Good morning! Let’s re-do this classic 1950’s David Ogilvy ad for Schweppes Tonic Water →

Here’s the original…

Let’s give it a more modernized headline 😂

What if we made it more seasonal and festive??

Let’s give it a totally different 90’s vibe (AI):

Let’s make it a little more eye-catching.
…get it…EYE catching 😏

Let’s make it tropical feeling 🌴

That was a fun exercise!  🙂

I love seeing local flyers like this in the wild because :
$2 worth of printing
+
$2 worth of tape
=
Thousands of eyeballs and thousands of dollars in revenue.

Here's the world’s top podcasts from 2023:

It's interesting that each one is from a specific individual:

Saw my buddy @thesamparr taking an evening stroll with the baby, and definitely thought he was wearing a bullet-proof vest 😂

Jay Leno accidentally gives some great marketing advice when talking about the CyberTruck's controversial design.

Reminds me of the quote: "Dare to polarize; it's better to be loved by some and hated by others, than to be forgotten by all."

Jay Leno says: “I just watch people get angry and either hate it, or love it. Bob Lutz told me when the Viper came out, half the people hated it an half the people loved it. But we’re not selling cars to the half that hate it. If you have 100 people that means 50 of them are buying it.”

It reminds me of this quote: “In a world full of ‘meh,’ be a ‘wow’. Blandness gets lost in the noise, but boldness has a chance to be heard.”

And also this quote: “If you try to be everything to everyone, you’ll be nothing to no one. Dare to polarize; it’s better to be loved by some and hated by others than to be forgotten by all.”

Which of these is the better name for an agency that does newsletters and high converting content marketing?
A.) Copy10x
B.) Kopy10x
C.) Email10x
D.) Content Fun
E.) CopyGang
F.) Kontent
G.) Optimize Upgrade
H.) Upgrade
I.) Upgraders
J.) Generate
K.) ConGen
L.) Show Don't Tell
M.) BuildUp
N.) Rebuild
O.) GoBig
P.) BigCheck
Q.) Create10x

Reply and let me know which you like! Or you can tell me they're all "meh" or give me your own suggestion!
 

Here's some great copywriting in real life:

• Meh Headline: “Lost Cat”
• Great Headline: “Dude Where’s My Cat?”

Something that stands out even just a little more than usual can get way more attention!

I heard a cool quote from Reid Hoffman in an interview (I'm paraphrasing):

Quote

It’s not a “pivot” if you don’t lose a bunch of customers.

The actual words he said were, "A pivot changes the product enough that there’s a risk of transition to lose customers or fail."

What do you think of a pricing structure like this?

This pricing structure was taken from this page.

In one chart it has 3 different services:
$ = Self Paced Course
$$ = Self Paced Course + 1:1 Live Consult
$$$ = Done For You Package

I personally love 3-tiered pricing like this:

I think the good part of this pricing structure is going with the lower option seems like a super bargain now. 

The downside is it gives "more options" to consider, and therefore more brain power to expend before purchasing. 
 

If you’ve got a badass name, you gotta use it 😂

I see this guys billboard all over Austin and it makes me laugh every time, and his website is stuck in my head 😂

Personal hobbies often end up having business value, I love this Tweet about having hobbies outside of your work:

Personal hobbies also also:
- Keep you sharp and learning. 
- Help avoid burnout. 
- Are fun!

This incredibly detailed image instruction set gives the full instructions on how to make ~40 drinks. It’s kind of cool how much data is easy visualized in this one image:

Easily visualize the caffeine content you’re getting from different drinks with this cool graphic.

**This is generalized data, actual content can greatly vary.
Here's me right now after my coffee 😬

Almost everyone who has a blog or YouTube Channel notices the same phenomenon where 3 to 5 articles/videos bring in alllllllll the subscribers:

I think this phenomenon (known as a "Normal Distribution") will be increased in 2024 because of generative AI content.

Quality and Uniqueness will triumph over Quantity and Speed.

The same “Normal Distribution” shows up in almost every area of life:
• Test scores
• Height
• Stock market returns
• Intelligence
• Attractiveness

It also shows up in your customer demographics:
• 68% will be a similar avatar.
• 16% will be skewed left.
• 16% will be skewed right.

This usually involves: 
- Putting my phone upside down or far away. 
- Turning on a Chrome website blocker (like Focus45).
- Going full-screen to avoid distractions. 
- Covering to-do list so don’t get distracted.

Otherwise this is what happens:

I love seeing local flyers like this in the wild because you can turn $2 worth of printing and $2 worth of tape into thousands of eyeballs on your flyers and thousands of dollars in revenue!

I used to have a client who was a Top 3 real estate broker in a mid-sized city. 

She then went on a two year tangent trying to become the top broker ONLINE....so she paid a bunch of companies to make websites, do SEO, and all sorts of paid advertising campaigns. 

It went nowhere. 

Trying to compete online meant she was going against many very-technically-advanced companies like Zillow or RedFin. 

I asked her what she did to become one of the top brokers, and her answer was surprising. She said:

Quote

Every Tuesday and Thursday I would knock on doors asking if people wanted to sell their house, or buy a house. 

I was really good at it. 

I got all my clients by knocking on doors and posting signs. It worked extremely well if I consistently did it.

I asked why she didn't do this anymore, and she just thought online was the way to go. There was not much thought to it.

After spending around $95,000 on websites and SEO which she knew nothing about, she switched back to doing old-school offline sales by knocking on doors and posting signs. 

It worked. 

This is why I love old-school advertising like posting signs on poles. It sometimes just triumphs over advanced online campaigns!

In a perfect world without inefficiencies, a content creator should get paid for their work directly from the person consuming:

• You watch my video –> You pay me a fraction of a cent.
• You read my article –> You pay me a fraction of a cent.

Pretty simple!

However there’s many limitations to this:

Our payment systems can’t do fractions-of-a-cent transactions efficiently. Sending $0.01 would cost you at least $0.30.  That's 30X the cost of the transaction itself!

People also don't wanna click "pay" for every vid/article consumed.

Basically the answer I can see is crypto.

With BTC you can send one-hundred-millionth of a BitCoin (0.00000001 BTC).

The transaction fees will eventually be so small they’ll essentially be “free.”

I sent a test BitCoin Cash transaction and the fee was 0.000019 BCH, or $0.0043.

That means I can send someone 1 Cent USD and the transaction fee wouldn’t even dent the transaction.

Presumably as all these networks become better, faster, cheaper, and more ubiquitous, we’ll be able to see systems where creators get directly paid for their content.

I envision a browser setting that allows you to “Tip The Internet $5 Every Month.”

...it would tally up the content you liked then distribute that $5 to creators:

• $0.03 to Neville
• $0.45 to Mr. Breast
• $0.12 to Green Day
• $0.04 to The New York Times
• $0.32 to The Joe Rogan Podcast

You could directly support your fav content and barely break a sweat on your budget!

You would be sending maybe fractions of a cent to some creators, but if they make millions of views it could really add up.

I don’t think this is the end-all answer, but it’ll be a new revenue stream for creators in the coming years!

End rant 🙂

Our yearly close-out deal is ending, and your last chance to get over 50% or $375 off the course! This is the best time of the year to buy:

Checkout just a tiny fraction of the wins experienced inside our community this year:

Most of what we do inside Copywriting Course is strategy to grow a side project or small business, and accountability and motivation to push out content & projects quickly:

After procrastinating writing a book, we helped Matt push his book out the door and optimize the email signups and launch:

Or through Office Hours + the Forum Rob was able to build his Instagram account about divorce part 105,000 followers, and is growing rapidly!

This is the chance to get into the course for all of 2024 at one easy price.

Often times we help people with just ONE THING before it 10x's their investment back.

SO....

Join Copywriting Course for 2024!
Use coupon code NEWYEAR2024 for 50% off: