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How To Write A Follow Up Email That Gets Results (Plus Free Templates)


Neville

Followup Emails from meeting to followup to sale

A follow up email is super important after several events:

Below we've included templates for each which you can copy/paste for your own follow up emails!

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Follow Up Email After A Sales Call:

Schedule a call meeting request email templates

An easy way to follow up after a sales call, even if there is no planned next meeting, is to provide some value. In this example we are just linking a few of the cool tools we discussed over the sales call.

Just give a quick few links and stop.  Make your last interaction with them a pleasant/useful one!

 

 

Purpose: Send them useful tools discussed on the call.

Subject Line 1: Stuff from call

Subject Line 2: The links you wanted

Subject Line 3: Call notes

Subject Line 4: All the links you liked

 

 

Purpose: Send them materials they can share around the office

If you're selling to large companies, often times you'll have one person who will be your "product champion" within the company. Arm this person with some helpful materials they can show their colleagues to convince them to use your product. This template gives them "ammo" to share around the office.

Subject 1: Slide deck to print

Subject 2: Slides for the office

Subject 3: SEO report for [Website]

Subject 4: Analysis of [Website] complete (results attached)

 

 

 

 

Purpose: Following up after a call to close the deal immediately

Subject 1: Hey [Name]!

Subject 2: Great talk...how do we close?

Subject 3: Closing time...

Subject 4: Last step and we’re done!

 

 

 

 

Purpose: Follow up after a phone call to check in

Subject 1: Quick check in

Subject 2: Can I answer any questions?

Subject 3: Setting up a call

Subject 4: Any secondary Q’s?

 

 

 

Purpose: Follow up email to book a call after a free trial

Subject 1: Are you enjoying your free trial with [Company]?

Subject 2: Can I answer any questions?

Subject 3: Setting up a call

Subject 4: Can I help you with your goals?

 

 

 

Purpose: Follow-up email after online quiz but didn't book a call

Subject 1: Feedback after your ____ quiz?

Subject 2: Can I answer any questions?

Subject 3: I'd love to help

 

 

 

 

 

Follow up email after a job interview:

Giving References

 

If you're really gunning for a specific job, it's always helpful to stand out from the crowd, and go above-and-beyond other applicants.

Most people beg for a job and hope it works out.  Superstars however can go above-and-beyond to impress (see what recruiters are looking for in a job interview). For this template I created a one page Google Doc with an outline for the help I can offer the company.  This took me less than 10 minutes, and you can copy the template for yourself.

This is the kind of stuff that could push you over the top for a company to choose you. My buddy Noah got a job at Mint by making a full marketing outline for the entire company. He didn't have to do this, but because he did, he got the job.

 

 

 

Purpose: Show you are right for the job with an outline

Go above-and-beyond by sending them a custom outline of what you can help with. This shows you were paying attention and know your stuff.

Subject Line 1: Outline of [Company] improvements

Subject Line 2: [Company] improvements I can make

Subject Line 3: Things I can fix ASAP

Subject Line 4: Things to improve on [Company]

 

 

 

 

Purpose: Let them know you are interested and ready

Subject Line 1: Great interview!

Subject Line 2: Would love to join the team

Subject Line 3: [Company] + [Name] = ❤️

Subject Line 4: Would be honored to join

This is just a quick followup email that can help solidify what happened in your interview. It also let's them know you are interested and ready to move on the opportunity.

 

 

 

 

 

Follow Up Email After A Client Meeting:

Email intro

If you have a meeting with an existing client, it's always useful to know the next step you're taking together. This helps both parties understand what page they're on, and avoids a bunch of useless back-n-forth emails later on.

 

 

Purpose: Give a quick re-cap of what (and when) the next things are happening

Subject Line 1: Quick re-cap for you

Subject Line 2: Re-cap of [Date] meeting

Subject Line 3: Meeting Outline

Subject Line 4: Outline of [Meeting Name]

 

 

 

 

Purpose: Share the meeting file assets

Another thing you can do is send a helpful set of notes from the meeting, or share any materials that were involved. Make sure to write "No response needed" so they don't feel obligated to reply.

Subject Line 1: Meeting assets

Subject Line 2: Meeting slides, reports, and PDF

Subject Line 3: PDF & Slides from [Meeting Name]

Subject Line 4: Attached: Meeting assets

 

 

 

 

Purpose: Follow up on a quote they requested

Subject 1: Quote you requested

Subject 2: Quote for [Project]

Subject 3: Can’t wait to work with you

Subject 4: Touching base on the quote you asked for

 

 

 

 

Purpose: Tell them what you need as a follow up after a call

Subject 1: I need a few things to get started

Subject 2: What I need from you

Subject 3: Re-cap of items needed to start

Subject 4: A few things missing before I can get started

 

 

 

 

Purpose: Follow Up Email Template after consulting session

Subject 1: Nice meeting you

Subject 2: Great session today!

Subject 3: Feedback on session today?

 

 

 

 

Follow up after getting no response:

Cold Calling Crickets No Pickup

If you send an email but get no response back, here's some templates to get their attention back and encourage them to response (without being pushy).

 

 

 

 

Purpose: Cut straight to the point and ask the next step

Let's say you do a couple of calls with a person/company, and they ghost on you.  Here's a simple email to get their attention and cuts straight to the point.

Subject Line 1: Quick followup?

Subject Line 2: Next step to take?

Subject Line 3: Let me know

Subject Line 4: Hey [Name], next step?

 

 

 

 

Purpose: "Closing Account" follow up email

Here's a classic email for following up after getting no response from a client. It says you're closing their account and you need their permission. This one works great!

Subject Lines 1: Closing your file?

Subject Lines 2: Your file will be closed.

Subject Lines 3: Closing your account.

Subject Lines 4: Close out this account?

 

 

 

 

Purpose: Ask for a one word reply to indicate interest

This is a low-commitment email that just allows them to respond back with one word. I've seen in B2B that sometimes ultra-short and informal emails will get a reply quickly.

 

 

 

 

Purpose: Following up if the client didn't do something yet

Subject 1: Checkin' up

Subject 2: Reminder [item They Need To Send You]

Subject 3: Bump!

Subject 4: 👉🏼 Reminder 👈🏼

 

 

 

 

Purpose: Following up on prospective client after ghosting

Subject 1: Checking in about [Project]

Subject 2: Are we still on?

Subject 3: Do you still want [Prospect Goal]?

Subject 4: Can we get started?

 

 

 

 

Purpose: Following up on client after getting ghosted using scarcity

Subject 1: Can I schedule you in?

Subject 2: Still looking?

Subject 3: Last step!

Subject 4: Almost done here :)

 

 

 

 

Purpose: Get a hard yes/no on a lead that's gone cold

Subject 1: ___ project - still interested?

Subject 2: Came across these, thought they'd help

Subject 3: Resources + a quick win for you

Subject 4: Yes / No ?

 

 

 

Purpose: Follow up on a proposal you sent in and ask for constructive criticism.

Subject 1: Any feedback?

Subject 2: Are you still interested?

Subject 3: Is [project] still a go?

Subject 4: Do you need anything else?

 

 

 

Purpose: Follow up on a proposal you sent in.

Subject 1: Did you recieve my propsal?

Subject 2: What is the status?

Subject 3: Have you made your decision?

Subject 4: Do you need anything else?

 

 

 

Abandond Cart Follow Up Email:

abandon-cart.png

 

Purpose: Feedback as to why they didn't buy

Subject 1: Can I get your feedback?

Subject 2: You forgot something in your cart.

Subject 3: Is our site working properly

Subject 4: Why didn't you buy?

 

 

Purpose: Abandoned cart follow-up email for course

Subject 1: Any questions about our program?

Subject 2: Any questions about our course?

Subject 3: Want me to give you a call?

Subject 4: Can I call you?

 

 

Follow Up Email To Upgrade Your Account:

upgrade-jet.gif

 

Purpose: This is an email designed to get a customer to upgrade to a higher plan

Subject 1: upgrade?

Subject 2: New plan for right now?

Subject 3: Hey ____, can we bump you up plans?

 

 

Follow Up Email After A Networking Event:

networking-followup-email.png

 

Purpose: This email was written to follow up with trade show contacts that signed up for a free sample product.

Subject 1: Your free tape sample

Subject 2: Nice meeting you at the trade show

Subject 3: The free floor marking tape you requested

Subject 4: Where should I send your free sample?

 

 

Reconnecting With Past Clients:

welcome back mat

 

Purpose: Checking in with past clients clost to their warranty expiring

Subject 1: Check your _____ before the warranty expires

Subject 2:Have you checked your _____? Your warranty is ending soon

 

 

 

Psychological triggers to use in a follow up email:

Learn Random Stuff Brain

Here's some "triggers" with examples you can use. We'll include a small snippet for each example:

 

1.) Scarcity:

Make them think the deal is going away, or they are missing out.

 

2.) Extreme Honesty:

Show some real vulnerability and honest.

 

3.) Question Their Power:

I do not condone using this except in rare situations! This method might burn bridges, so beware.

 

4.) Use Specific Facts:

By quoting actual numbers, one of them might capture the attention.

 

5.) Intrigue them with stuff about themselves:

Everyone's favorite subject is themselves, so maybe indulge that with some cool tools. I used PhotoFeeler a lot in my post on how to choose the right photo for your social accounts. I've found this to be an awesome little tool to run people's public photos through, then send them the results!

 

 

Download all these email templates for your files:

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-Save in your own files (just one extra sale or response can make it worth it)!-

-Share with colleagues or friends who could use them-

-Copy/Paste them whenever you need-

Sincerely,

Neville Medhora - Email Copywriter

neville-medhora-headshot-picture

 

P.S. What are your favorite follow up email templates?? Post it below in the comments!


User Feedback

Recommended Comments



Guest John Walters

Posted

With the video follow up it is with someone that I have already met with personally or had a discussion on the phone. When I do it I usually get a 90+% response rate on the views of the videos and sometimes more than one open and view of the same video.
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Guest Nikhil

Posted

One really short email that we use on our sales team when we aren't getting a response is what we like to call a 'slipped by you'. I'm sitting at about a 47% response rate on this one email

Hi Guest,

I wanted to resend my note in case it slipped by you.

Cheers,

Nikhil

 

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Guest Jess Cosford

Posted

These emails make me want to go on a rampage. XD
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Guest Peter Čelko

Posted

Thanks Neville,

would be awsome, if I could win a shirt from you:-)

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Guest Neville

Posted

Yeah, check your mail everyday, expect a free shirt from me!

:-P

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Guest Neville

Posted

Wow, that's amazing!

I definitely open the video if it's someone I know, but sometimes when it's someone I DON'T know I won't take the time (or just watch like 4 seconds and get bored) :P

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Guest Tanzeel

Posted

What if you never met the client and never got the opportunity to talk on the phone? Let's say, you send a proposal in response to a job advertisement. The client starts chatting with you and then becomes silent. Then you get the news that they are collecting industry referrals from your previous customers.

How can you write a follow-up email in that case? Should we even write one or not?

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I get pretty good results for scheduling because I'm sincere, and I don't bug them every week.

The good news is that I don't have to send out a lot of follow-up emails because people are usually good on their word and follow through with scheduling.

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Guest Colin Cartwright

Posted

This is great I just tried It and got a response in 3 minutes....

Hi Martin,

I haven’t heard back, I am guessing that means you are not interested in BodyMetrix.

No worries, if you ever want to know more or even schedule a BodyMetrix demo let me know. For now, I will put you on the do, not follow-up list.

Thanks for your interest and good luck with your business and training.

Regards,

Colin

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Guest Neville

Posted

Hey Tanzeel, you probably just got used :-/

You can follow up with something like:

Hey Jim, can I expect to move forward with this project, or should we cancel it for now?

....however it seems they may have just used you for free consulting (this is why I don't do free consultations, can read more about it here https://copywritingcourse.com/consulting-as-a-side-job/ ).

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That, Jonathan, is the most exquisitely designed piece of clothing I have ever had the pleasure of seeing.

10/10.

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Guest The Ultimate Guide to Infographic Link Building – RecessionSolution.com – Marketing, Content Marketing, and Business Help

Posted

[…] Resources: Follow-up templates […]
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Guest Bhoomi Sanghvi

Posted

I already work with my client But after some days, months, how can I ask my existing client for further work or future work?
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Guest Nicholas Aleman

Posted

Very useful and inspiring info on followup emails!!

Thanks,

Nick

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Guest How To Cold Email Effectively: Tips, Subject Lines & Templates

Posted

[…] How to write follow emails (with templates) […]
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Guest alfred

Posted

How can i follow up on a prospect client who enquired about tshirts.
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Guest How to Make a Blog Content Strategy (By writing timeless content that gets linked, shared, and ranked) :: Kopywriting Kourse

Posted

[…] given away stuff like full copywriting portfolios, followup email templates, and even fully made one pager […]
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What should i write if my leads are not replying back to me neither with YES nor with NO. Even if following up for months, sending regular reminders and calling them as well.
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