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The Caveman Test for Copywriters


Neville

How to do The Caveman Test:

Put this voice on, and you'll instantly be able to tell if a piece of copy sucks or works.


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[…] Step 2.) Pass The Caveman Test […]
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[…] The value of your SaaS offer should be blindingly obvious just from taking a single look at your free trial landing page. That means the copy and visuals on it must pass the caveman test. […]
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[…] Before hitting publish, go through line by line (including images) and put it through the Caveman Test. […]
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