Thanks for this opportunity!

 

We put together an in-depth critique which is linked in a Google Doc and Youtube video below.

You can see the Google Doc here.

P.S. Much of what you see here is what I learnt from my time with @Dan - Copywriting Course and @Nevillein the Copywriting Course :) 

P.P.S. Video explainer can be seen 

ahrefs - Get higher on Google

 

Why?

more leads

more traffic

more business

cut down Google Ads cost

1 thing which your competitors in front of you are doing better

Master SEO

 

find & fix SEO issues

use your page data to your advantage

Learn SEO from a passionate community

SEO takes time - Start today to get ahead.

How about something like this? I don't know  how to add images here.

 

https://ibb.co/SxYq9qq

 

<a href="https://ibb.co/4Y5mtWS"><img src="https://i.ibb.co/4Y5mtWS/Ahref6.png" alt="Ahref6" border="0"></a>

 

https://ibb.co/2q9NGJ9

 

https://ibb.co/WDKBFb1

Thanks, it was a lot of fun!

"

 

 

Would you like to generate 10, 20 even 40 times more revenue than your website is having now? With ahref' site audit tool you can.

 

Discover, how you can improve the overall user experience while attracting more audience to your website with the power of Ahrefs site audit which gives you the exact data you need.

 

Imagine, having more page views in a single day, than you’re having in a whole month.

Imagine, getting all your stats and data in one place with few simple clicks,

getting notified about how your site is performing,

getting your crawl reports in any of your device anytime and anywhere you want, without installing any software,

getting easy charts and graphs so that you can not only understand it easily but also share it with your team.

You might also be thinking, yes, I understand that Ahrefs site audit is a very powerful tool for growing and improving my website, but how someone like me with no prior education in SEO, no technological skills and no experience can do it.

With ahref’s 100+ custom and handy tools anyone can become an SEO expert even if they don’t understand the complex terms, charts and numbers.

The Ahrefs team takes great pride in collecting, processing and storing large amounts of data for search marketing professionals.

Ahrefs is trusted by marketers from the world’s biggest brands like Facebook, Shopify, Adobe, LinkedIn, Uber and many more.

We process large amounts of clickstream data to maintain the world's largest third-party database of search queries, with estimated monthly search volume and advanced keyword research metrics.

We're proud of our backend infrastructure. All existing solutions couldn't keep up with the volume of data that we operate, so we had to custom build the larger part of our software infrastructure in-house.

We have over 11.7 billion keywords,10 search engines, operating in 229 countries.

Every 24 hours we discover 30 million new page views

And update matrices for over 420 million pages.

 

Here’s how You can use ahref’s to fix 100+ pre-defined SEO issues faced by many website owners:

• With a few simple clicks you can have the full control over a hundred different data points on each of your webpages, group them and send them to your team.

• With site audit, you can stop the guess work and know what the people on the internet are exactly looking for.

• Site Audit helps you focus your efforts and resources in right direction by providing you with the exact data you need.

• Boost your slow pages by chopping off excess CSS or HTML.

• Ahref helps you improve your content quality by removing the load of duplicate pages from website.

• Improving the overall integrity of your site by fixing the no-follow links and redirect pages.

• Never upset your audience again by sending them to broken pages.

• Fix all issues in your website related to resources and external pages.

• And many more!

 

Here’s what others like you who are succeeding with AHrefs have to say:

 

Our company has achieved great results using Ahrefs: organic traffic has jumped from 1K to 47K per month in the last 7 months and is still growing!

Gintaras Baltusevicius, Head of SEO at Whatagraph

 

If I had to choose one SEO tool for the rest of my career, it would be Ahrefs. You might as well make it your browsers’ homepage.

Karl Kangur, Director of marketing at Smash Digital

 

Ahrefs is my favorite tool to find awesome content ideas with a lot of traffic and business potential. It is easy to use and makes my life way easier.

Lukas Markmeyer, Blogger at STRONGERR

 

Did you know that a shocking 40% of users will abandon a slow loading website and a massive 47% visitors will expect your website to load within 2 seconds.

Not only that, the average user spends less than a minute on Google search results.

Investing your money in SEO will reduce your bounce rate and you’ll have happy visitors.

No need to be overwhelmed and feel stuck at any point, Ahref not only provides you with the tools but also the supportive community and informative content that can get you out of any trouble.

Still not sure what to do.

Basically, you have three options here,

You can give up on your dreams and all the benefits of the optimized traffic and continue doing what you’re doing now.

But, let’s be frank, you wouldn’t have read up to this point if you wanted that.

You are here because you believe that you deserve a better place in search results of your users and a much larger audience than the one you have now.

Second option, is that you can study on your own. Again, it’s very tough and time consuming without the shortcuts and toolkit we have and this is an option for people who are strong in studying complex algorithms and have years of experience also so much resources and time to exploit in guessing the right approach.

Or the third option, is you sign up in Ahref. It gives you complete guidance on exactly every step you need to take, with the supportive community and complete tutorials even you, without much technological background, can become a SEO expert and skyrocket your website’s growth.

 

You can take the Standard monthly subscription for $179 and if you are still not sure if it’s for you, you can take a

7 days trial with all the features of the plan for only $7

 

How much do you think it would cost you to not have the proper SEO tools for your website?

In my experience, it can cost thousands of dollars per day in revenue while slowing down your growth rate and reach in this competitive industry.

Avoid slowing down your website’s growth for a measly $7

Hi Avinash,

 

Wow you really put a lot of work into great work.

 

I really like you saying "How about making 10 times more revenue with your website", great pricing argument.and benefit.

Hi Tamzeel,

 

I love that you put the effort in to change text in the images.

 

So much easier to visualise than text on a comment :)

Hi Solomon,

 

Some great benefit driven headlines.

 

I would love something even more specific like:

 

Before: Get your site to rank higher

 

After: Get your site on Page 1 of Google

Hi Alicia,

 

Great to see you outside the forum :)

 

I like this copy a lot, I can tell you put a tonne of work into this pitch.

 

Good luck!

Hi Lekan,

 

Some really great comments from a strategy point of view.

 

Curious how you would rewrite one of the sections?

 

Even if just a headline and a paragraph

I rewrote the entire page here:

 

https://docs.google.com/document/d/1zgWQ-pfce1DRK_a4MLqGjcAtcHHzkHdoOq9EIOBA_ds/edit?usp=sharing

Wow! Nice work Tanyo.

 

Hot stuff :)

Thanks, man!

Here's one way I'll optimize the page.

Overview:

Since I don't have access to any of your customer research or analytics, this review/recommendation is based on assumptions -the most notable of which is that the audience is solution to product-aware.

 

The main objective of a landing page, like this one, is to take your target customer from his/her current level of awareness to very warm and ready to buy (or ready to start the free trial).

 

This means every section from top to the bottom of the page should follow a hierarchy that coincides with that sequence of thought.

 

That said, here are my recommendations for this page:

Important Points

Consider the audience's level of awareness. Start with a headline that focuses on your value proposition. This isn't clear on the current page.

 

The prospect at this time is most likely comparing you to the competition.

 

what makes you different from tools you're often compared to like SEMrush, Moz and Screaming Frog.

Include logos of known businesses as well as of smaller ones that may not be as big as Netflix, but that your audience is more likely to identify with

Include testimonials -lots of testimonials that are specific to the audit tool

Every time you talk about a feature/benefit, add a testimonial related to that feature.

Know the common objections of your ideal buyer, and add testimonials that address these objections

Voice & Tone

Compared to the Ahrefs' homepage, this one is too clinical/technical. I recommend keeping a conversational tone and messaging that’s more inclusive of non-SEO pros.

What this might look like

The copy below is based on my very limited research -which means that I'm just guessing about what matters to your prospects.

 

Wireframe (with copy)--->

https://whimsical.com/ahrefs-review-LG3BgChbMXffxhGphZuYcU

Just the copy recommendations: https://docs.google.com/document/d/1sHukVN7pATsMSpZPymOPbmiNg_vg3Or7tnkLyLDvRz4/edit?usp=sharing

Here's my take on how I'm going to improve the copy on the Site Audit page.

 

The prototype

 

The Google docs copy.

Here's my first (and most important) out of the 6 suggestions I have if I were to rewrite Ahrefs Site Audit page + (BONUS outline of remaining).

 

1. I would approach every copy in each section with the purpose of giving value to the readers--instead of just pitching in that its the best tool out there.

 

The aim here is to induce the consumption of information that educates and moves visitors until they take action.

 

It's the most effective way  to not sound too salesy with a sales page.

 

For example, instead of saying...

 

"Ahrefs Site Audit - best tool to get higher ranking on Google"

 

or the current one you have,

 

"See under the hood of your website’s on-page SEO performance. Stop guessing and find out exactly what’s holding your website back from ranking."

 

I would rephrase it so that it emphasizes and explains what it actually does + the benefit...

 

"Fixing your website's SEO issues is the fastest and most reliable way to get more visitors from Google search."

 

Notice that it isn't directly about Ahrefs but the solution it provides to the market's problem & desires.

 

Now, here are the outline of my suggestions from 2 to 10 as promised ;)

 

2. Educate them further how important solving their problem is while keeping it simple

 

3. Compare & contrast with similar solutions (again, not specific brands) available that can also solve their problem

 

4. Value stacking and also letting them know the pain of not taking action

 

5. Answer the common objections they'd have such as not being a pro/ techy

 

6. After we convince them that the solution is what they need only then we can pitch in Ahrefs as the one to save their day!

 

Let me know your thoughts on this so we can talk about how we can proceed :)

 

Thanks,

 

Maverick

TL;DR:

Make it valuable. Show how this tool is different than everything else. Show benefit.

Make it simple. Change "this tool is difficult to use" copy and use more GIFs.

Make it credible. Add testimonial sections and be specific.

Make it consistent. Use the same design choices.

Teardown:

Hey Austin Ahrefs will be reaching out to you shortly :)

Hey Mary Ahrefs will be reaching out to you shortly :)

Search Engines missing your website?

Site Audit reveals what’s missing in SEO and needs to be done for more traffic and business.

I want more traffic (CTA)

 

Site Audit scans your website and tells you:

 

How to easily fix issues affecting SEO and search results

An easy-to-understand health report with individual scores

Gives a visual image of key data for easy understanding

How to boost speed for a happy user experience

How to enhance a website’s performance even if it’s huge

It makes reports for specific sections you want

Don’t ignore anything about your website and how it performs.

 

Spot and fix issues that boost SEO performance

Get colorful printable reports (even kids can follow) by Site Audit for issues annoying your SEO rankings.

Print and share them with your web developer to get the website up and ranking.

 

Get an in-depth checklist that tells you:

 

Trim huge CSS or HTML codes if and boost speed

Get rid of all issues with Hreflang, once and for all

Optimize images and check for correct keywords

Complete image Alt tags for better user experience

Fix false Open Graph tags and Twitter cards to boost social following

Resolve issues for backlinks, no-follow links for more traffic

Optimize content for the web and make Google happy

There are 100+ SEO issues you can improve to make your website zoom along the information highway.

 

Customize and fix SEO issues your way

Site Audit is for all – whether you’re a learner or a skilled SEO analyst. There’s data for everyone.

Enjoy full power over more than 100+ data points on each page with the almighty Data Explorer. Power to control what you want, when you want, how you want.

Feel free to classify, explore and change any data for improved SEO rankings.

 

Need to change organic traffic metrics and backlinks? No problem. Enjoy the luxury of having all SEO data in one place. Tweak whatever you want, how much you want.

Watch the demo below to know more.

 

Whether it’s incoming/outgoing links, hreflang, pagination, duplicates, or URL links, Data Explorer gives you full control to make your website shine on the first page of search results.

 

Site Audit works for you, anytime, anywhere

Forget worries when you’re on the move.

Enjoy unique benefits as:

 

Zero installation. Save hard disk space as it’s fully cloud-based.

Whether you’re on a holiday, at the beach, or at a party, access data anywhere

Free processing costs save you money

Automatic updates keep your website in top shape

Get daily, weekly or monthly reports with each auto crawl

Save the reports for future reference

Share smart crawl data with your team to fine-tune your website

Enjoy all these benefits even if you’re on Free Trial.

 

Yes, Ahref understands JavaScript too

Forget worries even if your website is made with JavaScript. Ahref’s unique web crawler:

 

Renders any content made with JavaScript

Analyzes pages faster than you can make a cup of coffee

Easily understands frameworks as Angular or React

Produces accurate audit results up to 99.99%

Avoids triggering ads or trackers

Please check your pricing plan to know what’s included.

 

 

Make your website more mobile-friendly

Reach 4.28 billion global mobile users, with Ahref’s unique pre-configured mobile user agents.

A website that takes longer than 3 seconds to load in mobile is discarded. You lose new prospects and tons of business. And the number of such websites is staggering – 53%.

Make your website stand apart with Ahref’s unique technology designed to drastically cut bounce rates. 

Leave the configuration to us, while you focus on your business.

 

Hello everyone, if you want to check the entire copy along with the images, then please click this link: https://docs.google.com/document/d/1Y7K520eBO6sNWZixVHGR_l9hMr5bGx2vUA72fHlD7yE/edit?usp=sharing