Yes, words (aka communication) can make a huge difference of course.

Whether on a webpage or a sandwhich board

Yup, somehow they think "I HAVE TEN KIDS" is a benefit to someone.

It actually seems like more of a burden to bring someone like that on. Instead they need to flip what THEY can do for the employer.

Thanks Osc!

Thanks JDR

hahah....it's very true! I wish I could've seen this guy in person....I would've busted out a Sharpie and corrected him on the spot.

Thanks Jamey, hope you got something out of it

Hey Wayne!

I don't think I especially ENCOURAGE spelling mistakes, but there is definitely this counterintuitive thing that makes you stop and pay more attention when you see one.

Point in case: Mine WASN'T intentional, but it sure drew a helluva lot of attention!

Hahha.....I once told someone who kept correcting my stuff:

THE NUMBER OF SALES FROM AWESOME COPY: LOTS.

 

THE NUMBER OF SALES FROM CORRECT GRAMMAR: ZERO.

Bahahhahah....yes, true!

HAHHAHAHA....never thought about that!

Hell no I wouldn't hire this moocher!!

Totally just used this picture a post about the Great Depression. Love you copywriting advice my dude. It keeps me pushing myself to become a better and better writer.

"No one cares about you. They only care about themselves."

Thanks for the reminder.

Awesome, more is coming too Mike!

Yup, that's directly from the Kopywriting Kourse :-)

[…] Why this guy is still totally poor :: Kopywriting Kourse. […]

pretty good! I think you can take it next level by rewording it to be:

Can Work for YOU right now

-----

Do you need:

-Metal/Wood working?

-Welding?

Also Fluent:

Spanish, English and French

You will find me reliable / hardworking (former Army Sergeant)

A fast learner

What's your next project?

Nice Tim!

So long as those main points get across, I believe people will get the gist.

I think he needs a strong CTA or lead magnet if he's strugglin that hard for leads.

"I'll work for you for 1 day for FREE just to show you how kick ass I am.

TAP MY SHOULDER AND LET'S DO THIS!"

Super simple object lesson. Got my juices flowing how I appear to others. Will correct immediately. Thanks.

Though I understand the free angle, for most free = worthless? Race to the bottom? (Be careful, you might win). Maybe replace with 'trial' or some other word.

Hahahha.....I bet that would work, but I disagree on the free part.

"Tap me on the shoulder to ask me how I can save you money on your taxes"

Awesome Russ, so glad this helped :)

Classic! Worth printing out the before & after as a regular whack on the side of the head. We get crazy/busy/lazy & dash off emails & push out web pages that forget this.

Yesterday someone asked me to review an email he was sending out to approach someone for a biz deal. He was lock step with your "why is this guy still totally poor" pattern. I wanted to tell him he was a lunkhead (alas, I did not).

Today I sent him a link to better illustrate the point I tried to make yesterday. Coolness in how timely it is.

Next time I'm asked to help out, I'm just sending the person to this page instead.

TI found the following paragraph that addresses many people's interactions with potential employers.

"So many students show me letters that accompany their job applications that speak only of how much they’ve dreamed of working for company XYZ and how much working for XYZ will mean to them. They seem to think that their desire to work for XYZ is sufficient to make XYZ desire them in turn. I always encourage the students to address their employer’s self-love and not just their humanity- - - to come up with some reason XYZ will benefit from hiring them. How would your skills serve the goals of XYZ? Do you have any idea what these goals are? The idea that other people care about themselves is generally a good thing to remember if you want them to do something for you in return."

N