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    Copy Teardown - Episode 1

    Watch as we teardown this landing page step-by-step:

     

    This is a quick teardown of a site called YalaMarketing. 

    Poor guy running it is trying to sell consulting services from this, but this page is terrible at conveying WHAT THE HELL IS BEING SOLD!

    Here’s what we cover in this quick teardown:

    Step 1.) What is the goal of the page?

    Step 2.) Does it pass The Caveman Test?

    Step 3.) Get rid of all the vague and fluffy language.

    Step 4.) Use testimonials that prove results.

     

     

    Leave a comment if you’d like your site reviewed, and what specifically you’d want help with.  Good teardowns will be shared with 15,000+ people.

    Please share this with friends/colleagues who have similar websites as the one in the video.  


    User Feedback

    Recommended Comments



    Guest Neville

    Posted

    Never hurts to drop a link......but currently I the site I don't really see any content just yet!
    Link to comment
    Guest Neville

    Posted

    I would be honored to check it out.....and then RIP IT APART :)
    Link to comment
    Guest Neville

    Posted

    Nice Jonathan!

    I think the part that people like is GET YOUR FIRST DRINK FREE AT 170+ BARS!

    Not a bad opener :)

    Link to comment
    Guest Neville

    Posted

    Hey Ramon, you're right....the site could DEFINITELY use some improvement! It also seems you're not getting much traffic in the first place which is probably why your site isn't "working for you" also!
    Link to comment
    Guest Neville

    Posted

    Oh yeah....that's a common thing I do before a larger company wants to consult.

    I will no longer just do free meetings. I want to see how serious they are by making them pay a small amount upfront.

    Glad ya learned something!

    Link to comment
    Guest Neville

    Posted

    Btw....yes your site is a little hard to navigate and get through!
    Link to comment
    Guest Neville

    Posted

    Thanks Richard! Isn't it weird how when we see OTHER sites we can give it good advice, but when it comes to our own we overlook a lot of things?
    Link to comment
    Guest Neville

    Posted

    Hahaha, that's awesome! Glad you liked the podcast.

    Lots of done-for-you-podcasting services I'm seeing pop up. Definitely lots of room to improve on this site!

    Link to comment
    Guest Neville

    Posted

    Nice video work, bad presentation!

    Mainly it's just those videos they're going to watch (since event production and video is very visual, I would just focus on your work) and trim down the site.

    You're actually one of those cases where you should just focus on all that cool content and past work, and less on the site.

    Possible :)

    Link to comment
    Guest Natasa

    Posted

    We spoke a while ago and I didn't listen to your advice! Not because it wasn't awesome, but because I didn't understand our clients well at the time.

    People know they need a book editor -- they just didn't understand what differentiates US!

    Here's hoping you'll tear nybookeditors down -- again!

    Link to comment
    Guest Jason

    Posted

    So a marketing guy just ripped a marketing site for not being marketing-ey enough. Shocker.

    I'd like to see what you'd do with a non-wheelhouse website.

    Link to comment
    Guest Andrew Gabbert

    Posted

    Hey Neville,

    Love your stuff. At my company we know we need to redo our website and are already thinking about how to improve (a.k.a. chop!) the copy dramatically. For a video production company we feel that our work should be at the forefront, but we still need our copy to be good. Any tearing down would be a huge help!

    http://joycomultimedia.com

    Thanks!

    Link to comment
    Guest Neville

    Posted

    Oh you'd be very wrong! Nearly everything applies, PLUS I have tons of cool tips on how to consult better :)
    Link to comment
    Guest Neville

    Posted

    No problem Lucca, glad you enjoyed! I actually hope the next ones will be much better and structured.
    Link to comment
    Guest Neville

    Posted

    Oh wow....web hosting! Man, that's a tougher cookies to crack than just simple web design. Very commodified industry at this point!
    Link to comment



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