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    Creating A Tagline Or Slogan (My super quick process based on company size)

    My advice for people coming up with taglines or slogans for their company:

    Don’t pay attention to billion dollar brands! 
    Example: Apple's slogan of: “Think Different”

    Instead, you should pick a slogan based on your size: 
    Small Company: Be very direct. 
    Medium Company: Can be slightly vague. 
    Big Company: Aspirational.

    For example:

    taglines.jpg

    When you’re a giant brand you have many products and many services, so a “direct” slogan is hard.

    That’s when you can go aspirational and vague like:

    FtXx8KrXoBISPUc.jpg

    My personal opinion for best big company slogan is Geico, because their slogan also SELLS!

    geico-ad.jpg

     

    More resources on taglines and slogans:

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    www.1909digital.com 
    We’re the team who augments yours. 

    We are an all-remote digital marketing agency that focuses on nonprofit digital strategy, campaigns, and Internal workflow process. 

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    Thanks Neville. Our tagline is "herbalism in your neck of the woods".

    We started out as an herbalism events board. It has greatly expanded since then. Podcast, YouTube, membership, monographs (long written material on plants), and on and on.

    So I am thinking the slogan may be outdated as it's more than just herbalism events.

    Anyway, I replied since you asked for it 🙂

    And wanted to let you know I always appreciate your stuff!

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    Hi Neville, thanks gor the effort and time you take to provide such value in your newsletter. One question that I have in mind is that -as far as I know- slogans are not the same as taglines! right? Each of them serves a different promotional perspective, right !?

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