Jump to content

    Copy Teardown - Episode 1

    Watch as we teardown this landing page step-by-step:

     

    This is a quick teardown of a site called YalaMarketing. 

    Poor guy running it is trying to sell consulting services from this, but this page is terrible at conveying WHAT THE HELL IS BEING SOLD!

    Here’s what we cover in this quick teardown:

    Step 1.) What is the goal of the page?

    Step 2.) Does it pass The Caveman Test?

    Step 3.) Get rid of all the vague and fluffy language.

    Step 4.) Use testimonials that prove results.

     

     

    Leave a comment if you’d like your site reviewed, and what specifically you’d want help with.  Good teardowns will be shared with 15,000+ people.

    Please share this with friends/colleagues who have similar websites as the one in the video.  


    User Feedback

    Recommended Comments



    Guest Neville

    Posted

    Oh wow, it seems you're already doing pretty well with those numbers!

    I think you've got your inbound marketing covered (making sure your website is easy to use/share/buy).

    Now you might wanna consider doing some outbound marketing. This means going out where your customers hangout (vegan forums, facebook groups etc) and advertise or participate in some form there.

    Great site!

    Link to comment
    Guest Neville

    Posted

    Hey Dan, I actually already really like your site!

    The one thing I'd put more time into on your site is some examples. Maybe say:

    "Here's just 3 examples of our work, call us for more"

    -Example 1

    -Example 2

    -Example 3

    When it comes to web development, people wanna see SOME ACTUAL WORK!

    For example, I'm looking for developers now and this seems perfect....I was even thinking of maybe using you for a second....but then I saw NO PREVIOUS WORK EXAMPLES!

    Add them in :)

    Link to comment
    Guest John G

    Posted

    Hey! This video was awesome, and I can't wait to see more episodes if you make them.

    I'd love to see a teardown of a landing page for an iPhone app where the main goal is to get someone to download an app. Working on an iPhone app version of http://www.peeandseeit.com and I want to make sure I can convey value the right way to get people to download.

    THANKS!

    Link to comment
    Guest Neville

    Posted

    Lol......yes you definitely need to figure out who your ideal client is, then go to THEM.
    Link to comment
    Guest Neville

    Posted

    I don't want it to be marketing-ey, I want it to be BETTER.
    Link to comment
    Guest Neville

    Posted

    BAHAHAHHAHAHAHHAHA!!!! I lol'd at that intro sentence by the video. Great job at least snapping them out of the ordinary with that.

    Love it :)

    Link to comment
    Guest Neville

    Posted

    Whoa....never heard of this service Jo. NICE! You guys seem big. Looks like you know what you're doing :)
    Link to comment
    Guest Neville

    Posted

    All I have to say is:

    BAHAHAHAHHAHAHAHAHAHAHAAAAHHHHHAAAHHAHAHAHAHHAHHAHAHHAHAHA!!!!

    LOL'd at this :)

    Link to comment
    Guest Neville

    Posted

    Btw your tag line is AMAZING!

    "The number one number one tracking app!"

    Link to comment
    Guest John G

    Posted

    THANKS Neville! Haha that means a lot coming from you!

    I have one app in the App Store now that I wanted to make a landing page for soon if you would want to use that as an example for an app landing page... Navigate to a photo you took (like find your car in a parking lot, or your favorite waterfall in the forest again): https://itunes.apple.com/app/id939480376

    But it would probably be better to do one for some actually good app that does a really crappy job with an existing landing page! I'll let you know if I think of any.

    Link to comment

    Hah - appreciate the feedback Nev!

    Actually have tried to get featured on appsumo.

    Would pay you for an hour of consulting on how to submit ourselves to app sumo to have high chance of being chosen,

    or willing to come to austin & buy you beer and teach you in depth about some lead gen expertise that I think you could use in a number of your businesses to generate rev.

    Link to comment
    Guest Andrew Gabbert

    Posted

    Thanks.

    Although, that's probably gonna go when we get our new site. I wrote that after going through your Kopywriting Kourse (loved that by the way).

    The tricky part about kopywriting for a video production website is that people only care about your portfolio so the text plays a much smaller support role.

    It'll be fun to try and have personality and wit in a few sentences rather than a few paragraphs.

    Link to comment
    Guest this rocks

    Posted

    D'oh! (palm to forehead) I am adding consult buttons to my general website. TODAY.

    Had removed the phone number because was getting too many calls of the type "Can I pick your brain?? I'll buy you a coffee..." Gee whiz. My time and wisdom for a measly cup of coffee? Not.

    I'm good at saying no. But these requests cost time and aggravation.

    So, am slapping consult buttons on my site to ward off the time sucking vultures while making it easy to bring in some quick paying work when I see fit. That they say "sold out" when I'm not available is cool beans.

    thank you thank you thank you

    Link to comment
    Guest skyler

    Posted

    Hey Neville

    love your work dude! I've almost bought all of your courses so far and I would love it if you tore apart my website and let me know what you think, what I've done wrong and need to improve and what I've done right! Don't hold back!

    ps email automation sequence is still under construction

    Link to comment
    Guest Arnaud

    Posted

    Great teardown, Nev. Please rip my stockings, oops, I mean rip my website.

    Conversion is at a miserly 0.21% at http://kipkitchen.com/freebies, would be fab if you can give some pointers on how to improve it. Thanks.

    Btw, love the bookmarklet. What software/plugin do you use for the consult buttons?

    Link to comment

    Wow. Lightspeed response and without cutting corners either. I'm impressed ;-)

    Nev, I completely understand your komment. Maybe I should have said that in approximately a week, a sister site dedicated specifically to web dev will be online, with some actual work ! The one I have shown is dedicated to custom software dev for small and medium organizations.

    The intention behind this split decision was to be as concise as possible and also talk somewhat differently to different clients (you see, I have happily tried to follow the spirit of your kopy videos).

    I totally welcome any additional thing you might have to say now!

    Link to comment

    Hey Nev,

    I read your post about crashing networking events. It really works ! Anyway, would love if you could tear down my site, Yuppie Palace. It's an ecommerce website in AUS, selling casual male clothing & accessories.

    I'm about to start writing some sales emails, i've just read the Boron letters. When will your Kopykourse 2 be ready?

    Link to comment
    Guest Patrick

    Posted

    Awesome. Interesting to see that the headlines this guy used worked just as fine few years ago. The need to udpate knowledge is becoming more and more urging as technologies evolve. Our brains are wired to adapt and get used to things faster and faster. I guess I'll come in one year and teaches you then how to copywrite because you wouldn't have kept updated :)

    Keep going dude

    Ps: what is the plug you use to modify any page instantly like that ?

    Link to comment
    Guest Neville

    Posted

    Do you sell anything yet Mohit? I couldn't find any "BUY NOW" buttons.
    Link to comment



    Create an account or sign in to comment

    You need to be a member in order to leave a comment

    Create an account

    Sign up for a new account in our community. It's easy!

    Register a new account

    Sign in

    Already have an account? Sign in here.

    Sign In Now

    • Join 55,000+ people getting our newsletter

      nev-and-logo-going-into-email (3).gif

      - Get notified of new posts -
      - Get weekly S.W.I.P.E.S. Email -
      - Get a free masterclass in copy -
      - People love our emails, see testimonials -

    ×
    ×
    • Create New...
    Guest