Adding the last one for my analytical brain later would be perfect. 🤓😌

    been volunteering in an ashram…headed back to India to volunteer next …. wish me luck 🍀 

    Attached: Pic 1/pic 2/pic 3

    rbrain-image.jpg

    left-brain-image.jpg

    volunteer-program.jpg

    Link to comment
    • Administrator

    This is great feedback Feenix, and best of luck at the Ashram, sounds like such an adventure!!

    Link to comment

    Hmmmm  🤨

    I truly enjoy your wisdom, but lemme say your maps aren’t my fave 😁

    Want me to send you a map of your copywriting benefits that lights my brain up so you can see of it ‘does anything’ for you?

    Link to comment
    • Administrator

    Hey Patty yes I suck at design, send me a map if you want! I'm curious 🙂 

    Link to comment
    • Administrator

    That's awesome to hear Paul, I really liked it as well. Hard to mess with it since it was so good!

    Link to comment
    Guest Andrew

    I think you have too much detail going on and you need to simplify.

    What about two pictures, side by side.  One image has a pile of small money bags, each labeled with Increased revenue, grow MRR, happy customers etc, and an unsatisfied person sitting on top of the bags.

    The other image is the same, but each money bag is much larger and you have a happy person sitting on top of them (and is higher than the other person).

    Below the small money bag pile you have the title: Ordinary Copywriting. Below the big pile, you have the title: Extraordinary Copywriting

    Then you are providing some mental friction which will increase recall and this gets your key point across in a simple and visual manner.

    Thoughts?

    Link to comment
    • Administrator

    OOOOOHHHHH this is GREAT feedback Andrew, I like it!

    Link to comment
    Guest Ahmadun

    I want to purchase your course on a monthly basis. 

    • What I am concerned about :
    • I do not have a personal portfolio
    • I do not have any experience in copywriting
    • How Will I get a job ? Will there be a job placement board available?
    • Will the abundant use of AI tools hamper my opportunity in future?
    • If there is no job board, how the course will help me to land clients with my zero experience in copywriting.!!
       
    Link to comment
    • Administrator

    Hey Ahmadun, 

    While we do have a great section about freelance writing (and freelancing in general), we don't make promises we can "get you to six figures" or anything. 

    Some do, but it's not a guarantee. 

    We have a job board called "Job Hunter" inside that skims the internet for gigs.

    Link to comment

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