Bahahaha, I totally get it Pete!

Generally longer form sales pages are not written JUST to be longer form, it just means there’s more than needs to be explained.

So if you sell a $3 light bulb on Amazon, you probably don’t need a crazy amount of copy to sell it….people already know what a light bulb is, and it’s cheap enough to buy without question!

However if you’re selling a brand new technology light bulb that costs $300 but lasts forever, uses less energy etc…..then you might need a longer form sales pitch to show why spending $300 upfront will actually SAVE them money in the long run.

That sales letter will naturally just be longer since it needs to explain more.

Thanks Aaron, looking forward to it also :)

I'm generally writing sales pages WITH someone in the company I'm writing for, so they usually know the customer language off the top of their heads.

But yes, using customer language is a super-great way to title sections and explain your product.

Hey Boris, not sure I totally understand the questions, however talking with customers a lot and just "being immersed" in an industry will often tell you what makes people buy.

A good sales page will cover MULTIPLE points so to cover everyone.

We'll go through that in the coming weeks as the sales page we make comes together :)

Hey Raspal, cool domain name, and great questions!

Why do sales pages have to be so long? Can short sales pages do the same work that long sales pages do?

Here's my answer in another comment.

 

What percentage of your visitors read the whole sales page?

We'll cover that in the section of the experiment about stats and readership!

Are there free or inexpensive tools that can tell us how many visitors read the whole page?

Use Google Analytics (it's free), or an even better option that's SUPER easy to use is CrazyEgg. That's what I'll be using for this experiment.

How long does it take to research about the niche/product, and how do you go about it?

Yes I will be covering this, as MOST people have asked this question also....so it must be a high in-demand question :)

Do you have or made any templates to use when writing long-form sales pages? If yes, can you share some with us? :)

Yes I'll be sharing my outline templates :)

Great questions Raspal, possibly a shirt-worthy comment!

What are the elements of a sale page? and how long should a sale page?

Hey Paul!

I'll definitely be covering the elements of a sales page, and also the length. Lots of other people had the same questions, they seem high in demand :)

Thanks for your reply.

I am providing only services at the moment. Do you see much difference in promoting products vs services?

How do you write a sales page on a product or service you know nothing about?

If you're ever looking over someone's sales page, do things jump out at you? Are there any things you specifically think should NOT be in there?

(Any "Why do people Still do this??" sort of pet peeves)

Do you feel like you've changed your process over time? If you went back to the first successful copy for HouseofRave, are there things you would change today?

Artists will sometimes go back to their drawings from a decade ago and redraw them, just to show a side by side comparison of all they've learned; I'd love to see how you'd mix up the HouseofRave email with everything you've learned since.

Well the #1 way is to write the copy WITH the owner of the product. That's what I always prefer to do.

 

If you can’t do that, I’ll be showing my more in depth research method this week (hint: Amazon Reviews) ;-)

Hi Neville,

very exciting stuff you´re sharing at this series.

At the end of the story what makes a good sales page?. Emotions or facts?

With some little experience I know that more "cold" the prospect, longer the sale page should be. Do a sales pages always need to relay on email marketing to get the buy button to be clicked?

Hey Noah!

Things DEFINITELY "jump out" on sales pages all the time. For example if someone is looking for a specific feature, it will "jump out" at them more prominently than someone not looking for that.

As for my process it's ROUGHLY the same ever since I started studying copywriting. Before I even knew what copywriting was I didn't know what I was doing and it was much tougher (having zero plan or structure is always a little tougher).

I probably won't go re-writing any HouseOfRave emails anytime soon, but I definitely laugh when reading them!

Hey Manuel!

Well first of all if the product kicks ass, it makes the job of a sales page way easier.

As for length, it generally depends how expensive or how much explaining needs to be done on the product.

I will go over this extensively as that's one of the top questions being asked!

Nope......both of them require explaining and showing uses!

Products will often have more images or videos as you are selling a THING vs an invisible service.

Just want to say not all sales pages are big, long and intimidating like your p... Never mind :)

Jill Konrath says, to keep the 1st pitch maximum to 90 words.

All the story, pains, problems, solutions, products have to go into 90 words. That's way more challenging than peaking the Everest Summit without the oxygen tanks.

More than 90 words and people get bored. Do you agree?

More than 90 words, we start running out of the candy fuel (the sweetness that keeps people glued to your sales letter) - how to go about it.

Your sales letters are huge. Jill's are short. How to be an entertainer on a single-wheel circus bicycle?

Is there a limit to wordings somewhere.?

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Haha I just read through all off the comments and answers. I guess if the copy is good the customer is going to read it to find all of the good nuggets.

Bonus Neville just had all of us write his long-er sales copy :)

Hi Neville ,

Thanks a lot , the post was really helpful. can I ask when you will be doing the live example ?

Bahahaha, well why write alone when you can write with EVERYONE??

....I have no idea what you're, uhhh, talking about 😎

I've mentioned before that running long is fine, but being long-winded is bad.

I think people will say stuff like "limit it to 90 words" in order to give a specific number to a large audience.

However I don't believe there is some 90-word rule that you should stick to. In general through, being brief is better, and being able to stuff your value prop into the shortest amount of words is always good :)

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[…] you can see from the previous installments of this experiment, our sales page we’re making together is slloowwwlly coming […]