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Copy Teardown - Episode 1

Watch as we teardown this landing page step-by-step:

 

This is a quick teardown of a site called YalaMarketing. 

Poor guy running it is trying to sell consulting services from this, but this page is terrible at conveying WHAT THE HELL IS BEING SOLD!

Here’s what we cover in this quick teardown:

Step 1.) What is the goal of the page?

Step 2.) Does it pass The Caveman Test?

Step 3.) Get rid of all the vague and fluffy language.

Step 4.) Use testimonials that prove results.

 

 

Leave a comment if you’d like your site reviewed, and what specifically you’d want help with.  Good teardowns will be shared with 15,000+ people.

Please share this with friends/colleagues who have similar websites as the one in the video.  

User Feedback

Recommended Comments

Guest Javier

Guest Javier

Guests

Hey, I'm the first one.

What your caveman voice says you about my website?

I give people websites and eCommerce sites and they give me money.

Guest Neville

Guest Neville

Guests
Es en Español I see!
Guest Kathy Wilson

Guest Kathy Wilson

Guests
Hi Neville Love your work! Instead of a tear down (even though they are massively useful), how would you feel about a build up of a site that is nearly ready to launch? I have almost finished building a brand new site (including copy) and I have used a lot of your advice. Would you be interested in looking at how I have used your information to build my site for a high-end corporate market and attacking or tweaking what I have done? Kathy
Guest byron

Guest byron

Guests
Neville, been a fan for over 5 years. Would love for you to tear down my site.
Guest Jonathan

Guest Jonathan

Guests

Pre-Product Validation, or Bust....

I'm cutting straight to the point: we've sold the equivalent of $1,000's of product on our site and have been incrementally crushing paid social....WITHOUT an actual product, or ever writing a line of code. And that's just the start.

AND YET, I know we can do so much better: you are the Krushing King of Kopy. Please, kind sir, tear down our site and show us your ways.

(ps, how, exactly, did we validate customers buying 1-year memberships and .6 k-factors while validating a two-sided marketplace? that's another story)

Guest Ramon

Guest Ramon

Guests
great first tear down! I teach people how to use charisma and body language to help them get the job they want. I also do resumes as part of my program. I'm doing ok with regular clients but I want to move more towards higher end clients and selling packages instead of individual sessions. Currently I'm doing the work getting clients and I don't think my website is helping me out. Any feedback is appreciated oh wise Kopy King!
Guest Kendra

Guest Kendra

Guests
Really loved the insight on giving a bullet pointed run down of what will be accomplished on the 1 hr consult + offering to comp their consult if they decide to go with you. Brilliant. Hope to see more of these real-time tear downs in the future. Thanks Neville!
Guest Jenny

Guest Jenny

Guests

YOU TARZAN ME JANE NEED HELP WITH HOMEPAGE

I'd love to be caveman tested! I will cheer for you!

www.thestorydifference.com

PS what is the plugin that allows you to type on the webpage? (or the illusion thereof at least)

Guest Jay Wilson Jr.

Guest Jay Wilson Jr.

Guests
Awesome stuff Nev! I learned some new things. What plugin were you using to edit the page live like that?
Guest Richard

Guest Richard

Guests
Hey Neville, love your stuff, but I often find myself forgetting to implement what I've learnt ... so ... tear me down!! I know my site can be better ...
Guest Ian Robinson

Guest Ian Robinson

Guests

Hey Neville,

Excellent tear down. I'd love for you to attack my company. Here's the URL:

http://www.freedompodcasting.com

Last weekend we we're laughing all the way to San Juan while you were speaking with Jordan on the Art of Charm. Great work. Thanks for the tear downs too.

With appreciation,

Ian Robinson

Guest Ahmed

Guest Ahmed

Guests
please tear my site down. I am still setting up my blog as a lead gen for my yet to start saas software. www.quantenterprise.com thank u
Guest Tony

Guest Tony

Guests

What's the tool you used to make edits on the page?

Also, great insight dude. Gonna use this for my new site.

Guest Jason

Guest Jason

Guests
I love this! Feel free to rip mine apart - http://magicproductiongroup.com/ - I was told today that it needs more of "an edge" - more of a point of view to separate us from other sites/companies in the same space.
Guest Tim

Guest Tim

Guests

Hey go ahead and tear it up!!

www.timlambros.com

Guest Jon

Guest Jon

Guests
Hey bro, I met you in Ft Lauderdale. I'd love to have you huff and puff and blow my site down. I just switched up my about page, and it's been converting pretty well. Let me know what you think dawg.
Guest kristy

Guest kristy

Guests

I always think what you say about website copy can't be applied to be as a professional consultant!

Prove me wrong!

Cheers!

Guest Javier

Guest Javier

Guests
Awesome how you pay attention to detail!!
Guest Lucca Mordente

Guest Lucca Mordente

Guests

That was awesome, Neville.

Thanks for sharing this teardown.

Btw, congratulations for your new website layout!

Guest betty

Guest betty

Guests

Do you dare with a spanish?

here's my site:

http://bettyromerito.com

Please do not be friendly...

Thank you!

Guest Tony B

Guest Tony B

Guests

Cool easy to understand and implement info.

Top dog stuff, I'm a proper novice so am pretty scared at say - I dare ha! Come take me down bro.

Oh B is for Balthazar

Guest Alex

Guest Alex

Guests
Awesome stuff Nev, as always! I want to subscribe to the comments and see the name of this cool plugin as someone above said
Guest Marceau from Quinoa Apparel

Guest Marceau from Quinoa Apparel

Guests

Hey there, Great teardown.

We just started a few months ago a online clothing brand for eco-conscious people.

Since the beginning, I try to inclue ALL THE BEST marketing techniques, the same as you are talking about. So it would be awesome to see a teardown of our website :)

I actually have a 13% conversion rate for email subscription and 1-2% rate for orders, which I think is not so bad ^^

Have a great day

Guest Dan

Guest Dan

Guests
Hey Nev, tear me down to tears. I've got the Kleenex, no sweat.
Guest Marc

Guest Marc

Guests

Rip it up dude.

Cue Don LaFontaine voice:

"His photography was good, but his website got him in trouble with the wrong people..."

TOUGH

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