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    The S.W.I.P.E.S. Email (Friday November 10th, 2023)

    Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Splurge✍
    Edition: Friday, November 10th, 2023
    A fun email for Friday. I hope you enjoy!

     

    🎤 Listen to this email here:

     

    Swipe:

    This would be such a cool experiment to try out. Walk around in public with a QR code and see how many website visits you get!

    image.jpeg

    Wisdom:

    When an industry dies, it doesn’t just disappear into oblivion right away. It slowly shrinks, then shrivels, then consolidates, then becomes a small niche. Think:

    •Gas lanterns.
    •Vinyl records.
    •Horse carriages.

    IMG_7378.jpg

    The people who survive an industry collapse are the ones who are the most adaptable.

    The ones who constantly learn new skills.

    Are there any skills YOU are learning for the upcoming 2024 year?

    Interesting:

    Great chart by @asmartbear shows how cash in the bank affects your lifestyle at different levels.

    image.png

    • $1,000 = “I can’t lose my job.”
    • $100,000 = “I can own my house.”
    • $2,000,000+ = “I can have freedom.”
    • $50,000,000 = “I only fly private.”

    Picture:

    I went to The Sphere this weekend in Las Vegas to see U2 and it was so damn cool, here's a mini-tour (with videos): →

    image.jpeg

    From far this is what The Sphere looks like: A big ole light up ball

    sphere-photos.png

    In the daytime you can still see it, but it's slightly "washed out" with direct sunlight:

    sphere-day.png

    From far it looks like sharp and crisp

    image.jpeg

    image.jpeg

    The screen does different things:
    - Acts as a giant projector.
    - Sometimes just showed ambient background color
    - Looks like a background for different scenes

    This is the first show they did with The Sphere, so I can't wait to see what other cool sets they come up with!

    sphere-images.png

    Check out a bunch of videos of the concert and the cool effects of the Sphere on my twitter:

     

     

    Essay:

    The "Pareto Principle" states 20% of activity will account for 80 percent of results.

    You can see it demonstrated here on certain consumer products.

    Things like detergent, chocolate, and toilet paper are used by almost everyone...

    image.jpeg

    ...but things like cigarettes, beer, and soft drinks are consumed mostly by the top 20% of users.

    You will notice this in many areas of life:
    20% of your clients will account for
    80% of your revenue.
    20% of your friends will account for 80% of time hanging out.
    20% of taxpayers will account for 80% of the tax paid.

     

    Splurge:

    We're about to do a giant Black Friday sale at Copywriting Course this month.

    What would make it an ABSOLUTE NO BRAINER for you to join Copywriting Course for a year?
    Reply and let me know!

    I hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora

    nev-head.webp

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    Headed to a billion dollars by sending emails - Nathan Barry of ConvertKit

    Currently valued at $320,000,000 and steadily growing (see live revenue here), Nathan Barry is marching  ConvertKit to becoming a billion dollar company. 

    It started off just sending emails really well, then morphed into a full suite of tools to help creators:

    It was neat to ask Nathan directly what he's seeing about newsletters, podcasts, video creation and more....because he gets to see behind-the-scenes of what all the top creators in the world are doing. 

    Here's all the topics we discuss in the pod:

    INTRO:
    Nathan Barry is the founder and CEO of ConvertKit. I am an everyday ConvertKit user myself. 

    ConvertKit

    • When you started ConvertKit there were a plethora of email services. I’m curious what made you even think this was something you could compete with? 
    • How do you find the core usage of people. Is this just talking to people?
    • I use CK. 
    • Of all the CK use cases, what are people most using it for?
    • Newsletters? Email for business? Podcasts? YouTube? All of the above?

    Content Marketing 

    • From your vantage point what’s going on here? 
    • Best practices?

    SEO:

    • I’ve personally noticed a tectonic shift in SEO in the last 3-4 years. Is this your feeling as well? 

    Social Media:

    • Can you give me your thoughts on each of these platforms (are they growing, driver of good leads etc).
    • Facebook
    • Instagram 
    • YouTube
    • LinkedIn
    • TikTok
    • Podcasting
    • Anything else?

    AI Stuff:

    • Is ConvertKit using AI in any way…and how do you avoid adding things that are “cool demos” but don’t have much real usage. 
    • What features (if any) are people asking for? 
    • With your insights into the writing world, where do you see things going? 

    Podcasting

    • What are the ways you’re seeing people succeed with podcasts.

    Newsletters

    • You might be at one of the very forefronts of newsletters, because instead of selective bragging you see real numbers. We get so many people who want to create newsletters, or ARE creating them. It reminds me of the new blog. 
    • What do you see working on newsletters?
    • What do you see NOT working on newsletters?
    • Can you give examples of newsletter who are killing it and what they’re doing? 


    Lightning Round (1 min timed questions):

    • What is the most popular trend right now?
    • How would you start a business today?
    • What is the most popular trend you’re seeing in your industry right now?
    • Best book that’s changed your life?
    • What business would you start if you had to start again today?
    • What productivity advice has changed your life?
    • Is AI going to replace all writing?
    • How did you get better at writing? 
    • Were you always good at writing? 
    • Tell me something about rich people 99% of people don’t know.
    • What would you do if you had billions of dollars and money was no object.
       

    Here are the 3 basic laws of flywheel

     

    This is the new way to grow as a creator in 2024.

     

    This is why people prefer recording podcasts live.

     

    You always need to include something in your newsletter that catches attention and sparks curiosity.

     

    Listen to the podcast:

    Let me know if you have any questions about what we talked about here! Also I'd appreciate you sharing this interview or getting people to subscribe to the channel!
    Sincerely, 
    Neville Medhora

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