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    Copy Teardown - Episode 1

    Watch as we teardown this landing page step-by-step:

     

    This is a quick teardown of a site called YalaMarketing. 

    Poor guy running it is trying to sell consulting services from this, but this page is terrible at conveying WHAT THE HELL IS BEING SOLD!

    Here’s what we cover in this quick teardown:

    Step 1.) What is the goal of the page?

    Step 2.) Does it pass The Caveman Test?

    Step 3.) Get rid of all the vague and fluffy language.

    Step 4.) Use testimonials that prove results.

     

     

    Leave a comment if you’d like your site reviewed, and what specifically you’d want help with.  Good teardowns will be shared with 15,000+ people.

    Please share this with friends/colleagues who have similar websites as the one in the video.  


    User Feedback

    Recommended Comments



    Guest Neville

    Posted

    You're welcome! Can you send me your before/after screenshots of your consults page, would love to see: NevMed@gmail.com

    Also I might do a consult page post and show how I handle consults so that I NEVER get that "Lemme pick your brain" crap.

    Link to comment
    Guest Neville

    Posted

    Thanks Skyler! Will checkout the page....although after first glance I have NO clue what the hell you sell :)
    Link to comment
    Guest Neville

    Posted

    Thanks Jake! Do you already get sales on this site?
    Link to comment
    Yeah we do but no were near the volume that we're after
    Link to comment
    Guest Matt Challberg

    Posted

    Yo Nev,

    You're the king of kopy, I'm a rookie - But I'm practicing your tactics and slowly getting better!

    I'm running a site that is an Appsumo/Groupon for self improvement products (ie. products, services, memberships, and events).

    We're still tweaking the copy - but our main focus right now is getting partners interested in us helping sell their stuff!

    Since you were a Sumoling for a while, I know you know a lot about how they built that biz. We want to model them + have a sweet marketplace with a focus on the self improvement niche.

    Take a look at the site and let me know what you think!

    https://www.subsynct.com

    Cheers - Matt

    Link to comment
    Guest Mohamad

    Posted

    Thank you so much for choosing my site, I love all your recommendations :)
    Link to comment
    Guest skyler

    Posted

    I changed the wording on the landing page since u said that, to first time here. Thank you though!

    I'm not not completely sold about having the landing page but I kept repeat customers in mind so they don't have to go through of the sales copy everytime they want to buy the product.

    I know your busy but if you have time let me know what ur thoughts are on the landing and the sales copy!

    Love your work Neville it would be awesome to hear your feedback again!

    Skyler

    Stimpax.Com

    Link to comment
    Guest Homer

    Posted

    Can you help my copy, it isn't converting well enough. Thank you nev.
    Link to comment
    Guest Lucca Mordente

    Posted

    Awesome :)

    I came here now to see if I got a reply, because just I noticed something in the comments form of your new teardown episode.

    This is the first time that I see the "Notify me of followup comments via e-mail". I ALWAYS missed that. Even though I always look for a way to get notified when I comment on a blog post.

    Maybe if you put it above the "Submit Comment" button you will get more engagement in the comments. What do you think? Seems like a worthy experiment for me :)

    P.S. Notify box: CHECKED \o/

    Link to comment
    Please do expand on consulting stuff, from your AR training it seems you have lots of experience :)
    Link to comment
    Guest Szilvia

    Posted

    Wow this is is actually the most helpful site about copywriting, thank you for putting out practical teachings! And you are funny too which is a huge bonus! I would love you to tear down my site, I'm sure there is a lot to do differently. I'm in a learning process.
    Link to comment
    Guest Neville

    Posted

    Added to the list.....I honestly have NO clue what they do! Looks very vague.
    Link to comment
    Guest Neville

    Posted

    That was a much better change! At least I now know it's about employee productivity.
    Link to comment
    Guest Neville

    Posted

    Lol! Matt, you GOTTA STOP USING THIS VAGUE-ASS LANGUAGE!!

     

    For starters, it doesn't seem you have much traffic, so basic copy changes aren't going to make a huge difference yet.

    But you need to describe stuff better. More specific.

    Seems like you're trying to do stuff all over the place. Maybe focus on ONE thing per week like AppSumo originally did. Get one kick ass tool for productivity, then promote the hell out of it for a week.

    Link to comment
    Guest Neville

    Posted

    It seems you just need to get in front of more businesses that can use this.

    I have a feeling the people benefitting the most from your call service ARE NOT searching on Google for your site and finding you.

    Start calling or searching for niches that can benefit.

    Maybe present at a dentists meetup or something showing how your service would make them more money. Get the word out first!

    Link to comment
    Guest Neville

    Posted

    Thanks Szilvia, you've been added to the list!
    Link to comment
    Guest Matt Challberg

    Posted

    **SMACKS FACE**

    Why does it seem obvious after the fact... Thanks for the tips Nev, it makes perfect sense.

    I'll take another go-round at finding our focus and figure that out first. The refresh the copy (and stop being a VAGUE PANSY).

    Thanks for the feedback dude!

    Link to comment



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