What Info to Send: CASE STUDY: Boring Industry Consulting. PPCRenegade. Showing actual case studies of people who successfully used them

The easy way to get feedback: Ask customers to respond with their questions.

Slightly harder, but WAY more streamlined: Get people to fill out a Google Form (hair color example).

SELLING TIPS: Dropping hints to other products.

Affiliate links embed for useful products such as Sugarman book. If only 5 people buy per week, that’s still adds up into free money.

THE CLIFFHANGER: Tomorrow we’re gonna tell you how to…..

Copywriting Course Introduction

What is Copywriting!?

VIDEO 1: The envelope exercise

VIDEO 2: No one cares about YOU. They care about THEMSELVES.

VIDEO 3: Write fun. Write casual. Sometimes write wacky.

VIDEO 4: Not TOO wacky.

VIDEO 5: The all-important AIDA formula.

Let’s try to sell a helicopter, using AIDA

Difference Between “Interest” and “Desire”:

VIDEO 6: Make your customer “Bob”

VIDEO 7: Style elements (bold, italics etc)

VIDEO 8: Subject Lines

VIDEO 9A: Short Copy vs. Long Copy?

VIDEO 9B: Short Copy vs. Long Copy?

VIDEO 10: Let’s write a REAL letter!

VIDEO 11: A real life example

VIDEO 12: Another real life example

VIDEO 13: OK smarty, but what if my company doesn’t let me “write funny”

Headline Helper: Three methods to make Headlines

After all that headline info…..here’s why you shouldn’t pay TOOOOO much attention to headlines:

BONUS VIDEO (It normally costs $99 to buy this video interview)!

Which to write: Features or Benefits?

Cold Sales Emails: Four Things To Make A Great Cold Sales Email

Cold Sales Emails: EXAMPLE 1: Dental Sales